SlideShare una empresa de Scribd logo

6 Ways Stations Can Use Callouts - Webinar

•
•
Eric Athas
Eric Athas

Slides for webinar on how to write and share effective social callouts to find sources, story ideas and more.

Noticias y política
1 de 27
Descargar para leer sin conexión
SERRI GRASLIE, EDITORIAL COACHING & DEVELOPMENT TEAM #NPRTRAINING 6 Ways Stations Can Use Social Callouts
Type questions in the chat box below. Join the conversation on Twitter with #nprtraining (we’re @nprtraining) A recording will be available afterward on ds.npr.org 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Comments? Questions?
We love our listeners and readers – and callouts are a great way to bring those folks into our reporting. You might use a callout to: 1.  Find a specific type of source 2.  Crowdsource images 3.  Find story ideas 4.  Gather personal stories and ideas 5.  Start a discussion 6.  Have fun 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Social Callout Basics
•  Hone the question & pick platforms •  Write the pitch •  Share it •  Review the responses, contact participants •  Write the story – think about how to maximize responses on air and online 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Callout Steps
How People Can Respond: •  Email •  Google Form •  Hashtag •  Voice memo/voicemail •  PIN (for subscribers) Places To Share The Callout: •  Facebook •  Twitter •  Instagram •  Tumblr •  Reddit •  LinkedIn •  Listservs •  Niche online communities •  ??? 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Approaches
CASE STUDIES
I’m trying to … find a specific type of source.
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find a specific type of source. For story on Missouri corn cob pipe factory St. Louis Public Radio via Reddit, email
I’m trying to … source images.
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … source images. #PSCommute KPCC, NPR & Morning Edition via Instagram
I’m trying to … find story ideas.
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find story ideas. Local Wonder KUOW via Google form, social
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find story ideas. via Reddit, email
I’m trying to … gather personal stories and ideas.
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … gather personal stories and ideas. “Bored & Brilliant” WNYC/New Tech City via Google form, Facebook, Twitter
I’m trying to … start a discussion.
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … start a discussion. “Tell KCUR” via Facebook, Twitter
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … start a discussion. ATC/ Science desk via Google form, Facebook, Twitter
I’m trying to … have fun.
6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … have fun. Rapper’s Delight St. Louis Public Radio via email, Facebook, Twitter
CALLOUT STEPS
•  Set it up with context •  Be specific about what you’re asking for •  Think about whether and how you would answer •  Provide examples •  What sort of demographic data do you want? 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Honing the question
•  Get creative •  Think small •  Ask for help 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Sharing it
•  If you have a lot of answers, recruit help •  Develop a flagging/categorizing system •  Reply to everyone who submitted, where possible 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Now that you have responses …
•  Don’t do the same thing in both places – chances are it won’t work •  Storify is a great tool for collecting responses across platforms 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Presenting it on air and online
•  Be prepared and don’t overpromise •  Be as “surgical” as possible •  Seed it beforehand •  Think about how someone will feel after they read your callout •  Be transparent •  Use an auto-reply •  Don’t be afraid to “flood the zone” and ask for help 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Advice
Questions after the webinar? email sgraslie@npr.org Join us next week (Wednesday @ 3 p.m. Eastern) for a Twitter chat on social callouts #nprtraining Follow the Editorial Coaching & Development team nprstorytelling.tumblr.com @nprtraining

Recomendados

Five Reasons Presentations Matter
Five Reasons Presentations MatterFive Reasons Presentations Matter
Five Reasons Presentations MatterJeanne Trojan
 
6 Reasons Your Audience Is Ignoring Your Presentation
6 Reasons Your Audience Is Ignoring Your Presentation6 Reasons Your Audience Is Ignoring Your Presentation
6 Reasons Your Audience Is Ignoring Your PresentationJeanne Trojan
 
Three reasons I'm not a Toastmaster
Three reasons I'm not a ToastmasterThree reasons I'm not a Toastmaster
Three reasons I'm not a ToastmasterJeanne Trojan
 
Be Human! Breathing Life Into Your Social Media
Be Human! Breathing Life Into Your Social MediaBe Human! Breathing Life Into Your Social Media
Be Human! Breathing Life Into Your Social MediaBrandon Echter
 
Product Evaluation
Product EvaluationProduct Evaluation
Product EvaluationVeltalGaming
 
