6. The poorest neighbourhoods contain
3 times the number of fast food
outlets than richer neighbourhoods
While the fresh produce is twice as
expensive
7. 80 % of family purchasing decisions
are made by women
Source: Innovating with People – The Business
of Inclusive Design, Norwegian Design Council
8. But … 83 % of the creative industry
are men
Source: Innovating with People – The Business of Inclusive Design
Norwegian Design Council
9. The typical professional is digitally
interrupted every three minutes
Source: International Communication Association
10. Only 13% of the American public
believes that technology products are
easy to use
Source: Philips Index (2004)
11. 13 % of the world’s population is
aged 60 or over
The estimated growth is 3% every
year ahead
Source: United Nations report: The World
at Six Billion