The document discusses marketing trends towards sensible branding. It notes that every issue is up for discussion, as described by Geoffrey Moore. It then lists topics such as celebrating urban pride, facilitating urban encounters, eco-urbanism, enriching the urban fabric, random acts of kindness, the factor F, and extra-ordinary fiction. Finally, it mentions sensible branding.

1. I marketing trend verso il Sensible Branding Adele Savarese, Giovanna Napolano, Massimo Sommella, Angelo Di Pietro, Danilo Ausiello 30/07/2011

2. “ We have embarked upon the world’s largest and longest cocktail party, and every issue imaginable is up for grabs” – Geoffrey Moore, Dealing with Darwin ninjamarketing.it

3. ninjamarketing.it Citysumers Celebrare l’orgoglio Urbano Facilitare incontri Urbani Eco-Urbanismo Arricchire la tela Urbana

4. ninjamarketing.it Gesti di gentilezza random Testo

5. ninjamarketing.it Il fattore F

6. ninjamarketing.it Extra-ordinary fiction

7. ninjamarketing.it Sensible Branding

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