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How to use social media in job search
- 1. How to use social media in job search Laurie Dillon-Schalk, owner & chief social strategist, Social Wisdom Social Wisdom is a Toronto based digital marketing agency helping firms use social media and the web wisely creating better relationships and business results. October 2009
- 4. At the moment, most people think of social networking when they think of social media Canada is the third highest nation for internet penetration (84.5%) (ref) Facebook – 7/10 Canadians have a profile! Twitter usage is estimated to be 14% but is growing exponentially. Overall, U.S. visits to social networking Web sites rose 62 percent from September 2008 to September 2009 (ref) E-marketer.com – sourced from comScore Media Metrix, June 2009
- 5. Social Networking refers to the sites that allow easy connection between people. Other people around the world Other co-workers around the world Other co-workers in your country Co-Workers Friends Aaron Kim, formerly IBM, Social Tagging and Folksonomy Summit June 14-15, 2006 Southbury, CT You Jim Mary Your manager Jim’s manager Susan John Helen Roberto Akira Chris Peter Frequent e-mails Infrequent e-mails Social Media
- 6. How do humans manage relationships? 150 Dr. Dunbar’s number 130 Average no. of facebook friends 7- 10 Direct, one way relationship 5 Reciprocal, 1:1 relationship Dr. Dunbar is British Anthropologist who studied group sizes. He states that the maximum size of a stable network of relationships for humans is 150 people. But most people have small personal networks. Social networking allows people to get closer to Dunbar’s number by making it easier to manage more casual relationships than ever before.
- 7. So.. How did we get here? Laurie’s history lesson…
- 13. And yet, not all those looking for a job are using social media to get one. http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009/Generational-Differences-in-Online-Activities.aspx?r=1 We’ve got a big problem Batman
- 22. The Linkedin dashboard [home page] main page real estate is reserved for updating you on the activities of your connections Legend Jobs – some exclusive Discussions by topic Privacy settings are here Tailor your profile here List of your contacts Linkedin Inbox Applications – my blog Updates on you and your connections Linkedin suggested connections Who’s viewing you Events your contacts are attending
- 23. Linkedin Dashboard Legend Groups & Associations My online bio (not the same as ‘title’) Answers to topics that I follow Featured jobs that I might be interested in Linkedin Applications (there are many. I’ve added my blog to my profile)
- 26. The Facebook “home page” or dashboard focuses on your friends new news wall Status update Company pages FB suggests friends Go here for privacy settings
Notas del editor
- Its not what you know, its who you know
- This survey is of 438 hiring managers – enough to be statistically relevant – however, survey invitations were done off a web 2.0 job recruiting software website. And so the responses are likely skewed towards social networking. Still – there is a message for job searchers.
- I’ve done a lot of branding work – corporate and product branding. So let’s visit some of the fundamental principles of branding. What is it? Who you are – sum of all interactions and experiences as PERCEIVED by others. Give future shop experience. Executive thought FS brand was about good deals on electronics. But that is not what public told us. They told us about bad customer service, high pressure sales tactics and loud messaging. The brand was what the customers perceived. This is important because when we talk about personal branding – you are leaving public record about yourself. If you say you are a team player and you rant on facebook fan pages – then you are presenting a different message. This is what we need to think about in personal branding.
- Start with rolodex. Pull out business card. I used to work here – then I went on maternity leave and was terminated while on leave. (amicably – it was the housing business). All my physical files are still at the company. I can’t take that with me. But my network is my own. And I maintain it on the web where I can access it from anywhere at anytime. Anybody that has a business card of mine is SOL. (out of luck) but if we are connected thru linkedin – then I update my records. Now take it a step further. I can exchange ideas, communicate, understand what is happening and ask questions. People can look at my profile.