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How to Use Sticky Notes
(Meaningfully)
STLX Conference

September 25 – 26, 2017

Nathan Lucy

@_nathanlucy
Photo: Amazon
Why do I use
sticky notes?
Synthesis
understanding the context and people
you’re designing for and framing the
problem you will help them solve
The Squiggle by Damien Newman
Synthesis
You can’t empathize
with numbers.
Go out and talk
with people where
they live and work.
Research → Synthesis → Design
3 principles
2 methods
8 tips
External Cognition
“Your head is for having ideas, not holding them.” 

– David Allen
Principle #1
Rapid Iteration
“The ease with which we can change a representation correlates to
our willingness to improve the model.” 

– Tom Wujec
Principle #2
Diverse Perspectives
“All of us are smarter than any of us.” 

– Douglass Merrill
Principle #3
“Maps”
Method #1
Map Anatomy
steps
→ → → → →
line of
interaction
user actions,
feelings, metrics
touchpoints,
service provider
actions,
feelings, metrics
Maps don’t need to be pretty.
They need to communicate.
New Patient
Appointment
[DRD blueprint without overlay]
Affinity
Diagramming
Method #2
Transcribe
Step #1
Cluster
Step #2
Label
Step #3
Step #4
Principles
8 

Tips
Pull back, don’t roll
×
Cheap notes fall.
😩
Meaningless multicolor
is a rookie mistake.
🙄 🙄
Markers remain legible
from a distance.
Pens disappear.
Dark notes are
hard to read.
Accordion notes—
don’t even.
Once you’re done,
take a picture.
bit.ly/stickysynthesis
Discussion
Resources
• Touchpoint, the journal of service design (Service Design Network)

• Austin Center for Design’s online library: library.ac4d.com 

• Exposing the Magic of Design book (Jon Kolko)

• Mapping Experiences book (Jim Kalbach)

• My design thinking class at WashU is open to the public. We meet 1 night /
week every Spring. https://sites.wustl.edu/designthinking/ 

• Practical Service Design online training (Erik Flowers and Megan Miller):
http://www.practicalservicedesign.com
How to Use Sticky Notes (Meaningfully)

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How to Use Sticky Notes (Meaningfully)