Certified Marketing Management Professional (CMMP®) designations lead to the greatest selection of career opportunities within the Marketing and Management areas.

1. CMMP® designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas

2.  “Marketing and innovation produce results; all the rest are
costs. Marketing is the distinguishing, unique function of the
business.” – Peter Drucker
 The purpose of marketing is to achieve organizational
goals by determining the needs and wants of customers and
delivering the desired benefits.
 Marketing is the area of management responsible for
researching and satisfying customer needs, through product
and service development, planning, pricing, advertising,
promotion and distribution.
 Marketing as a subject has its roots in a diverse range of
disciplines such as economics, psychology, sociology,
anthropology, and statistics.
Importance of Marketing

3.  No business around the world, can afford to ignore the
importance of marketing. Whether it is a large business or
small, non-profit organization or industrial product
manufacturers.
 Every company needs marketing in order to create
awareness for them and their products and services in order
to stay competitive. Consequently, marketing positions can
be found in every business sector:
Marketing Jobs
Business Sectors:
 Manufacturing Sector
 Retailing
 Wholesaling
 Service Marketing
 Government
 International Marketing
Non-Business Sectors:
 Non-Business Organizations
 Hospitals
 Museums
 Educational Institutions
 Political Parties
 Charitable Organizations

4. The International Institute of Marketing Professionals (IIMP®)
has developed CMMP® designations that lead to the
following marketing management careers that can contribute
to any business sectors:
CMMP® Career Paths
 Account Based Marketing
 Affiliate Marketing
 Brand Management
 Consultancy
 Consumer Behavior
 Customer Relationship
 Digital Marketing
 Experiential Marketing
 Global Marketing
 Integrated Communications
 Internet Marketing
 Key Account Management
 Marketing Channels Management
 Marketing Ethics & Compliance
 Marketing Intelligence System
 Performance Measurement
 Marketing Planning
 Marketing Research
 New Product Development
 Pricing Strategy/Methodology
 Relationship Marketing
 Social Media Marketing
 Sustainability Marketing
 Value-Based Marketing

5.  Introduction: The International Institute of Marketing
Professionals (IIMP®) is the world's leading global network of
the marketing community. It is a not-for-profit professional
entity found on July 29th 2009 with a head office in Toronto,
Canada.
 Mission: IIMP’s mission entails promoting confidence in
the Marketing Profession around the world through industry
advancement of its members and working towards public
interest.
 Vision: IIMP’s vision entails becoming the premiere body
in setting standards for certifying marketing practitioners and
academics around the world.
 Core Values:
Integrity – Knowledge – Excellence – Professionalism
About IIMP®

6. IIMP® is devoted to executing the following goals:
 Publishing the International Journal of Marketing Principles
and Practices - IJMPP, a high quality scholarly publication.
 Publishing the Internationally Accepted Marketing Standards™.
 The establishment of relationships with marketing associations
and the development of IIMP® Chapters.
 The accreditation and recognition of training centres.
 Organizing & participating in major marketing conferences.
 Establishing awards program to recognize accomplishments
of marketing practitioners.
 The establishment of Certified Marketing Management
Professional – CMMP® Designations.
Major Goals of IIMP®

7. Designations based upon the Internationally Accepted
Marketing Standards (IAMST) with the following objectives:
 The development of the CMMP® designations
 Developing standards to gain high-quality, practicality and
enforceability
 Implementing the best practices, polices and
accountability in the field of marketing
 Establishing integrity & ethical conduct in the profession
 Providing credibility to the marketing practices,
interactions and transactions
 Distinguishing the marketing field from other disciplines
 Providing a framework and reference for training
programs and marketing designations.
Setting Marketing Standards

8.  CMMP® designation holders will gain a deep and
comprehensive knowledge of key areas in the marketing.
 Achievement of the CMMP® designation will denote the
attainment of the highest professional education and ethical
standards in Marketing.
 The CMMP® is a mark of distinction for those who
demonstrate commitment to the marketing profession.
 The CMMP® designation provides marketing practitioners
with the specialized knowledge, confidence and credibility
needed to get ahead and take charge of their marketing
oriented careers.
 CMMP® professionals will be able to demonstrate their
leadership skills and marketing expertise within their
organizations.
CMMP® Designation Holders

9.  CMMP® (Certified Marketing Management Professional)
is a globally-recognized and well respected measure of
professional and academic excellence in the practice of
marketing.
 The CMMP® designation program is delivered by
implementing state-of-the-art handbooks. These are
guidelines and a references for marketing professionals all
over the world.
CMMP® Designations:
 Associate CMMP®
 Manager CMMP®
 Executive CMMP®
 Chartered CMMP®
CMMP® Designations

