13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
23. Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like).
25.
26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
28. Step 6: See who liked it and connect to them. How to Discover a Page
29. StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
Setting up – [Myspace] Being you or being the org or both Need to invest a bit up front Finding like minded friends brand Every community
Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
[Good Neighborhood] Wasn’t aiming for them But is it because that’s Danielle’s network?? Find like minded leaders already active in the community. Contact them and ask them for help or tips. contact them and get in their head
Use it for future campaigns You control how you’re perceived. Honing your profile to almost exaggerate Keep it in the back of your mind when you’re planning campaigns & putting stuff out there
Amount of work to maintain ebbs and flows Work to maintain ebbs and flows – you’re going to get what you put in Building effect – [Stumble 9K and 10K] Prioritize b/c you can’t do it all at once. So think about what vehicle would work best for your program [hot content – twitter, digg]
Setting up – [Myspace] Being you or being the org or both Need to invest a bit up front Finding like minded friends brand
Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction