SlideShare una empresa de Scribd logo
1 de 13
The  content  isn’t king.  Content  is just something to talk about   Conversation is  king . “ Cory Doctorow”
Búsqueda de información
Search engine marketing
Nula diferenciación
Social Networking
Prosumers  competencia agregada
El camino ideal
UVP   (Unique value proposition)
Sindicación de contenido
Convergencia multimedial
The markets are conversations “ Cluetrain manifesto”
catalytic jorge89 dullhunk eric noseli  leoncius solaluminacaptura birdfarm ashlie.flanagan  mrpaul jrorci
 

Más contenido relacionado

Destacado

Target Audience Analysis & Archetypes (Outdoor Technical Clothing)
Target Audience Analysis & Archetypes (Outdoor Technical Clothing)Target Audience Analysis & Archetypes (Outdoor Technical Clothing)
Target Audience Analysis & Archetypes (Outdoor Technical Clothing)
Marco Gervasio
 
The New World of Enterprise Architecture
The New World of Enterprise ArchitectureThe New World of Enterprise Architecture
The New World of Enterprise Architecture
Mike Walker
 
Texas Association of Enterprise Architects Feb. Meeting
Texas Association of Enterprise Architects Feb. MeetingTexas Association of Enterprise Architects Feb. Meeting
Texas Association of Enterprise Architects Feb. Meeting
Mike Walker
 
Loan Origination Reference Architecture Deep Dive
Loan Origination Reference Architecture Deep DiveLoan Origination Reference Architecture Deep Dive
Loan Origination Reference Architecture Deep Dive
Mike Walker
 

Destacado (11)

Target Audience Analysis & Archetypes (Outdoor Technical Clothing)
Target Audience Analysis & Archetypes (Outdoor Technical Clothing)Target Audience Analysis & Archetypes (Outdoor Technical Clothing)
Target Audience Analysis & Archetypes (Outdoor Technical Clothing)
 
Composite Applications Speaking Tour - Lap Around Office Business Architectures
Composite Applications Speaking Tour - Lap Around Office Business ArchitecturesComposite Applications Speaking Tour - Lap Around Office Business Architectures
Composite Applications Speaking Tour - Lap Around Office Business Architectures
 
Tapping Into Customer Emotions
Tapping Into Customer Emotions Tapping Into Customer Emotions
Tapping Into Customer Emotions
 
The New World of Enterprise Architecture
The New World of Enterprise ArchitectureThe New World of Enterprise Architecture
The New World of Enterprise Architecture
 
Texas Association of Enterprise Architects Feb. Meeting
Texas Association of Enterprise Architects Feb. MeetingTexas Association of Enterprise Architects Feb. Meeting
Texas Association of Enterprise Architects Feb. Meeting
 
Composite Applicaitons and OBA Architecture
Composite Applicaitons and OBA ArchitectureComposite Applicaitons and OBA Architecture
Composite Applicaitons and OBA Architecture
 
SOA in Financial Services
SOA in Financial ServicesSOA in Financial Services
SOA in Financial Services
 
EA Effectiveness: It’s not about how much you know but how you use it
EA Effectiveness: It’s not about how much you know but how you use it EA Effectiveness: It’s not about how much you know but how you use it
EA Effectiveness: It’s not about how much you know but how you use it
 
Loan Origination Reference Architecture Deep Dive
Loan Origination Reference Architecture Deep DiveLoan Origination Reference Architecture Deep Dive
Loan Origination Reference Architecture Deep Dive
 
Software Documents
Software DocumentsSoftware Documents
Software Documents
 
Google Developer Groups, Why We Choose Angular.js
Google Developer Groups, Why We Choose Angular.jsGoogle Developer Groups, Why We Choose Angular.js
Google Developer Groups, Why We Choose Angular.js
 

Más de Juan David Vargas Pulido

Más de Juan David Vargas Pulido (9)

Nuevas dinámicas en la investigación de mercados
Nuevas dinámicas en la investigación de mercadosNuevas dinámicas en la investigación de mercados
Nuevas dinámicas en la investigación de mercados
 
Metricas con sentido
Metricas con sentidoMetricas con sentido
Metricas con sentido
 
Big data detrás del buzzword
Big data detrás del buzzwordBig data detrás del buzzword
Big data detrás del buzzword
 
10 reflexiones acerca de turismo online
10 reflexiones acerca de turismo online10 reflexiones acerca de turismo online
10 reflexiones acerca de turismo online
 
Aplicaciones del Social Media Analytics
Aplicaciones del Social Media AnalyticsAplicaciones del Social Media Analytics
Aplicaciones del Social Media Analytics
 
Creando un estrategia web
Creando un estrategia webCreando un estrategia web
Creando un estrategia web
 
Codigos Bidimensionales
Codigos BidimensionalesCodigos Bidimensionales
Codigos Bidimensionales
 
El Enigma De Internet
El Enigma De InternetEl Enigma De Internet
El Enigma De Internet
 
Aprovechando los Buscadores
Aprovechando los BuscadoresAprovechando los Buscadores
Aprovechando los Buscadores
 

Último

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Último (20)

presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 

El contenido no es el rey