This document outlines the steps involved in Phase 2 of digital product creation, which focuses on creating a passion product and sales funnel. It involves 5 steps: 1) Creating a passion product like an eBook, 2) Designing a sales page and funnel, 3) Creating components of the sales funnel like upsells, 4) Implementing a Double Profit Formula in the backend, and 5) Using a Backend Multiplier. The goal is to complete the frontend portion involving the passion product and sales funnel by Week 9, and the backend aspects like the Double Profit Formula and Multiplier by Week 13.

1. MMB3013: Technopreneurship
& eCommerce
Week 6 - 8:
Phase 2 (Digital Product Creation)

2. Digital Product Business Model:
Sphere of Profit

3. Digital Product Business Model:
Sphere of Profit
• Phase 1 – Affiliate Marketing
• Traffic Visitor
• Opt-in Page
• Autoresponder + Broadcasting
• Phase 2 – Digital Product Creation
• Passion Product (Front End)
• Sales Funnel
• Cart Monetization (Back end) - Double Profit Formula + Backend Multiplier

4. Phase 2 – Digital Product Creation

5. Phase 2 – Digital Product Creation
• Passion Product (Front End)
• Sales Funnel
• Cart Monetization (Back end) - Double Profit Formula + Backend
Multiplier

7. Passion Product (Front End)
• Before you even start, you need to go through the 5 Steps Niche
Checklist to identify your best niches:
1. Digital Information Friendly
2. Identify competition [clickbanks|udemy|klikjer|jvzoo|warriorforum]
3. Size of an audience [FB Audience Insight]
4. Popularity in search [Google Keyword Tool | Google Trends | SEMRush]
5. Long term potential

8. Passion Product (Front End)
• Start with a ‘Hook Title’ – of your eBook that makes prospect wanted
to know more about your eBook
• It has an achievable target, use number to quantify, hot topics

9. Passion Product (Front End)
• When writing your eBook Outline, divide it into 4 Tasks

10. Passion Product (Front End)
• Outline

11. Passion Product (Front End)

12. Passion Product (Front End)
• Follow the proper eBook format that I have gave you
• Once you have finished writing your eBook, save it in .doc and .pdf
format
• Upload your file to DropBox and get the download link and save it

13. Sales Funnel
• Sales Page (Minisite) Design and development –
• System
• Structure & Copywriting
• Creating components of Sales Funnel

14. Sales Funnel - Sales Page Systems Design (FE)
• Minisite – We are going to use Vidpages.co or WP Profit Builder
• Optin page – To capture leads
• Payment System – Use PayPal or Bank-In
• eBook Design cover – Use onlineecovercreator.com
• Sales Video – Embedded YouTube video,
• Talking Head – Personal Video Recording (use mobile phone)
• Running Text – Reading Out Powerpoint Text (use 22Q format)
• Doodle/Sketch – Animated Video (use Easy Sketch Pro )
• Facebook FanPage on your Passion Product (eBook)
• All Minisites for the BackEnd (BE) Sales Funnel

16. 3 Type of Sales Video
Talking Head Running Text Doodle / Sketch

17. Sales Funnel - Structure & Copywriting Design
• Header – Short, Eye Catching & Hook Title
• Sales Video – 5-10 minutes Sales Video of your Minisite Copywriting
• Place Buy Button under Sales Video
• Problems – Discussed on issue facing your prospect
• Who Am I – Establish authority – Tell prospect who you are and why you
are an expert in this field
• Solutions – Introducing your eBook Solutions
• eBook Cover design – Place Buy Button under eBook Cover
• How your eBook solve the problem
• Briefly describe the Modules covered
• Testimony – At least 3 person testimonies to be included
• Conclusion – Recap of what you have said, P.S. | P.P.S.

18. Sales Funnel - Creating components of Sales Funnel

19. Creating Components of Sales Funnel
Passion product (Actual eBook) – Front End (FE)
• Price depends on topic niche and content
• Range between: RM17 – RM47
• Pages must be between 80-120 pages
Advance Training – Back End (UpSell)
• Create between 10 – 15 videos
• Duration between 15min. – 1hour
• Price between: RM97 – RM 197
• Use Screencast-O-Matic software
Webinar Coaching – Back End (UpSell)
• Create 1 live webinar
• Duration between: 1hour
• Price between: RM97 – RM 197
• Use FB Live or Google Hangout
High Ticket Sale (Backend Multiplier)
• Create 1 to 1 – Personal Coach OR
• Group Events
• Price between: Above RM497
• Exclusive Event
DOUBLE PROFIT FORMULA (DPF)

20. Cart Monetization (Back end) - Double Profit
Formula (DPF)

21. Cart Monetization (Back end) - Double Profit
Formula (DPF)

22. Cart Monetization (Back end) - Backend Multiplier

23. Cart Monetization (Back End) - Backend Multiplier

24. Phase 2 – Digital Product Creation

25. Your Job …
• Complete Phase 2 – From Passion Product (eBook) up to building
Sales Funnel – Due Date on Week 9 (30%)
• The other half of Phase 2 – Back End Double Profit Formula (DPF) &
Backend Multiplier – Due Date on Week 13 (30%)