Academic Social Networks, author branding, research branding, researcher branding, writer branding, social network branding

1. ‫ﺑﺮﻧﺪﺳﺎزي‬‫ﺑﺮﻧﺪﺳﺎزي‬‫و‬ ‫ﭘﮋوﻫﺸﮕﺮان‬ ،‫ﻧﻮﯾﺴﻨﺪﮔﺎن‬‫و‬ ‫ﭘﮋوﻫﺸﮕﺮان‬ ،‫ﻧﻮﯾﺴﻨﺪﮔﺎن‬
‫در‬ ‫اﺳﺘﺎدان‬‫در‬ ‫اﺳﺘﺎدان‬‫ﺷﺒﮑﻪ‬‫ﺷﺒﮑﻪ‬‫ﻋﻠﻤﯽ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎي‬‫ﻋﻠﻤﯽ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎي‬
‫ﻧﻮروزي‬ ‫ﻋﻠﯿﺮﺿﺎ‬
‫ﻓﺮاﻧﺴﻪ‬ ‫از‬ ‫ارﺗﺒﺎﻃﺎت‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻮم‬ ‫دﮐﺘﺮاي‬-‫ﮐﺎﻧﺎدا‬
‫ﺗﻬﺮان‬ ‫داﻧﺸﮕﺎه‬ ‫ﻋﻠﻤﯽ‬ ‫ﻫﯿﺌﺖ‬ ‫ﻋﻀﻮ‬
‫ﺷﻨﺎﺳﯽ‬ ‫وب‬ ‫ﻣﺠﻠﻪ‬ ‫ﺳﺮدﺑﯿﺮ‬ ‫و‬ ‫ﻣﺠﻼت‬ ‫داور‬ ،‫ﭘﮋوﻫﺸﮕﺮ‬ ،‫ﻧﻮﯾﺴﻨﺪه‬
anoruzi@gmail.com

2. ‫در‬ ‫ﭘﮋوﻫﺸﮕﺮان‬ ‫و‬ ‫ﻧﻮﯾﺴﻨﺪﮔﺎن‬ ‫ﺑﺮﻧﺪﺳﺎزي‬‫در‬ ‫ﭘﮋوﻫﺸﮕﺮان‬ ‫و‬ ‫ﻧﻮﯾﺴﻨﺪﮔﺎن‬ ‫ﺑﺮﻧﺪﺳﺎزي‬
‫ﺷﺒﮑﻪ‬‫ﺷﺒﮑﻪ‬‫ﻋﻠﻤﯽ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎي‬‫ﻋﻠﻤﯽ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎي‬
08/03/2017 2

