Google is releasing their Mobile Algorithm Update on April 21, 2015. Learn 3 things you should know and 4 things you need to do to ensure your website is not affected!

1. Google’s Mobile Algorithm Update
Image Credit: Everything-PR.com
Adam Proehl
Partner
NordicClick Interactive

2. About Me
Adam Proehl • In Digital Marketing since 1998
• Specialize in complex & multi-channel sales
• Principle at NordicClick Interactive – a Digital
Marketing Agency based in Minneapolis
• Instructor at the Online Marketing Institute,
Instant E-Learning, & University of San
Francisco
• Hopeless MN Sports Fan

3. April 21, 2015

4. A.K.A.
• MobileGeddon
• MoblePocalypse

5. A few of my favorites…
Image Credit: Rob O’Shea
Image Credit: Netle.com
Image Credit: TokaSEO.com

6. What this means
..as far as we know
Zineb Ait from Google
3 Things to Know
&
4 Things to Do

7. 3 Things to Know
1. Mobile Traffic Only - Desktop Searches are NOT affected

8. 3 Things to Know
2. Page by Page “Pass/Fail” – Not the Entire Site
OK
NOT
OK

9. 3 Things to Know
3. Greater visibility of app content:
Image Credit: Moz
• When deemed relevant
• Device centric

10. 3 Things to Know
So…..does this
mean I should
absolutely have
an app?
NO

11. 3 Things to Know
An App?
Only if it’s actually useful
Useful: Not:

12. So…what
should you
do?
4 Things 

13. 4 Things to Do
1. Stay Calm – This shouldn’t be a surprise
We’ve been
previously
warned
From a year ago

14. 4 Things to Do
NordicClick Client
Network Sampling
Changes in behavior:

15. 4 Things to Do
Pope Benedict XVI
Pope Francis
Image Credit: NBC News
Changes in behavior:

16. 4 Things to Do
2. Which Pages Matter?
Consult Webmaster Tools
GOOD!

17. 4 Things to Do
2. Which Pages Matter?
Consult Webmaster Tools
NOT GOOD!

18. 4 Things to Do
2a. Which Pages Matter?
Check Mobile Landing Pages in Web Analytics

19. 4 Things to Do
3. Find out What’s Wrong (if anything)
https://www.google.com/webmasters/tools/mobile-friendly/

20. 4 Things to Do
3. Find out What’s Wrong (if anything)
YAY!

21. 4 Things to Do
3. Find out What’s Wrong (if anything)
RUH ROH!

22. 4 Things to Do
4. Fix the Issues
• Flash
• CSS
• Layout
• Text Size
• Speed
a) Prioritize your top pages to fix
b) Available Help Guide
c) Get to it Common Issues:
https://developers.google.com/webmasters/mobile-sites
Link

23. Bonus Thoughts

24. A Few Bonus Thoughts:
1) Prioritize: Think about the user first – what are top 3
things a mobile user wants from you?
Retail Example:
• Hours / Location
• Product /Service Availability
• Phone Number

25. A Few Bonus Thoughts:
2) User Interaction Points
How & When:
• Search
• Email
• Social Interaction
• On Location
• Etc.

26. A Few Bonus Thoughts:
3) You can’t possibly fit EVERYTHING on a small screen
……….. so DON’T try
Image Credit: Sitepoint.com

27. Resources
Google Webmasters Blog:
http://googlewebmastercentral.blogspot.com/
Webmaster Tools:
https://www.google.com/webmasters/tools/home?
Google Mobile Site Testing Tool:
https://www.google.com/webmasters/tools/mobile-friendly/
Detailed Blog Post:
http://nordi.cc/1IQAvXb