You can check 10 answers from Google Display Exam.

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Nitin Batra
This is the answer sheet of all Google Adwords Advance
Display Exam. Google keep changes questions
periodically. I can avail you exam taking service at $50
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Advance Display
Answer Sheet

2. This is just a sample copy. To download the
complete cheatsheet, please visit:
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Display Cheatsheet. A complete cheatsheet
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1. For an advertiser focused on branding, what are the key success metrics?
 Conversion Rate
 Clicks and Impressions
 Cost-per-conversion
 Reach and Frequency
The correct Answer is:
 Reach and Frequency
2. An advertiser who sells coffee beans has added the keyword 'Java' to an ad group. After
two weeks, she runs a Placement Performance Report and notices that the ad is showing
up on websites about JavaScript programming. What should the she do to avoid appearing
on these irrelevant sites?
 Add negative keywords like "programming" or "Javascript"
 Add the negative keyword 'Java' to the ad group so that the ad will stop appearing on
JavaScript sites
 Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
 Only exclude the irrelevant sites that do not directly mention Java coffee that are
appearing in the Placement Performance Report
The correct Answer is:
 Add negative keywords like "programming" or "Javascript"
2-A. An advertiser who sells coffee beans has added the keyword 'Java' to an ad group. After
two weeks, she runs a Placement Performance Report and notices that the ad is showing up
on websites about JavaScript programming. What should the she do to avoid appearing on
these irrelevant sites?
 Add “Java Beans” as a negative keyword
 Add “Coffee Beans” as a topic

3.  Make it obvious in the ad copy that “java” refers to coffee, not javaScript
 Exclude “Programming” as a topic

The correct Answer is:
 Add “Java Beans” as a negative keyword
3. Which bidding option is best suited for an advertiser focused on branding goals?
 Effective cost-per-thousand impressions (eCPM)
 Cost-per-click (CPC)
 Cost per acquisition (CPA)
 Viewable cost-per-thousand impressions (vCPM)
The correct Answer is:
 Viewable cost-per-thousand impressions (vCPM)
4. Your client has a cupcake shop in a hard-to-find alley in San Francisco. She's advertising
on the Display Network. What's the best way to help people find her?
 Add a location extension to her ad
 Advertise on the Search network as well as the Display Network
 Add a map showing her location to her ads
 Prominently feature her street address in bold text
The correct Answer is:
 Add a location extension to her ad
5. An advertiser notices that a display campaign is receiving a large number of conversions at
certain times and days of the week. Which feature would help this advertiser maximize
the number of conversions received at the campaign's current budget?
 Bid Optimizer
 Frequency Capping
 Ad Rotation
 Ad Scheduling
The correct Answer is:
 Ad Scheduling
6. When creating a display ad, Ad gallery lets you:
 automatically create a display ad from existing ad text
 extend a Display campaign's reach to Google search partners
 choose from existing design templates
 automatically adjust image content based on campaign performance

4. The correct Answer is:
 automatically create a display ad from existing ad text
[review]
7. Your client Ali has a car dealership. She wants to reach people who are actively
researching electric cars and ready to buy one. Which type of targeting would you
recommend?
 Demographic targeting
 A broad affinity audience
 In-market audiences
 Dynamic remarketing
The correct Answer is:
 In-market audiences
[review]
8. dynamic remarketing lets an advertiser:
 show prior visitors to his site ads that are based on products or services they saw on the
site.
 Engage visitors to the website by opening a chat session
 Re-run ad to increase the volume of people who will see it.
 Show an ad to someone on his mobile device 24 hours after visiting the website on
desktop PC
The correct Answer is:
 show prior visitors to his site ads that are based on products or services they saw
on the site.
[review]
9. An advertiser creates a display ad with the Ad gallery. The ad does not show properly for
all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure
that the ad can be shown in all ad sizes without limiting exposure?
 Continue to redesign the ad using the Ad gallery until the content appears properly for all
desired ad sizes
 Target placements that only accept ads in the sizes that display the content properly
 Allow all ad sizes to show on all placements
 Create new display ads that will work well with the ad sizes that are not working properly
The correct Answer is:
 Allow all ad sizes to show on all placements
[review]

5. 10. A direct response advertiser is primarily interested in generating conversions from a
display campaign. To get the best return on investment, this advertiser should use:
 Ad Scheduling
 cost-per-day (CPD)
 Conversion Optimizer
 cost-per-thousand impressions (CPM) bidding
The correct Answer is:
 Conversion Optimizer
[review]