5 ways to further your mission through Social Media
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5 ways to further your mission through Social Media
- 1. 5 Ways to Further Your Mission through Social Media
- 2. NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
- 3. Road Map Social Media: a brief overview 5 Ways to further you mission through Social Media Q&A
- 4. Social Media: A brief overview
- 5. 2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
- 6. Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly Photo by KayVee.INC
- 7. There Are No Social Media Short-cuts Graphic by Debra Askanase
- 8. Re-Define Success It's about the Quality, not the Quantity Vs 100 fans who 10 fans who take aren't engaged action
- 9. 5 Ways to Further Your Mission through Social Media 1. Take your mission with you 2. Tell your story 3. Build relationships 4. Increase engagement 5. Get a routine
- 10. 1. Take your mission with you Offline goals should = Online goals
- 11. 2. Tell Your Story Day in the life
- 12. 2. Tell Your Story Show the impact of your organization’s work
- 13. 3. Build relationships Respond to positive & negative feedback Unhappy member of the community Rapid response from Woodland Park Zoo Happy member of the community
- 14. 3. Build relationships Respond to positive & negative feedback
- 15. 3. Build relationships Thank volunteers and donors
- 16. 4. Increase engagement Visuals win
- 17. 4. Increase engagement Faces and cats are particularly popular
- 18. 4. Increase engagement Ask questions
- 19. Get A Routine | Listen (RSS) 5 reasons your nonprofit should be using Google Reader
- 20. Get A Routine | Editorial Calendar
- 21. Get A Routine | Editorial Calendar Promote Event Follow-Up Content Calendar 101: Tips & Tricks
- 22. Get A Routine | Schedule • Multiple Platforms • Monitor key terms • Schedule Posts • Analytics
- 23. Questions?
- 24. Thank You Abby Nafziger AmeriCorps VISTA abbyn@npowernw.org | @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Notas del editor
- NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
- See “Big Picture”See how various channels relateBecome Proactive vs. ReactiveSystem you WILL use