This presentation explains how to identify prospective clients for your BPO or IT company. A Sales Guide for small and medium companies in the IT / ITES industry.

1. Client Acquisition
(BPOs / Call Centers / IT & Software Companies)
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Let’s Start
Define your ORGANIZATION
in ONE LINE
What you ARE?
What do you WANT to be?
OR

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Define your SERVICES
Client’s get confused when you
do ANYTHING & EVERYTHING

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What are your
STRENGTHS?
Why YOU?
Competitive
Advantage
Value
Strengths
What makes you
UNIQUE?

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Now we know:
WHO you are?
WHAT do you do?
WHY should clients work with you?
The next BIG Question
HOW
do we connect with clients?
do we know who needs our services?
do we sell our services?

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Create a Client PROFILE
Just like you can’t DO
ANYTHING & EVERYTHING
You can’t SELL your services to
ANYONE & EVERYONE

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MAP your SERVICES to
your client NEEDS
Client’s
Business
Process
Service A Service B
Service C

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Email
Cold Calling
Social & Business Networks
Blog Posts
References & Introductions
Events & Conferences
Advertising
Website traffic
Direct Mail
TARGET,
Communicate and
CONNECT

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QUESTIONS??
contact@xserve.in
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