1. Film Marketing Through Social media By: Nitin Jain PGPEMC MICA-EDC

2. Objective of the campaign

3. Social Media Employed

4. Target Audience Students (18-23) mainly bachelor level People who are lost and confused and not academically inclined(Rocket Singh) Eventually Mass marketing would be the goal but the above mentioned niche would be hit the maximum

5. Customer engagement techniques Applications on facebook and orkut Trailers on you tube (includes movie trailers, behind the scenes and video songs) Games designed for the movie which would be named “What’s your sales quotient”, It would be on the lines of the theme of the movie. These tools will help create buzz pre release.

6. WHY ORKUT ??? Visitors by Country for Orkut.com Country Percent of Site Traffic Brazil 47.7% India 39.4% United States 2.2%

7. Statistics (contd…) Figures show that major percentage of the orkut Indian users are in the age of 18-24 and they access them either from home or from their colleges. http://www.alexa.com/siteinfo/orkut.com#trafficstats

8. Why Facebook ??? Growing popularly in India Majorly leaving an impact on the age group 18-24. Number one social networking site in the world http://www.alexa.com/siteinfo/facebook.com

9. Why Twitter ??? Has become latest tool for creating buzz by the Bollywood celebrities Priyanka chopra has maximum number of followers Competitions running on twitter

10. Twitter (Contd ….) Let’s have a look at number of followers to various Bollywood celebs: ShahRukh Khan: 211053 ShahidKapoor: 110040 Uday Chopra: 39324 FarhanAkhtar: 79313 Priyanka Chopra: 226615 RiteshDeshmukh: 63478 AbhishekBachchan: 106879 Karan Johar: 132349 Amrita Rao: 27241 DeepikaPadukone: 79973 Neil Nitin Mukesh: 21882 Imran Khan: 62406

11. Marketing strategy

12. Applications for facebook, orkut

13. Rocket Singh application The application will contain the general questions and it would be related to sales and be in theme with the movie theme. Doing this will attract users and also spread the word as its published on the wall of the user Major marketing on Orkut and secondary on facebook.

15. The applications will say

16. “Make your impossible story possible with pyar impossible meter”

17. It would be directed towards those people who were not able to communicate their feelings to their loved one.

18. Top stories will be selected and they will get a chance to go on a date with priyanka chopra.

20. Post campaign engagement Merchandizing sale through web Blogs and reviews. DVD’s sale through online retailers at special discounts. Brand associations

21. Sources www.alexa.com www.yashrajfilms.com www.twitter.com www.mashable.com www.youtube.com