Brave Social Media Training June_2015
•
0 recomendaciones•367 vistas
This document provides tips and best practices for using various social media platforms effectively. It discusses focusing social media activities around clear goals and understanding the target audience. Key platforms covered include Facebook, Twitter, Pinterest, Instagram, Google+, and tools for monitoring and measuring performance. For each platform, the summary highlights what type of content works best and tips for success, such as posting at optimal times, using images, and engaging with other users. The importance of testing different approaches and analyzing results is also emphasized.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (15)
Similar a Brave Social Media Training June_2015
Similar a Brave Social Media Training June_2015 (20)
Más de Noisy Little Monkey
Más de Noisy Little Monkey (20)
Último
Último (20)
Brave Social Media Training June_2015
- 1. @NoisyMonke y or event # @MrJonPayne
- 2. @NoisyMonke y or event # @MrJonPayne BRAVE SOCIAL MEDIA
- 3. Social Media @Tashsb I’VE MADE ALL THE MISTAKES* Creative D 2.5 years @ Noisy Little Monkey 5 Years working in a creative industry I like to overspend Better at picture dan da wrdz
- 4. EXPECTATIONS – KEEP IN MIND… • I don’t have all the answers • I’ll probably be wrong • You will probably be wrong. • Things that work for me may not work for you. • What worked last month may not work tomorrow. • Take everything with a pinch of salt – If it doesn’t work try something else. ©SoraZG
- 6. Social Media @Tashsb YOU WILL VIEW THESE SLIDES ONLINE WHILST GIVING US SOME FEEDBACK©Kristina D.C. Hoeppner
- 8. Social Media @Tashsb TODAY YOUR WEBSITE / CONTENT YOUR AUDIENCE FACEBOOK & TWITTER GOOGLE PLUS & TOOLS PINTEREST & INSTAGRAM ROI
- 9. Social Media @Tashsb ©Andi Sidwell
- 10. Social Media @TashsbSocial Media will bring brand awareness (probably back to your website) Don’t give them a bad user experience! TRAFFIC • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it • Else, where will people who follow you go? It needs to be: On www.<yoursite>/blog Updated regularly Give useful information Contain unique insights / perspective / news Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
- 11. Social Media @Tashsb ADD PT & MD Social Media @Tashsb Yoast Plugin
- 12. Social Media @Tashsb GET A RESPONSIVE SITE http://wordpress.org/ http://yoast.com/wordpress/seo/
- 13. KNOWLEDGE GRAPH Millward Brown 2014 PEOPLE USE PHONES FOR SOCIAL
- 14. Social Media @Tashsb © Christian Schnettelker WHO’S GOT A BLOG?
- 15. BUT WHY WRITE CONTENT? There are a number of reasons why you should but my top two are: • Google likes fresh content (your site will rank better) • A great way to engage with your audience and attract them to your website.
- 17. TIME TO GET WRITING! BUT WAIT!...
- 18. Social Media @Tashsb WHO ARE YOU DOING THIS FOR? ©Reuver
- 19. Social Media @Tashsb SOCIAL MEDIA STYLE GUIDE • Who are the audience? • What do the audience want? • What do they want from social media? • Who do they trust? • What do they read online? • What does that mean for my writing style? • Who is empowered to do this? Take ½ a day to do this. It’ll make you do a better job WHO ARE YOU DOING THIS FOR?
- 20. Social Media @Tashsb IT Director Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Straight forward language Reliable data Facts figures Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses Email. BBC apps Developer (agency based) Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Wants: Productivity Tools, management advice, Google Glass, to be entertained Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Uses r/tech, Facebook IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook © Wordlizen, Dekcuf, GuySie
- 21. Social Media @Tashsb USE PERSONAS TO CREATE PURPOSE • Give your content purpose – What do you want your audience to do or feel after reading your blog post? Do you want them to: • Share it, engage, converse, feel informed or enlightened? • What can you write about to help or inspire your audience? • Can you answer their queries? • What do they need to know about you?
- 22. USE PERSONAS TO THINK ABOUT TYPES OF CONTENT How-To Guides Step by step guides Top Lists Top ten Opinion Over Controversial Topics Provide perspective Data Interesting stats News What’s trending Interviews Meet the team Infographics Turn data into a visual format Product, Service, or Content Highlight what you do Reviews Provide opinion Pro/Con lists Help make people make decisions Video/Audio Content Bite size information Seasonal Content Valentines day, Pirates day, Christmas etc.
