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The Passenger Journey
    at CDG airport

Audencia Nantes - MS MDC - April 2013
Marc Besnard - Alexandre Pichot - Hugo Rodrigues - Edgar Roussille
8h                                10h                          11h                                               11h20                         11h45                     11h55                                   12h30                                     12h45                  13h
ANGELIQUE
                       Leasure               ARRIVAL                                                                        CHECK-IN                                                             SECURITY CHECK                                                                               BOARDING
                       Mom
                       42yo                                                            FLIGHT    TIME   CHECKIN
                                                                                                                                                                                                                                                         FLIGHT   TIME   GATE



                       2 kids                         AIRLINE
                                                      TICKET
                                                                                                                                                                                                                                                                                        €
                                                                                                                                                                                                                                                                                        €
                                      Luggage         Check for:         Transfer to                                                      Walk to                      BOARDING                    Walk to                                                                                     Walk to           BOARDING
                                     Preparation      Terminal?           Terminal                                PIck up a cart        Check-in desk   Queue   ID       CARD       Leave cart    Gate group      Queue
                                                                                                                                                                                                                                             ID          Check boarding time     DUTY           Gate     Queue     CARD          ID
                                                                                       Check Flight Time                                                                                                                   Security                                              FREE                                                 Take Off
                                                        Time?                           & Check-in desk                                                                                                                                                        & gate
                                                                                                                                                                     Check-in                                             Check point      Customs                               Shopping                             Boarding
                                                                                                                                                                                                                                        Passport check


Paris-Santorin (Greece)
for 1 week, all inclusive
                                 +
Expectations:

Key Motivators
-   No unexpected event
-   No delay
-   No noise
-   To find her way easily
-   No stress for her kids


                                 -
                                                     “I always got that                                                              “The children are                                                         “Security checks are long
                                                   feeling of forgetting                                                           always playing with                                                            and stressful for my                                     “Let the holidays begin!”
                                                         something”                                                                 the cart, it’s tiring”                                                             children”
8h                     10h                          11h                                          11h20                         11h45                      11h55                                12h30                                       12h45                   13h
ANNE
                   Leasure          ARRIVAL                                                                    CHECK-IN                                                         SECURITY CHECK                                                                              BOARDING
                   Child
                   8yo                                                    FLIGHT    TIME   CHECKIN
                                                                                                                                                                                                                                     FLIGHT   TIME   GATE



                   1st timer
                                         Luggage            Transfer to                                                 Walk to                      BOARDING                     Walk to                                                                                    Walk to            BOARDING
                                        Preparation          Terminal                                PIck up a cart   Check-in desk   Queue   ID       CARD        Leave cart    Gate group   Queue
                                                                                                                                                                                                                         ID          Check boarding time       DUTY           Gate     Queue      CARD          ID
                                                                          Check Flight Time                                                                                                            Security                                                FREE                                                  Take Off
                                                                           & Check-in desk                                                                                                                                                 & gate
                                                                                                                                                   Check-in                                           Check point      Customs                                 Shopping                              Boarding
                                                                                                                                                                                                                    Passport check



Paris-Santorin (Greece)
for 1 week, all inclusive      +
Expectations:

Key Motivators
- To see the planes
- To play, to have fun
- Not to carry any luggage
- To get some gifts
- To share a moment with her
family
                               -
                                                                                                          “Cart races are so                                                                                                                                “Mom bought                  “It was the first time I
                                                                                                                                                                “Airports are boring”                 “Policemen are
                                                                                                               funny!”                                                                                                                                       candies and               could see planes from so
                                                                                                                                                                                                           scary”
                                                                                                                                                                                                                                                             magazines”                           close”
11h                                  12h                                                   12h10                                      12h30                                                             12h50                 13h
FREDERIC
                      Business           CHECK-IN                                        ARRIVAL                                        SECURITY CHECK                                                                                         BOARDING
                      Single
                      33yo                                                                     FLIGHT   TIME   CHECKIN
                                                                                                                                                                                 FLIGHT   TIME   GATE




                      Airline club                           BOARDING
                                                               PASS
                      member                   Luggage      Internet Check-In    Transfer to
                                                                                  Terminal
                                                                                                                          Walk to
                                                                                                                                                                     ID
                                                                                                                                                                                                        Walk to
                                                                                                                                                                                                                          Work at Airline lounge
                                                                                                                                                                                                                                                              BOARDING
                                                                                                                                                                                                                                                                CARD          ID
                                              Preparation                                                                Gate group     Queue                                    Check boarding time     Gate                                         Queue
                                                                                               Check Flight Time                                   Security                                                                                                                        Take Off
                                                                                                 & Gate group                                                                          & gate
                                                                                                                                                  Check point      Customs                                                                                         Boarding
                                                                                                                                                                Passport check



Paris-Frankfurt (Germany)
for 4 days, business trip            +
Expectations:

Key Motivators
-   Efficiency
-   No unexpected event
-   No waiting
-   No disturbance
-   To have internet access
-   Private lounge space
                                     -
                                         “I hate packing                                                                                        “I don’t like                                                      “I finally get to chill a bit,
                                         up, it’s so long                                                                                         waiting”                                                        check my emails, my calls...”
                                          and tiresome”
RECOMMENDATIONS
WAITING TIME
To mix Check-in and Security check: to do everything at once so
that we do not have to undergo a stressfull moment twice. Plus it
would become easier to act on that particular moment in order to
provide a more positive experience.

“Express Way” for business travellers: The first thing to do would
be to get existing solutions better known and then, to work on a
better interoperability between all the services that allow
passengers to go faster through the airport (PARAFE...).
RECOMMENDATIONS
BOARDING
They already have a relatively good time within boarding lounges
and gate areas but the very moment when they get on the plane is
still problematic:

 - On the gateway, it is often chilly, windy and sometimes not very
 stable
 - The bus is often crowded and passengers do not usually expect
 that inconvenient extra-step to get on the plane.

