14. Twilight, based from the first novel in a four part saga by Stephenie Meyer, has been one of the fastest ticket selling films in history, earning over 7 million from midnight showings on its release alone, being closely outranked by Star Wars episode III, The Dark Knight and Harry Potter and the Half Blood Prince. A fantasy romance, Twilight tells the story of Bella Swan who after moving to the small town of Forks, Washington to live with her father meets Edward Cullen and their love for each other instantly follows. Only problem is, is that Edward happens to be a vampire. Although reluctant at first, Edward soon realises his need to be together with Bella is to strong, and Bella is just as enchanted by their bond. The film follows the beginning of Bella and Edwards’s relationship and as Edward must protect Bella from enemy vampires and himself.
15. These are the international release dates for Twilight, this is an excellent example of not only a movies launching worldwide but of the planning and organisation of when the film is shown in the different nations. Notice how the US and UK are the main intended audiences as it is a US film and they are used as a basis of the film release, the other nations release are planned after. International Release Dates Belgium: January 1, 2009 Czech Republic: November 27, 2008 Finland: January 9, 2009 Philippines: November 21, 2008 Singapore: December 18, 2008 South Korea: November 21, 2008 Spain: December 5, 2008 Sweden: November 21, 2008 Switzerland (in French): January 22, 2009 Switzerland (in Italian): January 22, 2009 Switzerland (in German): January 22, 2009 Taiwan: December 12, 2008 Thailand: November 21, 2008 Release’s
16. This is an example of one of the trailers used at various screenings prior to the premier. TWILIGHT See how this is arranged purposefully for screenings, it states main slogans that have been used for the advertising campaign ‘when you live forever, what do you live for?’, it shows short clips of key scenes and cuts to create hints of the story without spoiling any of the plot. Trailer
17. Events Examples of events Screening Event This example of a screening event, it has the stars of the film presenting the show and gives us a good reference of a red carpet glamorous event 2008 Comic con in San Diego The July comic con In San Diego scheduled the attendance of director Catherine Hardwicke, cast members Kristen Stewart, Robert Pattinson, Cam Gigandet, Rachelle LaFevre, Edi Gathegi, Taylor Lautner and novel writer and Stephenie Meyer. This event involved panel discussions with the above, autograph signings and screenings of clips and trailers. This planned screening is essential for publicity and attracting attention of fans for the release of the film.
18. Test Screening Test screenings are a method used to help predict what the audience's reaction will be after the film's actual release. A wide range of people are invited to watch the movie, and afterwards are given cards so that they can answer some questions of specific inquiries directly related to the film, such as whether it was exciting or thought provoking. From this the produces and funders of the film will decide whether to release the film or perhaps go make to filming, or dropping it all together.
19. Premiere Premiere footage This Hollywood premiere of Twilight was a carefully planned and organised event. With stars from all aspects of Hollywood invited this red carpet event has journalists and critics waiting to review the long awaited film.