10.  Associate CMMP® is an Introductory Level Globally-
Recognized Marketing Designation
 Designed for New Marketing Professionals
 Encourages Professionals belonging to disciplines outside
of marketing
 Suitable for Marketing Students Pursuing a Marketing
Degree
 Account Officers, Marketing Associates, Client Service
Representatives, Assistants to Marketing Officers, Territory
Officers, Sales Officers and Call Center Officers etc.
 Provides a valuable foundation in marketing to non-
marketing professionals like Engineers, Pharmacists, Lawyers,
SME Entrepreneurs and Educators etc.
Associate CMMP®

11.  Manager CMMP® is an Intermediate Level Globally-
Recognized Marketing Designation
 Designed for marketing professionals who would like
deepen their knowledge of marketing.
 Will enhance the credentials of marketing professionals
and will empower them to better tackle the challenges of
directing successful marketing teams
 Suitable for Marketing Managers, Marketing
Coordinators, Marketing Communication Managers,
Outlet Managers, Marketing Research Managers, Sales
Managers, Distribution and Logistic Managers, Sales
Engineers and IT Business Development Managers etc.
Manager CMMP®

12.  Executive CMMP® is an Advanced Level Globally-Recognized
Marketing Designation
 Designed especially for developing marketing professionals who have
to meet customer needs in the rapidly growing and globally competitive
markets around the world.
 Certification holders will be better equipped to face the challenges that
technological innovations require, and will enhance their diverse
responsibilities and leadership in their respective organizations.
 Targeted to Marketing professionals who require quick decision making
skills, an expertise in new product development rules and policies, and
play a role in recruiting and training new professionals for their
departments.
 Focused to help develop creative insights and analytical skills valued
in the global market.
 Suitable for Marketing Executives, Product Planners, R&D Executives,
Seniors in Marketing Personnel Departments, Senior position holder in
Logistics and Distribution professionals and for professionals working in
Executive positions in Marketing Information Systems etc.
Executive CMMP®

13.  Chartered CMMP® is a Professional Globally-Recognized
Marketing Designation
 Developed for professionals in the senior most positions in
the marketing departments of their organizations
 Professionals seeking this designation will be able to
provide effective and efficient performance of their business
operations/units.
 The credential will recognize experts who are specialized in
their field of operation.
 The certification will enhance their ability to influence direct
change in a variety of management structures.
 Suitable for Chief Marketing Officer, Senior Vice President of
Marketing, Vice President of Marketing, Marketing Directors,
Marketing Educators, Deputy Director Marketing,
Regional/Country Head Marketing and Marketing Consultants.
Chartered CMMP®

14.  Demonstrate 2-year diploma in marketing/business
 Demonstrate 1-year of practical work experience
 Complete Associate CMMP® handbook training
 Demonstrate professional competencies at workplace
 Successfully pass the final integrated exam
 Demonstrate 4-year undergraduate degree in marketing/business
 Demonstrate 2-year of practical work experience
 Complete Manager CMMP® handbook training
 Demonstrate professional competencies at workplace
 Successfully pass the final integrated exam
 Demonstrate master’s degree in marketing/business
 Demonstrate 4-year of practical work experience
 Complete Executive CMMP® handbook training
 Demonstrate professional competencies at workplace
 Successfully pass the final integrated exam
 Demonstrate master’s degree in marketing/business
 Demonstrate 6-year of practical work experience
 Complete Chartered CMMP® handbook training
 Demonstrate professional competencies at workplace
 Successfully pass the final integrated exam
 Successfully complete the practical project
Qualification to Become CMMP®

15. The following senior advisory teams at IIMP® participated in
developing the CMMP®:
Internationally Accepted Marketing Standards Board (IAMSB):
 The development of CMMP® designations based upon Internationally
Accepted Marketing Standards was led by the Internationally Accepted
Marketing Standards Board which represents G-20 countries; the IAMS
Board members include senior academic leaders from reputable business
schools and Chief Marketing Officers from major corporations.
International Advisory Council for the Marketing Profession (IACMP):
 The International Advisory Council for the Marketing Profession (IACMP)
represents 192 countries, which consists of a broad cross-section of
academic leaders, consultants and business professionals with extensive
experience and expertise in the marketing field.
Advisory Council of Marketing Practitioners (ACMP):
 The Advisory Council of Marketing Practitioners (ACMP) consists of
practitioners working within the areas of marketing at management levels.
These council members contribute by providing feedback based upon their
practical experiences.
CMMP® Development Team

