Having trouble brainstorming ideas for the name of your company? Here are some free and simple tips and tricks to help you name your business. Try these ideas before paying someone to do the work you can do for yourself!

1. Free and Simple Tips and Tricks to
Help Name Your Business
By, Noble Newman

2. Idea formulated? Check!
Product Made, Tested, and Ready to
Go? Check!
Company Setup is researched and all the
paperwork is ready to fill out? Check!
Question Number One: Company
Name…
Uh oh.
If you are like so many others, what
seems to be the simple task of naming
your business turns out to be far more
difficult than you originally thought.

3. 1
Get trusted friends to help.
Have resources available and
pitch them your product.
Then encourage them to
break into small group
discussions and bring ideas
back to the rest of the table.
If you only have a few close
friends, just have them give
you honest feedback for your
ideas and put whatever they
offer on your list. They will
appreciate it, and it might
spark something in you later!

4. 2
Thesaurus.com provides
synonyms for your
product’s purpose,
function, or description
that can help you create a
name that fits your
product.

5. 3
Take a walk.
Exercise gets the
blood moving and
the walk will wake
your brain up!

6. 4
Listen to Music
(With the Lyrics in
front of you!)

7. 5
Take a Shower.
The best ideas
come from
them!

8. 6
Go somewhere new! When you are in
familiar surroundings, your mind goes on
“auto-drive” and half shuts-down. Your
working mind shuts out the places you
already know and becomes lazy,
complacent, and comfortable. This is the
opposite of what you want when you are
stuck. In a place you have never been
before, your brain needs to process new
items and possible dangers, and you have
the opportunity to look around and see
new things. It will help stimulate your
brain in creative ways.

9. 7
Examine the minutia. Look at things in
ways we have long since taken for
granted. Like a child, look at the details
up something up close and personal.
It’s like a child noticing the veins on a
single leaf, not just noticing a tree as
part of the landscape (the last time you
did this may have been quite a while
ago). Then, look at it from afar and how
it affects the world. Micro and Macro,
your 2 best friends.

10. 8
Shopify is a Business name
generator that can give you a
list of sites whose domain
(website) is not yet used. In
other words, if allows you to
find one that you can grab for
your business website! It can
also give you ideas about what
your name should be in the
first place!

11. 9
Talk to people about your idea. Try to
explain what your product is in 45 seconds
or less. This will help get you focus on what
you do in a simplistic, concise way and get
to the nitty gritty of what you want your
product to do. Then, Listen to their
response. Even if it is a short “that’s good”
means you are on to something. Next,
prompt them with a couple of questions
(only a couple) like, “How do you think my
product will provide a service to the world?
or In your own words, what do you think
my product/company will do?” This will
help focus main purpose of your company
from which you can elicit a good name.

12. 10
Find other products like
yours in the market and
notice what names they
chose. Which ones do you
like and how can you fit
into the market with
yours without sounding
too similar?

13. Some things to remember:
• Short and Simple is the way to go. However, we are limited by our language
and by those names already claimed by others.
• Working your own name into the company’s name helps differentiate your
company from others within your field. Unfortunately, it may limit how you
can pass your business along to someone else or if you choose to expand.
This also holds true when naming your company with your local city or
town’s name. For example, Walter’s Widgets is nice, except when you try
to sell your company to a girl named Sally. Detroit Main Street Café is a
great name to help people find you, but what if you want to open a new
store in a neighboring town on First Avenue?
• Think about who or what groups are you trying to serve. They will want to
know you are there for them by your trusted name.

14. Also…
• Remember, “Too many cooks spoil the broth.” Get only a trusted few
involved in choosing the final name. It’s your company and arguments may
ensue if you get too many involved.
• Inspiration can hit you in multiple ways so keep an eye out for it!
• Increase your level of creativity by taking yourself outside your comfort
zone and try new things!
• Help engage your abstract thought process by purposefully distracting
yourself from the humdrum around you. If you are an analytical thinker, try
doing some artistic or creative project. This will help you by engaging the
right side of your brain. Are you naturally a creative thinker? Then, organize
your time and life and try a literal approach to some task. This will help
focus your mind in a new way that will allow you to get over your creative
block.

15. Further Reading
• For Further reading, Entrepreneur.com has written 2 articles that are
excellent reads when exploring this topic.
• How to name a Business (staff written)
• 8 Mistakes to Avoid When Naming Your Business by Phil Davis
• And don’t forget to check out the Trademark office site Here. They
have a list of Basic Facts from their site that is a good resource if you
have extra time.

16. Created By,
Noble Newman
First Published on noblenewman.net, where you can find other articles
to explore as well.