Presentation on Internet trends seen on the DiGi network with the purpose of reminding marketeers of the power of mobile advertising. Presented at Google Think Mobile on 4 December 2014 in Kuala Lumpur

1. Praveen Rajan
Head of Products – Internet & Services
DiGi Telecommunications
Accelerating
the Mobile Wave

2. DiGi is part of Telenor Group, one of the largest telcos in the
world
Malaysia
Thailand
Bangladesh
Pakistan
India
Myanmar
Norway
Sweden
Denmark
Hungary
Serbia |
Montenegro
Bulgaria

3. Internet for All

4. Mobile is moving fast

5. Smartphones & data usage are trending up & we are seeing new
trends in consumer behavior
Source: DiGi Q3 2014 Financial Report

6. Applications Browsing
Communication Device Management
Entertainment
Increasing usage of smartphones in a day, with chat applications
showing “always on” behavior
49
15
72
11
54
202
mins/day
Out of 72 mins on Communications:
00:00
01:00
02:00
03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
CALLS SMS CHAT
51 mins on chat | 12 mins on voice | 9 mins on SMS

7. 6%
10%10%
18%20%
30%
35%
72%
81%
DiGi customers spend the most time on WhatsApp & WeChat

8. Google Mobile Services dominates the top 10 apps among DiGi
customers
WhatsApp
Messenger
Google
Play Store
Facebook Google
Search
WeChat
YouTube Gmail
Google
Maps
Facebook
Messenger
Instagram

9. Social networking is the top Internet activity amongst DiGi
customers
84%
76%
45%
32%
21%
3%
Social networkingWeb surfingMobile online bankingMobile shoppingCloud computing or
storage services
Have not done any of
the internet activities
listed above in the last
30 days

10. 50% play games with growing preference for casual games
49%50%
33%
22%
Game downloadsPlayed pre-installed gamesOnline game playingHave not done any of the
gaming activities listed above
in the last 30 days

11. 79
46
43
363738
2322
29
18
2422
1314
87
Digi (n=324)
Majority of consumption occurs at home

12. WiFi plays a big part in shaping consumption patterns – DiGi
users tend to consume heavier apps over WiFi
6%
47%
12%
36%
Proportion of Cellular
VS
WiFi Usage outside of home
4%
34%
9%
53%
Proportion of Cellular
VS
WiFi Usage At Home
2G 3G 4G Wifi / WiMax

13. Higher consumption patterns & strong urge to continue using the
Internet on mobile
Frequency of Running Over Quota
I never finish my monthly allocated quota for data
Less than once in 6 months
Once every 4-6 months
Once every 2-3 months
Once a month
Once every 2-3 weeks
Once a week
11%
14%
43%
5%
2% 1%
18%
Digi

14. Higher consumption patterns & strong urge to continue using the
Internet on mobile
Buy data top ups to continue
Use a lower band of cellular data
Continue to use cellular data the same way as before
Use less cellular data and more Wifi
Connect via Wifi and stop using cellular data altogether
Action Taken When Over
Quota50%
26%
20%
7%
24%
Digi

15. 40% of recent DiGi customers relied on blogs / Internet when
choosing their smartphone
37%
40%
15%
36%
30%
15%
9%
3%
2%
12%
Friends/colleagues/relatives
Reviews and blogs on the Internet
Manufacturer's site on the Internet
Advertisements
Phone salesperson
Phone displays in shops
Service provider's site on the Internet
Phone leaflets/brochures
Magazine or papers
Via an Event or roadshow

16. 24% of recent DiGi customers purchased their device Online
Industry Average DiGi
Physical Store
Online Store
85%
15%
76%
24%

17. Four elements materialize as part of our formula for success in
driving Mobile Internet penetration
Pricing
Devices
Partners
Network

22. Our greatest pride is
having you with us.
Thank you to all our customers, partners and Stakeholders
for making us winners. We dedicate both our Most Profitable
Company Award (Trading and Services Sector) and
Most Profitable Company Award (Overall) to you.
From all of us at DiGi.