Evergreen: Nurturing Your Customers From First Contact to Happily Every After

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Here are the slides from the presentation I gave at Inbound 2015. You can learn more about Evergreen at http://bit.ly/evrgrn1

Marketing Servicios Presentaciones y charlas públicas

INBOUND15
Evergreen
Nurturing Your Customers From First
Contact to Happily Every After
Noah Fleming | @noahfleming | noahfleming.com
Fleming Consulting & Co.
Author of Evergreen: Cultivate the Enduring Customer Loyalty
that Keeps Your Business Thriving

INBOUND15
THE
WORST
BUSINESS
ADVICE
IN THE WORLD

INBOUND15
BETTER ADVICE
How do I earn 5X, 10X, 25X more
revenue from those existing
customers?

INBOUND15

INBOUND15
DELIGHT

INBOUND15
MYTHS & FOLKLORE

INBOUND15
ADDICTION

INBOUND15

INBOUND15
EVERGREEN

INBOUND15
THE THREE CS OF EVERGREEN
CONTENT
COMMUNITYCHARACTER

INBOUND15
CONTENT

INBOUND15
COMMUNITY

INBOUND15
CHARACTER

INBOUND15
THE TACTICAL STUFF
Putting The Evergreen Principles to
Work

INBOUND15
1. Buyer Personas / Customer Archetypes
2. Getting Loyalty Programs Right
3. Tending To Your Garden & Pulling Weeds
4. Customer Intelligence
5. Customer Reactivation
6. Adding Miracle Grow to The Soil
The Tactical Stuff

INBOUND15

INBOUND15
NOAHFLEMING.COM
NOAH@NOAHFLEMING.COM

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Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

Brand experience Dream Center Peoria Presentation.pdf

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

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Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

Brand experience Peoria City Soccer Presentation.pdf

Brand experience Dream Center Peoria Presentation.pdf

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Evergreen: Nurturing Your Customers From First Contact to Happily Every After

1. INBOUND15 Evergreen Nurturing Your Customers From First Contact to Happily Every After Noah Fleming | @noahfleming | noahfleming.com Fleming Consulting & Co. Author of Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving

2. INBOUND15 THE WORST BUSINESS ADVICE IN THE WORLD

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5. INBOUND15 DELIGHT

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7. INBOUND15 ADDICTION

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10. INBOUND15 THE THREE CS OF EVERGREEN CONTENT COMMUNITYCHARACTER

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12. INBOUND15 COMMUNITY

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14. INBOUND15 THE TACTICAL STUFF Putting The Evergreen Principles to Work

15. INBOUND15 1. Buyer Personas / Customer Archetypes 2. Getting Loyalty Programs Right 3. Tending To Your Garden & Pulling Weeds 4. Customer Intelligence 5. Customer Reactivation 6. Adding Miracle Grow to The Soil The Tactical Stuff

17. INBOUND15 NOAHFLEMING.COM NOAH@NOAHFLEMING.COM