- 23. Social Media @Tashsb © Allen Skyy
- 25. Social Media @TashsbSocial Media @Tashsb
- 26. Social Media @Tashsb GET PLANNING - SCHEDULED FUN Hubspot Editorial Calendar Social Media @Tashsb
- 28. Social Media @Tashsb ©Andi Sidwell
- 29. Social Media @Tashsb OR IF YOU’VE ALREADY STARTED, IT’S TIME TO CHECK… ©Philon
- 30. WHY ARE YOU USING SOCIAL MEDIA? Goals will help you measure what’s working – You might have different goals for different channels WHAT ARE YOUR GOALS
- 31. Social Media @Tashsb WOT DUZ DAT MEAN FYR STYLEZ, BRUV? Who are you? Tone of voice? Izzit?
- 33. HOW WILL YOU HANDLE NEGATIVITY? Social Media @TashsbWho do they trust? Do you share a common enemy?
- 34. @NoisyMonke y or event # @MrJonPayne WHICH PLATFORMS?
- 36. Social Media @Tashsb SPREADS EASILY Double bubble = social helping search ranking
- 37. #ThinkLocal @MrJonPayne HOW MUCH CAN I DO MYSELF?
- 38. Social Media @Tashsb TOP TIER PLATFORMS I’d lean more towards Twitter. Good for outreach to influencers and customers in the B2B sector
- 39. Social Media @Tashsb SECONDARY PLATFORMS If you’re niche, hip, cool. Target Instagram or Vine. LinkedIn isn’t easy to scale
- 40. Social Media @Tashsb FACEBOOK © Coletivo Mambembe
- 41. Social Media @Tashsb FACEBOOK – WHAT’S CHANGED • September 2013 - Reduced the reach of brand pages • Old news will be pushed down – breaking news and live events & trending topics will surface more readily. https://blog.bufferapp.com/facebook-news-feed-algorithm © Coletivo Mambembe
- 42. Social Media @Tashsb FACEBOOK • Influenced by when people like, comment & share Story bumping - resurface stories that people did not scroll down far enough to see but are still getting lots of engagement. • From Jan 2015 - Facebook will begin monitoring and reducing the appearance of overly promotional posts • To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts. https://blog.bufferapp.com/facebook-news-feed-algorithm © Coletivo Mambembe
- 43. Social Media @Tashsb A perfect Facebook post: • is a link • is brief - 40 characters or fewer, if you can swing it • gets published at non-peak times • follows other posts on a regular schedule • timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 45. Social Media @Tashsb A perfect Facebook post: • is a link • is brief - 40 characters or fewer, if you can swing it • gets published at non-peak times • follows other posts on a regular schedule • timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 46. FIND OUT WHAT WORKS FOR YOU ANALYSE
- 48. INSIGHTS OVERVIEW Post Clicks Likes, Comments & Shares
- 49. NOT ALWAYS AS IT SEEMS @Tashsb Why goals and measuring is really important!
- 50. Social Media @Tashsb WHAT WORKS FOR US Social Media @TashsbWhat would you want to read?
- 51. Social Media @Tashsb CONSIDER ADVERTISING
- 52. Social Media @Tashsb HOW MUCH TO SPEND? How long’s a piece of string?
- 53. Social Media @Tashsb© Aaron Stidwell FACEBOOK CONCLUSION & TIPS • Choose your goals for Facebook • Test post styles, imagery and text • Look at insights • Set aside a budget for paid.
- 54. Social Media @Tashsb TWITTER © Eldh
- 55. Social Media @Tashsb© A.Pasquier
- 56. Social Media @TashsbSocial Media Training @Tashsb Followerwonk & JustUnfollo IS YOUR AUDIENCE ON TWITTER?
- 57. Social Media @Tashsb HOW TO SEARCH • Look at who your competitors are following? • Look at who is following your competitors? • Who is famous in your industry? • Who is local? • Who is a brand ambassador? • Who has similar interests?
- 58. Social Media @Tashsb USE LISTS • The timeline you wished you had • Journalists and bloggers • Influencers • Customer/ Clients • Competitors • By sector • Location based lists
- 59. Social Media @Tashsb Hoostsuite LISTEN & CONVERSE
- 60. Schedule your posts, keep pics big and maintain editorial sign off, use BufferApp @NoisyMonkey @Tashsb
- 62. Social Media @Tashsb • Tweets that include hashtags are 33% more likely to get retweeted than tweets without hashtags http://hashtagify.me
- 64. Social Media @Tashsb WHAT WORKS Using images, videos & gifs, sharing other peoples content and reaching out to people.
