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Corporate Branding

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CORPORATE BRANDING The New Global Trend Anupama & Nizar
“ India has the brand capital.It has the intellectual capital.All we need is a sense of belief in ourselves that we can turn our natural advantages into the creation of global brands ”. -DIRUBAI AMBANI
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1.Discovery process ,[object Object],[object Object],[object Object]
Case in point : Philips and acer computers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audiences?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.Strategic process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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3.Communication process ,[object Object],[object Object],[object Object],[object Object],[object Object]
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4. Management Process ,[object Object],[object Object],[object Object],[object Object]
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Corporate Branding- Indian Scenario. ,[object Object],[object Object]
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Corporate Branding

  • 1. CORPORATE BRANDING The New Global Trend Anupama & Nizar
  • 2. “ India has the brand capital.It has the intellectual capital.All we need is a sense of belief in ourselves that we can turn our natural advantages into the creation of global brands ”. -DIRUBAI AMBANI
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