Tourism is a major industry that generates income for many countries. The document discusses how developing countries are promoting tourism through campaigns and visas to attract more tourists. It provides examples of how tourism benefits India by creating jobs, increasing income, and improving local economies. A case study of Kerala shows how a tourism project employed many people and increased a farmer's income through tourist visits to his spice farm. The conclusion states that India's "Incredible India" campaign has been successful in promoting tourism and generating significant income and jobs for the country.

1. (A Special Reference to Kerala)

2.  Tourism and economy go hand in hand.
 Be any country or city, everyone promotes their
attractions to attract maximum number of tourists.
 More the footfall more will be the money generated.
 Punjab, Madhya Pradesh, Himachal Pradesh and so on
are taking their tourism very seriously and are taking
various steps to promote it.

4. OBJECTIVES
 To get India on the top tourist destination of the world.
 With more employment opportunities being
generated for the same. Be it public or private sector.
 As stated before increase in tourism will increase the
per capita income.
 To create awareness amongst tourists as to what India
is all about.

5. AN INTRODUCTION…
 fastest growing economic industries in the world and has
become one of the major players in the international
commerce.
 Money made in global tourism industry was $1200 Billion
in 2013 and this is predicted to double by 2020.
 main source of income for many developing countries.
 Developed countries like The United Kingdom, The United
States of America, Canada, France and so on are promoting
tourism in every possible manner.
 Dubai, Hong Kong, Singapore, Thailand are offering visas
on arrival to promote the tourism industry of their
respective countries

6. INCOME GENERATION!! HOW?
 Tourism creates income by attracting visitors to
experience the beauty and culture of a place and
having them spend money while they are there.
 Exporting a product from a country will also create
income. Therefore spending is like an EXPORT
PRODUCT for many countries.
 The foreign currency bought in my foreign nationals in
forms of dollars, pounds and euro etc also helps in
generating income in the country.

7. IMPACTS OF
TOURISM
DIRECT IMPACT
business that produce or
provide products and
services directly to travellers.
Example: Airline tickets,
hotel rooms, tour guide
INDIRECT IMPACT
support business that
provides goods or services to
tourism. Example: Fuel for
airplanes, food purchased for
restaurant kitchens etc.

8. BENEFITS COSTS
FINANCIAL
 Foreign exchange earnings
 Gross National Product
 Income for business and other individuals
 Contributes to balance of payments.
FINANCIAL
 Leakages and/or negative balance of payments
effects imports, profits.
 Inflation
 Higher land prices
 High fluctuations in revenue due to seasonality
or economic recessions.
EMPLOYMENT
 Creates Job
 Opportunities for training, learning and
development.
EMPLOYMENT
 Often part time
 Low paid
 Seasonal
 Low skilled
DEVELOPMENT
 Broadens economic base
 Multiplier effects
 Infrastructural provision
 Improvement of social services
DEVELOPMENT
 Lack of communication with other economic
sectors
 Utility and infrastructure supply problems.

9. CASE STUDY- KERALA…
 The coconut lagoon was one of the earliest projects to
be implemented in Kunarakom in the Kottayam
district.
 At the time of implementation, the surrounding
community was largely rural, dependant on their
farms.
 Total cost- 3.50crores – local resources(land, labour)
utilised.
 50 room property = 90 people employed!!

10.  Tourists visited local spice farms
 The farmer was paid Rs.50 a day for a day’s experience.
 Tourists also bought spices and the farmer made
approximately Rs.1000 per day.
 Money earned by farmer, increased his standard of
living .

11. TOURIST RATING IN KUMARAKUM
6
5
4
3
2
1
0
RATINGS
A B C D E F G H I J K L
RATINGS
A. Hospitality
B. Overall Experience
C. Information Provided
D. Tour operators
E. Basic Amenities
F. Hygiene Factors
G. Safety
H. Quality of destination
I. Co-operation
J. Helpfulness
K. Accommodation
L. Connectivity

12. CONCLUSION
 The government is taking various steps to promote the
tourism in India.
 By bringing up campaigns like INCREDIBLE INDIA! Which
was started by Ministry of Tourism, Government of India.
The Indian government wants to tell the tourists globally as
to what all India has to offer.
 As the tourism in India has been promoted since the last
few years, the income generated by it has been incredible.
 Because of all of this happening, enormous job
opportunities have been generated.

13. Reference
 www.nchmct.nic.in
 www.tourism.gov.in
 www.ihmaurangabad.ac.in
 www.hotelierindia.com
 www.hospitalitybizindia.com
 www.hotelsmag.com
The Economic Times
Incredible India Forum

14. THANK YOU!!