#70: If It's Not Your Video, Don't Upload it to Facebook
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Emma, Official Sponsor of the UnPodcast
On this episode of the podcast, we talked about a class act by Jack Daniels, Scott's underwear, and a
touching Star Wars story.
We also discussed how the Facebook algorithm works and why some users (most notably Tyrese
Gibson) are involved in a practice known as freebooting, that involves uploading someone else's
videos, with the hopes that the posts will go viral.
Other topics include:
[00:02:13.23] What we hope Emma doesn't believe in
[00:02:44.11] A Star Wars feel good story
[00:05:21.01] What all men want
[00:07:05.21] How company culture makes a difference
[00:08:00.27] The topic of the day Tyrese Gibson, the freebooting poster child
[00:09:03.07] Facebook's goal in life
[00:09:18.13] Facebook's ranking algorithm
[00:10:20.05] Three data points on Facebook videos and the differences between reach, views and
plays
[00:11:28.25] The difference between cost per impression and cost per click
[00:12:43.12] The problem that has developed as a result of Facebook's ranking algorithm
[00:14:19.05] Curation vs. ripping off content
[00:16:27.08] As if stealing content isn't bad enough in and of itself

[00:19:26.12] How to change people's perception of you forever
[00:20:22.08] What content is and is not about
[00:22:50.05] The goal of content on Facebook
[00:24:06.14] The most shared thing Scott has ever said
[00:25:58.28] What made Scott angry
[00:27:37.13] Don't do this (it's a cop out!)
[00:28:28.27] Why you have to defend a trademark
[00:29:37:08] A classy response from Jack Daniels
And so much more. . .
Items mentioned in this episode
Lucasfilm Responds to 7-Year-Old's Request to Let Jedi Marry
Gifts from Lucasfilm to a
7-year-old boy
Please don't share Tyrese Gibson's Facebook posts
Jack Daniels Wrote What Has To Be The Nicest Cease-And-Desist Order Of All Time

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound
http://feedproxy.google.com/~r/unmarketing/~3/u9nY6-ik518/