Personal Branding: What? Where? Why? How?
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2012 has been called "the year of personal branding." This presentation covers several aspects of personal branding, from style to resume to online positioning. Enjoy, and unlock your own personal brand.
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Personal Branding: What? Where? Why? How?
- 1. Personal Branding James McCrae | nobrandlikehome.com | 01.26.2012
- 2. WARNING:This presentation includes the following*: Vanilla Ice A guy with a mustache Shameless Twitter plugs (follow me @jamesmccrae) No nudity *Proceed with caution
- 4. “Brand” = Emotional attributes of a company = Friendly technology The value of brand? = The pursuit of excellence Product (99¢) = Adventure and exploration = Reliability Brand ($2.50)
- 5. Here Branding requires focus. You can’t be everywhere at once. This That There
- 6. Fun Of Montreal Outkast Beyonce The Killers Traditional The Beatles Innovative The Strokes Animal Collective Wilco U2 Elliot Smith Serious Radiohead
- 7. Companies have brands. Musicians and artists have brands. Celebrities have brands. You have a brand too.
- 8. Personal branding = • Deciding who you are and what you stand for • Focusing on your strengths and being OK with your weaknesses • Asking yourself “What is the ONE THING I want people to remember about me?”
- 11. 1) Online The easiest place to build your personal brand in online. Why? • It’s immediate • It’s cheap • It’s open (go ahead and experiment) • It’s new (You can start fresh - no peer pressure or expectations)
- 12. 1) Online Jake Sasseville (cityofsass.com) Colin Wright (exilelifestyle.com) uses his website to promote his runs a website about business, various TV projects. As of 2011 minimalism and world travel. he is using the internet as an Every four months he lets his experiment in book publishing. readers vote on which new country he moves to. He only owns 50 things.
- 13. 1) Online ? Who used YouTube to become world famous?
- 14. 1) Online Musical genius Justin Bieber
- 15. 2) Social Media • Develop a style. • Follow the right people. • Use it for fun, informal networking. • Don’t just talk. Don’t just listen. Participate. • Sometimes, it’s OK to be stupid. (After all, it’s only social media) PRO TIP: It’s easier to meet people online. There’s no barrier between people. Use online introductions to build real-life relationships.
- 16. 2) Social Media • Develop a style. • Follow the right people. • Use it for fun, informal networking. • Don’t just talk. Don’t just listen. Participate. • Sometimes, it’s OK to be stupid. (After all, it’s only social media) PRO TIP: It’s easier to meet people online. There’s no barrier between people. Use online introductions to build real-life relationships.
- 17. 3) Resume Matthew Epstein launched this website to get Google’s attention. There’s no excuse for having a boring resume
- 18. 4) Style These guys have used style to get noticed and stay remembered Nick Wooster Scott Seekins Theophilus London
- 19. 5) Relationships You are who you hang out with. Kanye West started Kim Kardashian became associating with Kid Cudi to famous by association gain an underground pedigree
- 23. 7 BILLION PEOPLE (WHAT MAKES YOU DIFFERENT?)
- 24. According to ‘AOL jobs’... 70% of new jobs are filled by networking with people within your social circle. (if you’re not connected you’re neglected)
- 26. 1) Define who you are CHOOSE YOUR MOST IMPORTANT STRENGTHS Mary’s strengths: • People person • Organized “Mary” • Good researcher • Good writing skills
- 27. 1) Define who you are RANK YOUR STRENGTHS (And build off this foundation) Good researcher Good writing skills Organized People person
- 28. 2) Start a website Having a URL is becoming as important as having an address
- 29. 2) Start a website How to get started: Platform options: • Launch anything. Even a blog or brief bio. • Share the real you. (Resumes don’t tell the whole story) • Find your hook (this might have nothing to do with your job) • Develop online relationships. • Start small. Grow. • Don’t be “publish-shy”
- 31. Remember this guy? THE GOOD • First hip-hop single to reach #1 • Dated Madonna • American Music Award for “best new artist” • Over 40 million records sold
- 32. What do you remember most? THE BAD FAKE • Lied about his past • Stole the beat for “Ice Ice Baby” • Entire persona was a fabrication • Music industry puppet
- 33. Be Consistent Be Authentic But don’t get stuck
- 34. You’ve found your personal brand. Now what? Don’t just stand there. Pivot. Your skill set
- 35. “Pivoting” is planting one foot in your core skill set while exploring new directions. Side Experiment project Your skill set Learning Curiosity more
- 36. Suddenly your skill set looks like this... Your skill set
- 37. LET’S RECAP... = How you show the world who you are compared to everyone else. = Wherever works for you and your goals = To control your reputation and be noticed. = With authenticity and without fear.
- 38. Don’t forget to smile! The best brands are happy, friendly, and fun.
- 39. Thank You! Find me on Twitter @jamesmccrae