From Computer to Community: How To Make Your Social Media More Human (by SciFri)
From Computer to Community: How To Make Your Social Media More Human (by SciFri)From Computer to Community: How To Make Your Social Media More Human (by SciFri)
From Computer to Community: How To Make Your Social Media More Human (by SciFri)Brandon Echter
 
4. proposal
4. proposal4. proposal
4. proposalCameron Bird
 
Using social media
Using social mediaUsing social media
Using social mediaJim Streisel
 

Recomendados

Five Reasons Presentations Matter
Five Reasons Presentations MatterFive Reasons Presentations Matter
Five Reasons Presentations MatterJeanne Trojan
 
6 Reasons Your Audience Is Ignoring Your Presentation
6 Reasons Your Audience Is Ignoring Your Presentation6 Reasons Your Audience Is Ignoring Your Presentation
6 Reasons Your Audience Is Ignoring Your PresentationJeanne Trojan
 
Three reasons I'm not a Toastmaster
Three reasons I'm not a ToastmasterThree reasons I'm not a Toastmaster
Three reasons I'm not a ToastmasterJeanne Trojan
 
Be Human! Breathing Life Into Your Social Media
Be Human! Breathing Life Into Your Social MediaBe Human! Breathing Life Into Your Social Media
Be Human! Breathing Life Into Your Social MediaBrandon Echter
 
Product Evaluation
Product EvaluationProduct Evaluation
Product EvaluationVeltalGaming
 
From Computer to Community: How To Make Your Social Media More Human (by SciFri)
From Computer to Community: How To Make Your Social Media More Human (by SciFri)From Computer to Community: How To Make Your Social Media More Human (by SciFri)
From Computer to Community: How To Make Your Social Media More Human (by SciFri)Brandon Echter
 
4. proposal
4. proposal4. proposal
4. proposalCameron Bird
 
Using social media
Using social mediaUsing social media
Using social mediaJim Streisel
 
Pinterest - Is your business ready?
Pinterest - Is your business ready?Pinterest - Is your business ready?
Pinterest - Is your business ready?removed_0a4e0fafd2aad264949588ecbb9ddff0
 
2. research(radio)
2. research(radio)2. research(radio)
2. research(radio)Josh Ruff
 
Failure to Launch
Failure to LaunchFailure to Launch
Failure to LaunchDustin Thostenson
 
How to research your novel with Devi Yesodharan
How to research your novel with Devi YesodharanHow to research your novel with Devi Yesodharan
How to research your novel with Devi YesodharanJuggernautBooks
 
7. evaluation 4
7. evaluation 47. evaluation 4
7. evaluation 4luke young
 
How did you attract
How did you attractHow did you attract
How did you attractreagan harding
 
The story cycle
The story cycleThe story cycle
The story cycleJim Streisel
 
4. proposal (interactive)
4. proposal (interactive)4. proposal (interactive)
4. proposal (interactive)ELLIPRINCE
 
Guardian masterclass edit
Guardian masterclass editGuardian masterclass edit
Guardian masterclass editSarkar Ripon
 
JOU 1000 April 16, 2020 CLASS
JOU 1000 April 16, 2020 CLASSJOU 1000 April 16, 2020 CLASS
JOU 1000 April 16, 2020 CLASSMichael Rizzo
 
Popularity presentation
Popularity presentationPopularity presentation
Popularity presentationeihcim
 
Ideas generation
Ideas generation Ideas generation
Ideas generation BlakeG14
 
4. proposal 4
4. proposal 44. proposal 4
4. proposal 4luke young
 
Imposter syndrome why am i setting up a business
Imposter syndrome why am i setting up a businessImposter syndrome why am i setting up a business
Imposter syndrome why am i setting up a businessMelanie Boylan
 
Evaluation 5th question
Evaluation 5th questionEvaluation 5th question
Evaluation 5th questionPeter_G94
 
Fvs336 week2
Fvs336 week2Fvs336 week2
Fvs336 week2Jeremy Sklar
 
4. proposal(2)
4. proposal(2)4. proposal(2)
4. proposal(2)caleb wilcox
 
2. research(4)
2. research(4)2. research(4)
2. research(4)Joshua Blakeley
 
Building A Community Through A Podcast
Building A Community Through A PodcastBuilding A Community Through A Podcast
Building A Community Through A PodcastChristopher Barrows
 
Game Design, October 8th, 2013
Game Design, October 8th, 2013Game Design, October 8th, 2013
Game Design, October 8th, 2013Miami University
 
Listening sessions
Listening sessionsListening sessions
Listening sessionsEric Athas
 
