The document describes Circle Plus Payments, a proposed mobile payment processing solution targeting merchants in developing countries. Key points: - Circle Plus uses an Android app and free card reader, allowing merchants to accept credit card payments via swipe, photo, or manual entry for lower rates than competitors. - It aims to empower 280 million debit card and 18 million credit card holders in India, where mobile payments are projected to reach $1.3 trillion by 2017. - An initial pilot program plans to deploy 100,000 readers to 200 merchants in Chennai, India, anticipating $600 million to $1 billion in transactions in the first year. - After the pilot, the company expects 10-15

1. CIRCLE PLUS PAYMENTS
“Payments for all”

2. Problem:
2 Billion people in
developing countries
No credit swiping
solution!

3. India
920 Million Mobile
Phones
250 Million
Android Phones

4. Solution:
1 Android App.
1 Mobile Swipe.
1 Solution.
Circle Plus.

5. The Mission:
“Empower merchants in developing countries with a
simple, secure, and economical mobile payment
service that operates worldwide.”

6. The Circle Plus Difference
Circle Plus Square Incumbent
Players
Swiped Pricing 2.7% per swipe 2.75% per swipe 2.75% + 0.30 per
swipe
Manual Pricing 3.49% 3.5% + 0.15 3.5% + 0.30
Card Reader FREE FREE $180+
Monthly Fee None None $25+
Termination Fee None None $295+
NFC and Netswipe YES No No

7. Circle Plus combines an Android app with a free reader,
allowing merchants to type in charges and accept
credit payments in 2 easy steps!

8. Payments done your way!
Circular swiper to swipe cards.
Photograph card to pay.
Input the credit card number.
Secured end to end using SSL.
Circle Plus.

9. Security you can trust!
PCI-DSS Level 1
SSL Secured end to end.
No data stored on handset.
128-bit encryption or better.
Security expert on staff.
Circle Plus.

10. Large Growing Indian Market
280 Million Debit cards.
18 Million Credit cards.
(TechCrunch, 2011)
1.2 Billion Indian Citizens.
1 Solution.
Circle Plus.

11. Future of Mobile Payments
According to Payment Eye,
mobile payments are expected
to eclipse 1.3 TRILLION by 2017!
Small merchants are the future
of mobile payments!
Empower them! Circle Plus!

12. Growing Indian Market
India continues to gain users
every year.
SOURCE: http://gigaom.com/2010/10/12/android-to-add-next-500m-mobile-web-users-in-india/

13. Growing African Market
Even developing countries such
as Africa are candidates for
mobile payment systems!
Circle Plus Payments for all!
SOURCE: http://www.roycefunds.com/news/global/2012/0125-africa-opportunities-challenges-growing-economy.asp

14. How Circle Plus will win!
- Sell directly to merchants in major cities using a network of
interns and evangelists.
- Go viral using all forms of social media.
- Advertise both online and through prime time media.
- Develop an easy to use website for all merchants

15. The Team
Nitish Kannan Tony Dieppa
CEO of Circle Plus Payments
Android Expert at Circle Plus Payments
B.S. Biomedical Sciences at University of South
B.A. in Psychology at University of South Florida
Florida
B.S.C.S at University of South Florida
Harvard College
Developer
Neurobiology
Systems Engineer - Syniverse Technologies
Genetics
5+ years of Development Experience
Researcher in Brain Machine interface
Android Developer
technology P300 typing system and gadget
Entrepreneur
operator
Winner of Startup Weekend Gainesville 2012
Masters of Entrepreneurship Student at UF
Founder
Participant in 3 Day Startup Gainesville 2012
www.techdimwit.com

16. The Team
Satheesh Sudarsan
Co-founder of Circle Plus Payments and Head of Marketing
• Accomplished Mobile/Cloud Software and Semiconductor industry executive with 15 years of experience with Product management, Product
Marketing, Business development and Engineering background.
• Operational executive who enjoys building a winning team culture and processes, fostering innovation and delivering customer-centric
solutions. Managed direct and cross functional teams of up to 120 with product management, engineering and marketing.
• Launched Industry’s first x86 Plug-in BIOS Enterprise software platform and transformed BIOS business strategy into an application & services
based business. Led the business scaling and acquisition of two software businesses in Mobile Virtualization OS and Mobile Security-as-a Service
software within 18 months.
• Launched and scaled Intel Atom® Tablet/Smartphone platform for incremental P&L revenues of $500MM. Founded and built Intel’s first
product management and engineering team for Ultra-Mobile Business.
• Product strategy and business vision spokesperson to internal and external constituents at various venues including executive management,
industry events, analysts, partners, customers, and media events.
• Expertise in development of strong partner ecosystems & strategic alliances with market leaders like Microsoft, Intel, AMD, ARM, Samsung,
EMC, Qualcomm, Orange France Telecom, Google and Verizon.

17. The Team
Ralph Hoelfelmeyer Umesh Maheshwari
CISSP-ISSAP, CRISC
Board Member of Circle Plus Payments
CTO and Security Lead Co-Founder and CTO of Nimble Storage
November 2007 – Present
Dell SecureWorks Principal Security Consultant
Member of Research Staff
(April 2012-Present)
STAR Lab, InterTrust
SESC – Contractor to Verizon
September 1997 – January 2001
(2009-Dec 2011)
Principal Engineer (Zambeel)
Security QA Engineer (Verizon)
January 2001 – March 2003
(2005 – 2008)
Service Architect (Frontier Technology)
Technical Director of Data Domain
(2003 to 2005)
March 2003 – November 2007

18. Moving Forward
- Q4 2012 through Q2 2013
- Develop initial version of Circle Plus system (Android + iOS)
- Assemble team of developers, banking experts, and legal
expertise.

19. The Pilot
- 6 months following initial development.
- 200 merchants in Chennai, India.
- 100,000 Circle Plus readers deployed during first year.
- Anticipated 600 million to 1 billion in transactions during the pilot.

20. Continuing Operations After the Pilot
- 10 to 15 employees (4 – 6 developers).
- Foreign call center for customer support.
- Hiring talent for international banking expertise.

21. Sales
1% of the entire mobile payments market.
600 million in payments processed.
6 million in revenue in our first year.

22. $1.25 million for 25% of our company