- 65. Social Media @TashsbTag, pin and create a gallery tweet
- 66. Social Media @Tashsb Impressions Summary TWITTER ANALYTICS
- 68. Social Media @Tashsb • Clear CTA ‘Click Here’ • Use Urgency ‘Right Now’ • Use Pictures & resize your images • Comment don’t just RT • Tweet often and regularly • Share your message more than once • Be patient TWITTER CONCLUNSION & TIPS
- 71. Social Media @Tashsb© BellaFaye Garden
- 72. Social Media @Tashsb According to Piqora: 70% of the clicks happen within first 2 days
- 73. Social Media @Tashsb WHAT WORKS Curalate Infographic
- 74. Social Media @Tashsb Curalate Infographic
- 75. Social Media @Tashsb Curalate Infographic
- 79. Social Media @Tashsb SECRET BOARDS
- 81. Social Media @Tashsb WHAT WORKS • Pin more often, and space out your pins • Apply for Rich Pins for your website or blog • Create the right-sized images (2:3 or 1:3.5, with a minimum width of 600 pixels.) • Write better descriptions – keyword-rich, detailed • Use correct capitalisation and punctuation • No hashtags • No promotional information (“10% off” or “Two for $9.99!”) • No salesy calls to action (“Buy now!”) • No references to Pinterest functionality (“Click here to pin!”). • Use multiple images within a pin • Create Pins with text in them https://blog.bufferapp.com/pinterest-marketing-tips https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en-01.pdf
- 82. Social Media @Tashsb • Use attractive & engaging images • Write optimised descriptions for your pins • Think about trends • A mix of your pins and others • Use secret boards to inspire • Tell your story • Pin at the right time for your audience PINTEREST TIPS © Aaron Stidwell
- 83. Social Media @Tashsb INSTAGRAM © Wiertz Sébastien
- 84. Social Media @Tashsb © Soundman 1024
- 86. Social Media @Tashsb WHAT WORKS Building a community
- 87. Social Media @Tashsb BEHIND THE SCENES
- 93. Social Media @Tashsb • Use relevant # • Converse • Be involved in your community • Tell your story • Think about trends INSTAGRAM TIPS © Aaron Stidwell
- 94. Social Media @Tashsb GOOGLE PLUS
- 97. Social Media @Tashsb Local Page vs. Brand Page
- 98. #DownloadBath @MrJonPayne SMASHING IT ON THE GOOGLE+ 100,000 + views from Google / Google maps
- 99. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps
- 100. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps http://www.noisylittlemonkey.com/?s=google+plus
- 101. Social Media @Tashsb
- 102. Social Media @Tashsb DIFFICULT TO SCALE
- 103. Social Media @Tashsb IT’S ABOUT PEOPLE CONNECTING WITH PEOPLE • Make sure your team have optimised profiles - Good profile images - Links to your website - Use key terms you want to be found for • Connect - Be genuine - Give them a reason to trust you
- 105. Social Media @Tashsb
- 106. Social Media @Tashsb © Aaron Stidwell TOP TIPS • Ask for what you want – Pls RT, Share with your friends • Include a call to action – join our mailing list, come along to our event, BOOK NOW! • Create urgency – “enter our competition today to win a free family ticket” • Converse with people – “thanks for attending”, “what do you think about..” • Cross pollenate
- 107. Social Media @Tashsb © Aaron Stidwell TOP TIPS • Think about timing • You might want to budget for paid advertising • Know your audience and what they want • Create content that is tailored to your audience • Decide what success looks like on each channel • Be patient – Social is not a one night stand • It’s also not for selling, it’s telling a story – your story • Get visual – people love photos! http://www.noisylittlemonkey.com/free-images/
- 108. TOOLS – TO MAKE IT EASIER © Josep Ma. Rose
- 109. Social Media @Tashsb • http://www.picmonkey.com/ & https://www.canva.com/ http://www.noisylittlemonkey.com/blog/free-images/ http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
- 111. Social Media @Tashsb MONITOR . MEASURE . IMPROVE Hootsuite | Bufferapp | Professor Traffic https://www.pinterest.com/guykawasaki/?utm_source=sigofweek&utm_medium=link&utm_campaign=email
- 112. Social Media @TashsbCampaigns in Analytics
- 113. Social Media @Tashsb © Bhaskar Peddhapati