Events webinar
Events webinarEvents webinar
Events webinarEric Athas
 

Más contenido relacionado

La actualidad más candente

2. research(radio)
2. research(radio)2. research(radio)
2. research(radio)Josh Ruff
 
How to research your novel with Devi Yesodharan
How to research your novel with Devi YesodharanHow to research your novel with Devi Yesodharan
How to research your novel with Devi YesodharanJuggernautBooks
 
7. evaluation 4
7. evaluation 47. evaluation 4
7. evaluation 4luke young
 
4. proposal (interactive)
4. proposal (interactive)4. proposal (interactive)
4. proposal (interactive)ELLIPRINCE
 
Guardian masterclass edit
Guardian masterclass editGuardian masterclass edit
Guardian masterclass editSarkar Ripon
 
JOU 1000 April 16, 2020 CLASS
JOU 1000 April 16, 2020 CLASSJOU 1000 April 16, 2020 CLASS
JOU 1000 April 16, 2020 CLASSMichael Rizzo
 
Popularity presentation
Popularity presentationPopularity presentation
Popularity presentationeihcim
 
Ideas generation
Ideas generation Ideas generation
Ideas generation BlakeG14
 
Imposter syndrome why am i setting up a business
Imposter syndrome why am i setting up a businessImposter syndrome why am i setting up a business
Imposter syndrome why am i setting up a businessMelanie Boylan
 
Evaluation 5th question
Evaluation 5th questionEvaluation 5th question
Evaluation 5th questionPeter_G94
 
Building A Community Through A Podcast
Building A Community Through A PodcastBuilding A Community Through A Podcast
Building A Community Through A PodcastChristopher Barrows
 
Game Design, October 8th, 2013
Game Design, October 8th, 2013Game Design, October 8th, 2013
Game Design, October 8th, 2013Miami University
 

La actualidad más candente (20)

Pinterest - Is your business ready?
Pinterest - Is your business ready?Pinterest - Is your business ready?
Pinterest - Is your business ready?
 
2. research(radio)
2. research(radio)2. research(radio)
2. research(radio)
 
Failure to Launch
Failure to LaunchFailure to Launch
Failure to Launch
 
How to research your novel with Devi Yesodharan
How to research your novel with Devi YesodharanHow to research your novel with Devi Yesodharan
How to research your novel with Devi Yesodharan
 
7. evaluation 4
7. evaluation 47. evaluation 4
7. evaluation 4
 
How did you attract
How did you attractHow did you attract
How did you attract
 
The story cycle
The story cycleThe story cycle
The story cycle
 
4. proposal (interactive)
4. proposal (interactive)4. proposal (interactive)
4. proposal (interactive)
 
Guardian masterclass edit
Guardian masterclass editGuardian masterclass edit
Guardian masterclass edit
 
JOU 1000 April 16, 2020 CLASS
JOU 1000 April 16, 2020 CLASSJOU 1000 April 16, 2020 CLASS
JOU 1000 April 16, 2020 CLASS
 
Popularity presentation
Popularity presentationPopularity presentation
Popularity presentation
 
Ideas generation
Ideas generation Ideas generation
Ideas generation
 
4. proposal 4
4. proposal 44. proposal 4
4. proposal 4
 
Imposter syndrome why am i setting up a business
Imposter syndrome why am i setting up a businessImposter syndrome why am i setting up a business
Imposter syndrome why am i setting up a business
 
Evaluation 5th question
Evaluation 5th questionEvaluation 5th question
Evaluation 5th question
 
Fvs336 week2
Fvs336 week2Fvs336 week2
Fvs336 week2
 
4. proposal(2)
4. proposal(2)4. proposal(2)
4. proposal(2)
 
2. research(4)
2. research(4)2. research(4)
2. research(4)
 
Building A Community Through A Podcast
Building A Community Through A PodcastBuilding A Community Through A Podcast
Building A Community Through A Podcast
 
Game Design, October 8th, 2013
Game Design, October 8th, 2013Game Design, October 8th, 2013
Game Design, October 8th, 2013
 

Destacado

Listening sessions
Listening sessionsListening sessions
Listening sessionsEric Athas
 
Events webinar
Events webinarEvents webinar
Events webinarEric Athas
 
Think Audience First For Your Next Big Thing
Think Audience First For Your Next Big ThingThink Audience First For Your Next Big Thing
Think Audience First For Your Next Big ThingEric Athas
 
