Edita Lukošiūtė - Galvoji, kad esi geras pėdsekys? Gilesnis požiūris į kelią iki pardavimo.

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Dažnai vartotojas, prieš apsispręsdamas pirkti, svetainėje apsilanko kelis kartus, per skirtingus kanalus. Tuo tarpu Google Analytics pardavimų ataskaitose matome tik paskutinio apsilankymo statistiką. Remiantis tokiomis ataskaitomis rinkodarininkai dažnai ne tik neišnaudoja rinkos potencialo, bet ir klaidingai paskirsto reklamos biudžetus. Sužinosite, kaip gilesnis žvilgsnis į vartotojo pirkimo kelią, padeda identifikuoti problemas bei pardavimų didinimo galimybes.

Internet

MANAI, KAD ESI GERAS
PĖDSEKYS? GILESNIS ŽVILGSNIS
Į KELIĄ IKI PARDAVIMO
E d i t a L u k o š i ū t ė
PARDAVIMO

GOOGLE ANALYTICS
A C Q U I S I T I O N
L a s t c l i c k & d i r e c t
t r a n s a c t i o n s

2 9 4 5
1 3 8 5
GOOGLE ADS PARDAVIMAI
1 5 6 0
A s s i s t e d
t r a n s a c t i o n s

GOOGLE ANALYTICS ACQUISITION
S o u r c e Tr a n s a c t i o n s
g o o g l e / c p c 1 3 8 5 ( 4 7 % )
g o o g l e / o r g a n i c 6 8 1 ( 2 3 % )
r e f e r r a l 4 6 0 ( 1 6 % )
d i r e c t 3 6 2 ( 1 2 % )
o t h e r 5 7 ( 2 % )
t o t a l : 2 9 4 5 ( 1 0 0 % )
1 5 6 0 ( 5 3 % )
A s s i s t e d
Tr a n s a c t i o n s

GOOGLE ANALYTICS
M U LT I - C H A N N E L
F U N N E L S
L a s t c l i c k , d i r e c t &
a s s i s t e d t ra n s a c t i o n s

AR VISUR
REIKŠMINGĄ ĮTAKĄ?
3%
F I R S T C L I C K -
D I R E C T, L A S T
– G O O G L E A D S
3%
97%
REKLAMA DARĖ

4 9 %
2 3 %
2 5 %
3 %
Last organic Last direct
Last refferral Last other
81%
F I R S T C L I C K
G O O G L E A D S
DAŽNIAUSI PARDAVIMO KELIAI

AR PAPILDOMI KANALAI
4 9 %
2 3 %
2 5 %
3 %
Last organic
Last direct
Last refferral
Last other
PAR DAVIMO KE LYJE MOKAMI ?

L A S T C L I C K
& D I R E C T
+
A S S I S T E D
CPA CPA
8 € 4.8 €
VIDUTINIS
MOKESTIS UŽ
PARDAVIMĄ

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