My presentation on WordCamp Dhaka 2019

1. Making Multi
Million Dollar
from WordPress
Plugin
Without Paid
Marketing

2. About Me
22
Nizam Uddin
Co-founder & CEO at weDevs

3. It’s All about
WordPress Plugin

4. 4
What I Learned in 7 Years,
Delivered here in 7 Mins!

5. Outline
02
WordPress Market Size Idea & Planning
01
Post-Launch
04
Pre-Launch
03
7 Common Mistake
Plugin owner should
avoid
05
4 tips for Plugin Owners
06

6. 6
Market Size?
Around 550 Million active plugins make
WordPress a Multi Billion Dollar Market

7. Ideas & Planning
7
Think About What You’d Like to
Achieve and Set Goals to Get
There
Research Existing Products to
See How They Can Be
Improved
There Are Many Great Plugin
Ideas Just Waiting to Be
Developed
Research Current Trends to
Help you Generate New Plugin
Ideas
Rely on Your Own Experience
As a WordPress User and
Developer
Start Point End Point

9. Follow Popular Tech Blog to Know The Current
Trends
GigaOM
Mashable
Gizmodo
ZDNet
TechCrunch

10. https://en.forums.wordpress.co
m/forum/ideas/
Keep Eye on WordPress.com Idea Forum

11. Think about
Specific
Niche Market

12. Solve Real Life Problem with WordPress

13. Think about SAAS
Seriously!

14. Think about
Enterprise
Solution!

15. Market Fit
Business
Model
Pre-Launch
What you should be doing
before launching your
WordPress business
Content
Marketing
Distribution
Channels
Support
Pricing

16. The Business Model
16
1. Provide the free version
2. Develop a demo or trial
3. Show the value proposition
4. Let the users upgrade
5. Offer Money back guarantee
Steps
Premiumor Freemium

17. Freemium vs. Premium
17
❖ If the Product is simple and
easy to use.
❖ There is a large potential
market
❖ Usefulness increases with
more users
Freemium Works Best If
★ The Product has many
features
★ The Market is Niche
★ Support Costs Are High
Premium Works Best If

18. 18
Research Plugin
Pricing in Your Market
Test and Iterate Your
Pricing Decisions
Determine Your
Plugin’s Value
Don’t Undersell
Yourself!
Understand Pricing
Psychology
Calculate Your
Costs and
Overheads
Pricing
How much you are willing to
get by selling your product

19. As for Example :

20. Lifetime Pricing
Formula: Lifetime Price =
5 x Annual Price
1. Find the lifetime value of your
customer -
2. How many years they use your
product on average.
3. It’s basically 5 years!

21. Distribution Channels
21
In which marketing channels
you should focus on

22. Creating a team who
are experts in your
products, energetic and
well experienced in
WordPress
Live chat support Free support at
WordPress.org
First reply within 4
hours
Customer Support
22
Provide service that
would cost the user
$100-$300 for free

23. Content Marketing
Creating, publishing and sharing
content with the goal of increasing
visibility of your business to acquire
users.
23

24. Market Fit
Product/market fit means being in a
good market with a product that can
satisfy that market.
24

25. One metric for Product/market Fit
is if at least 40% of surveyed
customers indicate that they would
be ‘very disappointed’ if they no
longer have access to a particular
product or service.
Making Things
That People Really Want
25

26. What you should be doing after launching your WordPress business
● Marketing and Promotion
● Legal: GPL Licensing
● Quality Control
● Understanding Human Brain
● User Behavior Analysis
● Featured on Blogs
● Reduce Abandonment
● Increase 5 Star Review
Post Launch
26

27. Collect user emails with lead
generating techniques
The best time to show an
opt-in to new users is right
after plugin or theme
activation.
Email Marketing
Guest Posting
&
Doing PR in popular
websites, review sites and
blogs
Marketing & Promotion
27