To entertain the passenger on his/her way onto the plane:
 - Gateway’s walls or bus’ windows could display photos & videos
 of the destination
 - Relax, zen music
 - Red light within these places to provide a comfy, secure feeling
CONCEPT IDEA
Goal: To make it easier for the passenger to find his/her way
through the airport and so reducing the stress related to the
waste of time when they try to find where to go.

A mobile app that would take the passenger by the hand:
 - Before the trip:
    - To provide useful information about the destination (Visa,
    Customs regulations, How to best prepare for Jet lag...)
    - Linked with a personnal space with a “To do” list.
    - Push notifications about travel planning and any useful info.

 - Inside the airport:
    - By using geolocalization services, passengers would get direct
    and personalized indications on where to go and when.
    - Useful tips like “You should park your car on Parking B - zone X
    to be closer to your checkin desk, number B43”.
    - When the passenger is not moving or located in a waiting area,
    they could discover the duty free products and start shopping.

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Charles de Gaulle Airport's user journey

  • 1. The Passenger Journey at CDG airport Audencia Nantes - MS MDC - April 2013 Marc Besnard - Alexandre Pichot - Hugo Rodrigues - Edgar Roussille
  • 2. 8h 10h 11h 11h20 11h45 11h55 12h30 12h45 13h ANGELIQUE Leasure ARRIVAL CHECK-IN SECURITY CHECK BOARDING Mom 42yo FLIGHT TIME CHECKIN FLIGHT TIME GATE 2 kids AIRLINE TICKET € € Luggage Check for: Transfer to Walk to BOARDING Walk to Walk to BOARDING Preparation Terminal? Terminal PIck up a cart Check-in desk Queue ID CARD Leave cart Gate group Queue ID Check boarding time DUTY Gate Queue CARD ID Check Flight Time Security FREE Take Off Time? & Check-in desk & gate Check-in Check point Customs Shopping Boarding Passport check Paris-Santorin (Greece) for 1 week, all inclusive + Expectations: Key Motivators - No unexpected event - No delay - No noise - To find her way easily - No stress for her kids - “I always got that “The children are “Security checks are long feeling of forgetting always playing with and stressful for my “Let the holidays begin!” something” the cart, it’s tiring” children”
  • 3. 8h 10h 11h 11h20 11h45 11h55 12h30 12h45 13h ANNE Leasure ARRIVAL CHECK-IN SECURITY CHECK BOARDING Child 8yo FLIGHT TIME CHECKIN FLIGHT TIME GATE 1st timer Luggage Transfer to Walk to BOARDING Walk to Walk to BOARDING Preparation Terminal PIck up a cart Check-in desk Queue ID CARD Leave cart Gate group Queue ID Check boarding time DUTY Gate Queue CARD ID Check Flight Time Security FREE Take Off & Check-in desk & gate Check-in Check point Customs Shopping Boarding Passport check Paris-Santorin (Greece) for 1 week, all inclusive + Expectations: Key Motivators - To see the planes - To play, to have fun - Not to carry any luggage - To get some gifts - To share a moment with her family - “Cart races are so “Mom bought “It was the first time I “Airports are boring” “Policemen are funny!” candies and could see planes from so scary” magazines” close”
  • 4. 11h 12h 12h10 12h30 12h50 13h FREDERIC Business CHECK-IN ARRIVAL SECURITY CHECK BOARDING Single 33yo FLIGHT TIME CHECKIN FLIGHT TIME GATE Airline club BOARDING PASS member Luggage Internet Check-In Transfer to Terminal Walk to ID Walk to Work at Airline lounge BOARDING CARD ID Preparation Gate group Queue Check boarding time Gate Queue Check Flight Time Security Take Off & Gate group & gate Check point Customs Boarding Passport check Paris-Frankfurt (Germany) for 4 days, business trip + Expectations: Key Motivators - Efficiency - No unexpected event - No waiting - No disturbance - To have internet access - Private lounge space - “I hate packing “I don’t like “I finally get to chill a bit, up, it’s so long waiting” check my emails, my calls...” and tiresome”
  • 5. RECOMMENDATIONS WAITING TIME To mix Check-in and Security check: to do everything at once so that we do not have to undergo a stressfull moment twice. Plus it would become easier to act on that particular moment in order to provide a more positive experience. “Express Way” for business travellers: The first thing to do would be to get existing solutions better known and then, to work on a better interoperability between all the services that allow passengers to go faster through the airport (PARAFE...).
  • 6. RECOMMENDATIONS BOARDING They already have a relatively good time within boarding lounges and gate areas but the very moment when they get on the plane is still problematic: - On the gateway, it is often chilly, windy and sometimes not very stable - The bus is often crowded and passengers do not usually expect that inconvenient extra-step to get on the plane. To entertain the passenger on his/her way onto the plane: - Gateway’s walls or bus’ windows could display photos & videos of the destination - Relax, zen music - Red light within these places to provide a comfy, secure feeling
  • 7. CONCEPT IDEA Goal: To make it easier for the passenger to find his/her way through the airport and so reducing the stress related to the waste of time when they try to find where to go. A mobile app that would take the passenger by the hand: - Before the trip: - To provide useful information about the destination (Visa, Customs regulations, How to best prepare for Jet lag...) - Linked with a personnal space with a “To do” list. - Push notifications about travel planning and any useful info. - Inside the airport: - By using geolocalization services, passengers would get direct and personalized indications on where to go and when. - Useful tips like “You should park your car on Parking B - zone X to be closer to your checkin desk, number B43”. - When the passenger is not moving or located in a waiting area, they could discover the duty free products and start shopping.