The foundation of a successful social media strategy is having something to say and more importantly having people respond, connect, and interact with your content. One of the most common comments I have heard from clients is I don’t know what to say / post. In this presentation you will learn a tips from a fellow business owner / social media enthusiast on how to: • Find great content to establish yourself as a leader / expert in your field of expertise. • Bringing that content to one location for review using an igoogle page and rss feeds. • Capitalizing on advanced twitter searches to search for relevant content, potential networking connections, clients and more. • Create a library for your content posts for bulk uploading / scheduling to make your social media strategy manageable.

1. Content Matters Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng

3. Forums Example Show links in all signatures www.nofussaccounting.com twitter handle: nofussacctng

5. Searching for Content Once you find a great blog or article, how do you save it to refer back to it or check on the site for new posts? Most currently use bookmarks or just simply search the internet again for the blog. This becomes time consuming and frustrating going all over The internet for each site. How about using the technology to bring the content to you? www.nofussaccounting.com twitter handle: nofussacctng

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11. Need to now edit your slim reader box www.nofussaccounting.com twitter handle: nofussacctng

12. Replace the title and RSS feed link with the blog or feed you wish to watch My Recommendation is Saving 5 posts at a time (not 9) www.nofussaccounting.com twitter handle: nofussacctng

14. Finding the Feeds “URL” Subscribe and then add to a reader (if not using igoogle) Copy this URL and past into your slim RSS reader box on your igoogle dash board www.nofussaccounting.com twitter handle: nofussacctng

15. Dashboard after adding 4 RSS Reader Boxes www.nofussaccounting.com twitter handle: nofussacctng

16. Converting to a Post Copy and paste the “url” into your social media manager I use Hootsuite to post to my twitter, facebook and linkedin accounts. Shorten the “url” and then complete your “post” or “tweet” send or schedule www.nofussaccounting.com twitter handle: nofussacctng

17. Creating Your Own Library of Posts Once you post is complete, Copy the post and save future content. TIP: If you don’t have time to copy the posts when you first are posting them, you can always review your “sent tweets” stream. www.nofussaccounting.com twitter handle: nofussacctng

19. Simple Solution : Excel I use an excel spreadsheet for saving my posts. You can use the tabs for different topics you wish to post about. This makes it easy to copy and past posts into your twitter manager very easy. Bonus I have created a “character count” to keep your posts with in the 140 twitter limit (or your own Retweet limit) www.nofussaccounting.com twitter handle: nofussacctng

20. Calculate the characters available if you wish to be retweeted (RT)!! For me my character count needs to be at 124 in order someone to be able to RT me with out editing. Always make it easy for people to Pass on your content. You can then save these posts and build a library of content to use. Use Excel tabs to separate topics. Link to Excel File www.nofussaccounting.com twitter handle: nofussacctng

21. Scheduling Posts Using Hootsuite Twitter Management www.nofussaccounting.com twitter handle: nofussacctng

22. Bulk Uploading Posts In Hootsuite this is only available if you subscribe to the Hootsuite Pro ($5.99 per month) www.nofussaccounting.com twitter handle: nofussacctng

23. Bulk Uploading Posts www.nofussaccounting.com twitter handle: nofussacctng

24. Advanced Twitter Search http://twitter.com/#!/search-advanced www.nofussaccounting.com twitter handle: nofussacctng

25. Advanced Twitter Search www.nofussaccounting.com twitter handle: nofussacctng

26. Advanced Twitter Search www.nofussaccounting.com twitter handle: nofussacctng

27. Advanced Twitter Search Twitter removed the rss feed link that was once a part of there advanced twitter search screen. You can get rss feeds for non-location based twitter searches by using www.topsy.com Location based search in more complex using Geocodes etc. – Email me and I will send you a link to the directions on how to accomplish this and then add it to your igoogle dash board. www.nofussaccounting.com twitter handle: nofussacctng

29. This power point is available online at slideshare.net Or you can download it from my website www.nofussaccounting.com Under my Resources Tab: Social Media Resources The excel spreadsheet is available for download there also FOLLOW ME ON TWITTER : NOFUSSACCTNG FACEBOOK: www.facebook.com/nofussaccounting www.nofussaccounting.com twitter handle: nofussacctng