28. Marketing Mix & Promotional Mix
28

29. Growth Hacking
AARRR Framework

30. Growth Hacking from
Philosopher
Thales, so the story goes, because of his poverty
was taunted with the uselessness of philosophy;
but from his knowledge of astronomy he had
observed while it was still winter that there was
going to be a large crop of olives, so he raised a
small sum of money and paid round deposits for
the whole of the olive-presses in Miletus and
Chios, which he hired at a low rent as nobody was
running him up; and when the season arrived,
there was a sudden demand for a number of
presses at the same time, and by letting them out
on what terms he liked he realized a large sum of
money, so proving that it is easy for philosophers
to be rich if they choose, but this is not what they
care about.
Thales of Miletus, 624 – c. 546 BC

31. Legal: Licensing
Register and trademark your
product name and launch it under
GPL license as WordPress suggests.
31

32. Quality Control
“Never compromise with
quality”

33. How people's brain quirks work
● Unconscious processes happen in the ‘older’ part of the brain,
called the ‘reptilian’ brain, while conscious processes happen in
the ‘newer’ part of the brain.
● The conscious process is responsible for our self-awareness; the
uniquely human side of us, if you will.
● Most cognitive processes come about as a result of the conscious
process.
Understanding Human Brain
33

34. Exploit Cognitive
Imperfections of the
Conscious
Brain
● Attribution Error
● Confirmation Bias
● Self-Serving Bias
● Belief Bias
● Loss Aversion
34

35. User Behavior
Analysis
35
Helps you to understand the
next step you should take and
develop strategy
To understand user behavior of
your WordPress plugin/ theme,
you need to know -
★ Active and Inactive users
★ Version of PHP
★ Version of WordPress
★ Server software
★ Deactivation Reasons
★ Languages

36. Data Analysis:

38. Continuous
Content Marketing
★ Phase 1: Research Topics and
Create a User Persona
★ Phase 2: Create Quality
Content
★ Phase 3: Conduct Outreach
Use the user behavior
analysis to come up with
ideas and topics to perform
content marketing:
38

39. Define What You’re Offering-
★ The Direct Approach: Simply Ask Bloggers for a Review
★ The Conversational Approach: Talk About Your WordPress Plugin
(Almost) Every Chance You Get
★ The Social Approach: Take to Twitter, Facebook, LinkedIn, Et Al
★ The Write Approach: Craft Posts for Your Own Site (Or Hire
Someone Who Can)
★ The Backward Approach: Find Your Users
★ The Stealth Approach: Scope Out Blog Authors
Featured on Blogs
39

40. It’s easier to improve a WordPress plugin to reduce churn rate, than to generate
leads via marketing
Reduce Abandonment
40
Highlight
Your Plugin’s
Value
Remind User
Your Plugin’s
Value Before
Deactivation
Capture
User’s
Feedback
Before
Deactivation
Get Personal
With Direct
Feedback
Emails

41. Increase 5-star Reviews
41
If you don’t ask users to review your plugin, you
are losing tons of positive reviews.
First
Strategy –
Extraordin
ary
Support
Strategy
#2 –
Asking a
favor back
Making
Reviews Rain
– Automation

42. 7 Common Mistakes Plugin Owners Make
42
Complex User InterfaceGiving Free Unlimited
Support for Life
Having Multiple
Unrelated Plugins
Being Unaware of User
Feedback
Not sticking to
WordPress.org official
guidelines
Writing code without
thinking about
compatibility
Having One Massive
Plugin

43. 4 Tips for Plugin Owners
43
33
Building Partnerships With
Other Plugins
1
Build Your Minimum Viable
Plugin
2
Asking For Reviews, The Right Way
4
Mass Emailing Done Carefully
01 02 03 04

44. Thanks!
Does anyone have any questions?
Finally, Let’s Connected with Each Other
@Nizam5428
/nizamuddinbabu
/nizamuddinbabu