sarvajal presentation for collage viva

1. Submitted by : Harsh Patel 09 MBA 029

3. where the quality of water is often the cause of more than 60% of common health ailments.

4. Our business is designed around scalable innovations, technical/process improvements, ensuring livelihoods for local entrepreneurs.

5. Our commitment is to make purified drinking water accessible and affordable to all.

7. To combat drinking water crisis in India and to find viable solutions for pure drinking water crisis Piramal Water Pvt. Ltd. was incorporated in year 2008.

8. Quality hygienic water is not available in rural areas and if it is available than it cannot be afforded by the rural people.

9. To address this issue company developed a social entrepreneurship model which provides pure drinking water to people at affordable price.

10. Piramal water operates under the brand “Sarvajal” and it works on the franchisee model.

11. Presently Piramal water is operating in Gujarat, Rajasthan, Maharashtra and Madhya Pradesh and it plans to expand its operations all across the country.

13. Mission Piramal Water Pvt. Ltd. was incorporated with the mission of making pure drinking water accessible and affordable to everyone.

15. Business Model Piramalwater operates on the franchisee model. Company promotes rural entrepreneurship by giving franchisee to the local people of the village RO water is being made available to the people by the franchisee under the brand name Sarvajal Piramal water ensures the free maintenance of machine and free marketing assistance to help franchisee to increase customer base and to promote the benefits of clean drinking water

16. Con… The cost of water is controlled by the company to ensure the reach of sarvajal to poor people also. The machine is leased to franchisee and the franchisee owner has to share revenue in from water sale with the company in ratio of 60:40. PWPL has chosen to be a double bottom-line business with a rapidly scalable franchisee model, as the entire business model is worked backwards from the promise of making RO purified drinking water available in rural India for affordable price of 25 paisaa per litre. Currently PWPL is providing its franchisees with 500 Litre/hour RO+UV purifying machine. The Franchisee has to pay an upfront sign up fee of Rs. 30k (service tax applicabl) along with obtaining single phase commercial power-connection, reliable water source and space (150 sq.ft.) to house and operate the machine.

17. Geographical areas of operations Piramal Water is present in the 4 states of the country namely Gujarat, Rajasthan, Maharashtra and Madhya Pradesh. The head office of the company is located in Ahmadabad. At present company has 120 franchisees and approximately 56500 people are getting pure drinking water through these franchisee. Gujarat franchisee map

18. Marketing

20. Structure

21. Franchisee is not active in business strategy.

22. Franchisee Profile

23. Mr. Yogeshbhai is the franchise of Sarvajal at kadiyadara (Gujarat). He is also member of the panchayat .He helped requisition of funds from the government to set up a water reservoir along with supply in the prajapati region of the village after the existing water supply got contaminated

24. Store Profile

25. Village temple

26. Large, clean and tiled room.

27. Delivery

28. 60% of sales from non-delivery 50 bottles/day, 5Rs charge.

30. As per our promoting activity we had done the lucky draw program after completing the 10 customer

31. The demonstration of the test of the water purity was done in front of people in their house

34. Franchisee is given to the co-operative society

35. They appoint an operator on fixed salary basis who deals with day to day operation

37. Office of co-operative society

38. Large, clean and tiled room.

39. Delivery

40. Current customer is 50 and there is no facility of Delivery

41. Problem

42. TDS level of our water was high.

43. No support from the franchisee and operator.

44. The credit system created hurdles.

47. Franchisee is given to the co-operative society

48. They appoint an operator on fixed salary basis (per bottle .50 paisa)who deals with day to day operation

50. Large, clean and tiled room sarvajal plan also hear

51. Delivery

52. Current customer is 80 and there is no facility of Delivery

53. New thing of this launch

54. We change the method from house hold demo to the maholla demo and demo at milk collection dairy.

55. We go for another village and made new customers from there.

57. Research Part

58. Paper napkin

59. Area of Study In period of one and half month of my summer training my project guide assign me research topic “Merchandising project on Paper napkin”. It was purely marketing research topic and I have done this job with my full of interest.

60. Objective of Study Study of Franchisee Awareness about Sarvajal. To promote the brand awareness among the people. To identify what kind of promotional products people need. To study the position and potential of the product in North Gujarat hotels.

61. Research Methodology Research Type : Qualitative Research Data type : Primary Data Research Tools : Questionnaires, Interview, Enquiry. Sampling Units : hotels , dhaba , head quarters Sample Size : 110 Sampling method : Random Sampling Method Product type : Paper napkin Sample drawn from :hotel samrat , hotel tulasi, Hotel khanakhajana , hotel dremlend,Hotel wolga , hotel sarvoday , Hotel gokul, hotel City light,(Gujarat north) and office staff

62. Research tools Questionnaire Interview Enquiry

64. Hotels

65. Dhaba

66. Costumer

68. Paper napkin

69. Attributes of Paper napkin

70. Customer responded

71. Which color would you like in paper napkin? White Blue Sky Other___________________ InterpretationAmong the all respondents most of the people prefer the WHITE PAPER NAPKIN for their use. Among the all kind of WHITE PAPER NAPKIN is carrying the 63% so it will beneficial for the company to give the WHITE PAPER NAPKIN to the customer or hotel as a part of the promotional activity.

72. Which type of paper napkin would you like? Normal Hand towels Dinner napkin Other___________________ InterpretationThose respondents who are preferring the paper napkin among them 82% of the total respondents want the normal paper napkin for their paper napkin..

73. White paper napkin like Blue paper napkin like Sky paper napkin like

74. Which size of normal napkin do you prefer ? 5inches * 5inches 6 inches * 6inches 8 inches * 8inches Other ________________ InterpretationThose respondents who are preferring the paper napkin size among them 99% of the total respondents want the normal paper napkin 5 inches * 5 inches for their paper napkin.

75. Con…. All Color paper napkin analysis InterpretationThose respondents who are preferring the normal paper napkin size among them 64% of the total respondents want the white normal paper napkin for their paper napkin..

76. Which size of hand towels do you prefer ? Normal Linen paper Other _________________ In hand towel All color analysis InterpretationThose respondents who are preferring the hand towel linen paper napkin among them 83% of the total respondents want the white linen paper hand towel for their paper napkin..

77. Which size of Dinner paper do you prefer ? 4.5 inches * 7.5 inches 4.5 inches * 8.5 inches Other ___________________ In dinner paper which size prefer InterpretationThose respondents who are preferring the dinner paper napkin size among them 71% of the total respondents want the dinner paper napkin size 4.5 inches * 7.5 inches for their paper napkin..

78. Suggested Final Product

79. My learning Clear of the concept franchise . How to convince of village people. Different area different Strategy .

80. Thank you