16. CMMP® Handbook Authors
 Prof. Dr. Appalayya Meesala, MBA, PhD
 Prof. Dr. Koen Pauwels, PhD (Marketing)
 Prof. Dr. Naushadul Haque Mullick, PhD
 Prof. Dr. Reinaldo Gregori, MA, PhD
 Prof. Fabiano Cucolo, MS, GIS, PhD Candidate
 Prof. Dr. Fernando Zerboni, PhD
 Prof. Jagdish Khatri, BE (Mech.), MBA
 Prof. Kunal Gaurav, M.B.A, PhD (Marketing)
 Prof. Shyama Kumari, MBA, PhD Candidate
 Dr. Aftab Alam, PhD (Business Administration)
 Dr. Alexandra Fenzl, PhD
 Dr. Alan Kaplan PhD (Business)
 Dr. Arthur Arzumanian, MBA, PhD (Economics)
 Dr. Bikramjit Rishi, MBA, PhD (Management)
 Dr. Bashir Ahmed Bhuiyan, PhD (Marketing)
 Dr. Christophe Bisson, PhD
 Dr. Doroteya Naboko, MSc, PhD (Pharmacy)
 Dr. Hanoku Bathula, PhD
 Dr. Jean-Paul Peronard, MSc, PhD (Marketing)
 Dr. Kamen Boyanov Spassov, MBA, PhD
 Dr. Madhavi (Ayyagari) Ganju, PhD (Marketing)
 Dr. Martin Zemborain, MBA, PhD (Marketing)
 Dr. Sanjaya Singh Gaur, PhD
 Dr. Slavica Cicvaric Kostic, PhD (Marketing & PR)
 Dr. Suneel Sethi, PhD, MABC, FIMM, MIMA, A-IIMA
 Dr. Tamara Vlastelica Baki, PhD (Marketing)
 Dr. Veena Tewari Nandi, MBA, PhD (Marketing)
 Dr. Vimi Jham, PhD (Relationship Marketing)
 Dr. Yoosuf Cader, Masters in Marketing, PhD
 Dr. Zafer Oter, MSc, PhD
 Mr. Teofilovic Djordje, MBA, DBA Marketing (C)
 Ms. Laura Callow, B.Com, MBA
 Mr. Mihajlo Popesku, PhD candidate
 Mr. Md. Jahangir Alam, BA, MBA (Marketing)
 Mr. Mohamed T. Kesseba, CM, MBA, DBA Candidate
 Mr. Sumardy Ma, MM (Marketing)
 Ms. Tasnim Eran, MS (International Marketing)
 Ms. Victoria Saridou, MBA

17. Dr. Sofia Daskou, PhD (Marketing)
“The IIMP® honours its responsibility in assuring the apt application of marketing by
offering the CMMP® program to professionals who wish to excel in improving their
marketing competencies.”
Dr. Alan Kaplan, B.Econ (Hons), M.Comm, CPM, PhD (Business)
“The tremendous depth of international marketing talent that underpins the CMMP®, as
well as the constant drive to be at the cutting edge of marketing at the highest level, will
ensure that the CMMP® is truly a professional designation that will have a major impact in
marketing circles and far beyond.”
Dr. Yasser Aly, MBA, PhD (Business Administration)
“The holders of CMMP® would enjoy globally a sustainable competitive advantage in the
workforce markets, be competent, proud and self-confident, present higher performance
and, in return, expect career advancement.”
Dr. Inma Rodríguez-Ardura, Doctorate in Economics and Business Sciences
“An industry-based certificate for marketing management professionals, like CMMP®
designation, can allow marketing practitioners to illustrate a high level of competence and
achievement within the profession.”
Dr. Suneel Sethi, PhD (Business Admin.), MABC (USA), FIMM, MIMA, A-IIMA
“The CMMP® handbook is but only a single important tool for the practice of marketing
profession, to begin with, and I hope there would be many more to follow, for the privileged
Certified Marketing Management Professional members of IIMP®.”
Testimonials For CMMP®
Dr. Sofia Daskou
Dr. Alan Kaplan
Dr. Yaseer Aly
Dr. Inma Rodríguez-Ardura
Dr. Suneel Sethi

18. If you are looking for ways to expand your marketing
professional expertise and academic background to a greater
reach then take the first step today, visit the website and apply to
join the CMMP® program:
International Institute of Marketing Professionals
499 Ray Lawson, Blvd., Unit #24, Suite 185
Brampton L6Y 4E6, Ontario, Canada
www.theiimp.org
Join Today, Become a CMMP®