6. Introduction
Google car is a vehicle equipped with an autopilot system
that is capable of driving from one point to another
without guidance by a human operator.
The Google Driverless Car is a project by Google that
involves developing technology for driverless cars.
7. Contd.....
The systems currently under development work by
simulating human perception and decision-making
during steering of a car via advanced computer
software linked to a range of sensors such as
cameras, radar and GPS.
Google lobbied for two bills that made Nevada the
first state where driverless vehicles can be legally
operated on public roads.
8. Advantages
Avoiding crashes by eliminating driver error
Increasing roadway capacity by reducing the
distances between cars and better managing traffic
flow
Relieving vehicle occupants from driving and
navigating chores, so allowing them to concentrate
on other tasks or to rest during their journeys
9. Eliminate the need for driver's licenses, rules
of the road, traffic lights, traffic signs, highway
patrols and vehicle insurances.
Fuel Efficiency since cars are running in
more organized manner
10. Segmentation
1) Geographic segmentation
urban markets
2) Demographic segmentation:-
Income
Social class
3) Physcographic
Values and lifestyle