3. ‫ﻧﻤﺎﯾﻪ‬ ،‫وب‬ ‫ﻧﻘﺶ‬‫ﺷﺒﮑﻪ‬ ‫و‬ ‫ﻫﺎ‬‫در‬ ‫ﻋﻠﻤﯽ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎي‬
‫آﻣﻮزﺷﯽ‬ ‫و‬ ‫ﭘﮋوﻫﺸﯽ‬ ،‫اﺳﺘﻨﺎدي‬ ‫ﺗﺄﺛﯿﺮ‬ ‫ﺿﺮﯾﺐ‬‫ﻋﻠﻤﯽ‬ ‫آﺛﺎر‬
•‫ﻫﺮﭼﻪ‬‫ﯾﮏ‬‫ﻣﻘﺎﻟﻪ‬‫ﻋﻠﻤﯽ‬‫دﺳﺘﺮس‬‫ﭘﺬﯾﺮﺗﺮ‬)Accessibility(‫و‬‫ﻣﺸﺎﻫﺪه‬‫ﭘﺬﯾﺮﺗﺮ‬
)Visibility(،‫ﺑﺎﺷﺪ‬»‫ﺗﺄﺛﯿﺮ‬‫ﭘﮋوﻫﺸﯽ‬«)Research impact(‫آن‬‫ﺑﺮ‬‫ﺳﺎﯾﺮ‬‫آﺛﺎر‬،‫ﻋﻠﻤﯽ‬
‫ﭘﮋوﻫﺸﯽ‬‫و‬‫آﻣﻮزﺷﯽ‬‫ﺑﯿﺶ‬‫ﺗﺮ‬‫ﻣﯽ‬‫ﺷﻮد‬.‫زﯾﺮا‬‫ﭘﮋوﻫﺶ‬‫ﻫﺎ‬‫ﺑﺎ‬‫ﻫﺪف‬‫دﺳﺘﺮس‬‫ﭘﺬﯾﺮي‬‫و‬
‫اﺳﺘﻔﺎده‬‫از‬‫ﻧﺘﺎﯾﺞ‬‫و‬»‫ﺗﺄﺛﯿﺮ‬‫آﻣﻮزﺷﯽ‬«)Educational impact(‫آن‬‫ﻫﺎ‬‫اﻧﺠﺎم‬
‫ﻣﯽ‬‫ﺷﻮﻧﺪ‬.
•‫ﻫﺮﭼﻪ‬»‫ﺗﺄﺛﯿﺮ‬‫ﭘﮋوﻫﺸﯽ‬«)Research impact(‫ﯾﮏ‬‫ﻣﻘﺎﻟﻪ‬‫ﻋﻠﻤﯽ‬‫ﺑﯿﺸﺘﺮ‬،‫ﺷﻮد‬»‫ﺗﺄﺛﯿﺮ‬
‫اﺳﺘﻨﺎدي‬«)Citation impact(‫آن‬‫ﻣﻘﺎﻟﻪ‬‫ﺑﯿﺸﺘﺮ‬‫ﻣﯽ‬‫ﺷﻮد‬‫و‬‫ﺑﻪ‬‫ﺗﺒﻊ‬،‫آن‬‫ﺿﺮﯾﺐ‬
‫ﺗﺄﺛﯿﺮ‬)Impact Factor: IF(‫ﻣﺠﻠﻪ‬‫اي‬‫ﮐﻪ‬‫در‬‫آن‬‫ﭼﺎپ‬‫ﺷﺪه‬‫اﺳﺖ‬‫ﺑﺎﻻﺗﺮ‬‫ﻣﯽ‬‫رود‬.
•‫ﭼﺮﺧﻪ‬‫ﺗﻮﻟﯿﺪ‬‫و‬‫اﺷﺎﻋﻪ‬‫اﻃﻼﻋﺎت‬‫ﻋﻠﻤﯽ‬
•‫ﻫﺮﭼﻪ‬‫ﯾﮏ‬‫ﻣﻘﺎﻟﻪ‬‫ﻋﻠﻤﯽ‬‫دﺳﺘﺮس‬‫ﭘﺬﯾﺮﺗﺮ‬)Accessibility(‫و‬‫ﻣﺸﺎﻫﺪه‬‫ﭘﺬﯾﺮﺗﺮ‬
)Visibility(،‫ﺑﺎﺷﺪ‬»‫ﺗﺄﺛﯿﺮ‬‫ﭘﮋوﻫﺸﯽ‬«)Research impact(‫آن‬‫ﺑﺮ‬‫ﺳﺎﯾﺮ‬‫آﺛﺎر‬،‫ﻋﻠﻤﯽ‬
‫ﭘﮋوﻫﺸﯽ‬‫و‬‫آﻣﻮزﺷﯽ‬‫ﺑﯿﺶ‬‫ﺗﺮ‬‫ﻣﯽ‬‫ﺷﻮد‬.‫زﯾﺮا‬‫ﭘﮋوﻫﺶ‬‫ﻫﺎ‬‫ﺑﺎ‬‫ﻫﺪف‬‫دﺳﺘﺮس‬‫ﭘﺬﯾﺮي‬‫و‬
‫اﺳﺘﻔﺎده‬‫از‬‫ﻧﺘﺎﯾﺞ‬‫و‬»‫ﺗﺄﺛﯿﺮ‬‫آﻣﻮزﺷﯽ‬«)Educational impact(‫آن‬‫ﻫﺎ‬‫اﻧﺠﺎم‬
‫ﻣﯽ‬‫ﺷﻮﻧﺪ‬.
•‫ﻫﺮﭼﻪ‬»‫ﺗﺄﺛﯿﺮ‬‫ﭘﮋوﻫﺸﯽ‬«)Research impact(‫ﯾﮏ‬‫ﻣﻘﺎﻟﻪ‬‫ﻋﻠﻤﯽ‬‫ﺑﯿﺸﺘﺮ‬،‫ﺷﻮد‬»‫ﺗﺄﺛﯿﺮ‬
‫اﺳﺘﻨﺎدي‬«)Citation impact(‫آن‬‫ﻣﻘﺎﻟﻪ‬‫ﺑﯿﺸﺘﺮ‬‫ﻣﯽ‬‫ﺷﻮد‬‫و‬‫ﺑﻪ‬‫ﺗﺒﻊ‬،‫آن‬‫ﺿﺮﯾﺐ‬
‫ﺗﺄﺛﯿﺮ‬)Impact Factor: IF(‫ﻣﺠﻠﻪ‬‫اي‬‫ﮐﻪ‬‫در‬‫آن‬‫ﭼﺎپ‬‫ﺷﺪه‬‫اﺳﺖ‬‫ﺑﺎﻻﺗﺮ‬‫ﻣﯽ‬‫رود‬.
•‫ﭼﺮﺧﻪ‬‫ﺗﻮﻟﯿﺪ‬‫و‬‫اﺷﺎﻋﻪ‬‫اﻃﻼﻋﺎت‬‫ﻋﻠﻤﯽ‬
‫اﺷﺎﻋﻪ‬
‫اﻃﻼﻋﺎت‬
‫ﺗﻮﻟﯿﺪ‬
‫اﻃﻼﻋﺎت‬

4. Academic Social Networks
Academia.edu
ResearchGate
Linkedin
Mendeley
ImpactStory
ORCID
Google Scholar Citations
Academia.edu
ResearchGate
Linkedin
Mendeley
ImpactStory
ORCID
Google Scholar Citations
08/03/2017 4

5. 08/03/2017 5

6. 08/03/2017 6

7. 08/03/2017 7

8. Scopus ID (Elsevier)
www.scopus.com
“Many authors have similar names. The Scopus Author Identifier
distinguishes between these names by assigning each author in
Scopus a unique number and grouping together all of the documents
written by that author.”

9. ORCID is an acronym, short for Open
Researcher and Contributor ID.
http://ORCID.org

11. www.researcherid.com

12. http://eprints.rclis.org