9 Types of Local Stories That Cause Engagement
9 Types of Local Stories That Cause Engagement9 Types of Local Stories That Cause Engagement
9 Types of Local Stories That Cause EngagementEric Athas
 
Making the Most of Your Station Facebook Page
Making the Most of Your Station Facebook PageMaking the Most of Your Station Facebook Page
Making the Most of Your Station Facebook PageEric Athas
 
What we learned at ONA 14
What we learned at ONA 14What we learned at ONA 14
What we learned at ONA 14Eric Athas
 
How to Identify Sources and Stories on Social Media
How to Identify Sources and Stories on Social MediaHow to Identify Sources and Stories on Social Media
How to Identify Sources and Stories on Social MediaEric Athas
 
NPR Knight Writing for the Web June 2013
NPR Knight Writing for the Web June 2013NPR Knight Writing for the Web June 2013
NPR Knight Writing for the Web June 2013Eric Athas
 
Reddit at member stations
Reddit at member stationsReddit at member stations
Reddit at member stationsEric Athas
 
How to Identify and Track Your Social Community
How to Identify and Track Your Social CommunityHow to Identify and Track Your Social Community
How to Identify and Track Your Social CommunityEric Athas
 
Visualizing Public Radio
Visualizing Public RadioVisualizing Public Radio
Visualizing Public RadioEric Athas
 
What We Can Learn From 'LobbyingMissouri.Org'
What We Can Learn From 'LobbyingMissouri.Org'What We Can Learn From 'LobbyingMissouri.Org'
What We Can Learn From 'LobbyingMissouri.Org'Eric Athas
 
How to grow an audience on social media from scratch, with NPR Code Switch's ...
How to grow an audience on social media from scratch, with NPR Code Switch's ...How to grow an audience on social media from scratch, with NPR Code Switch's ...
How to grow an audience on social media from scratch, with NPR Code Switch's ...Eric Athas
 
How to make serious stories shareable on social media
How to make serious stories shareable on social mediaHow to make serious stories shareable on social media
How to make serious stories shareable on social mediaEric Athas
 
Four Ways The Brian Lehrer Show Gives Their Shows Digital Love
Four Ways The Brian Lehrer Show Gives Their Shows Digital LoveFour Ways The Brian Lehrer Show Gives Their Shows Digital Love
Four Ways The Brian Lehrer Show Gives Their Shows Digital LoveEric Athas
 
Instagram callout best practices
Instagram callout best practicesInstagram callout best practices
Instagram callout best practicesEric Athas
 
The Elements of a Good Headline
The Elements of a Good HeadlineThe Elements of a Good Headline
The Elements of a Good HeadlineEric Athas
 
Make the Most of Your Facebook Page
Make the Most of Your Facebook PageMake the Most of Your Facebook Page
Make the Most of Your Facebook PageEric Athas
 

Destacado (18)

Listening sessions
Listening sessionsListening sessions
Listening sessions
 
Events webinar
Events webinarEvents webinar
Events webinar
 
Think Audience First For Your Next Big Thing
Think Audience First For Your Next Big ThingThink Audience First For Your Next Big Thing
Think Audience First For Your Next Big Thing
 
9 Types of Local Stories That Cause Engagement
9 Types of Local Stories That Cause Engagement9 Types of Local Stories That Cause Engagement
9 Types of Local Stories That Cause Engagement
 
Making the Most of Your Station Facebook Page
Making the Most of Your Station Facebook PageMaking the Most of Your Station Facebook Page
Making the Most of Your Station Facebook Page
 
What we learned at ONA 14
What we learned at ONA 14What we learned at ONA 14
What we learned at ONA 14
 
How to Identify Sources and Stories on Social Media
How to Identify Sources and Stories on Social MediaHow to Identify Sources and Stories on Social Media
How to Identify Sources and Stories on Social Media
 
NPR Knight Writing for the Web June 2013
NPR Knight Writing for the Web June 2013NPR Knight Writing for the Web June 2013
NPR Knight Writing for the Web June 2013
 
Reddit at member stations
Reddit at member stationsReddit at member stations
Reddit at member stations
 
How to Identify and Track Your Social Community
How to Identify and Track Your Social CommunityHow to Identify and Track Your Social Community
How to Identify and Track Your Social Community
 
Visualizing Public Radio
Visualizing Public RadioVisualizing Public Radio
Visualizing Public Radio
 
What We Can Learn From 'LobbyingMissouri.Org'
What We Can Learn From 'LobbyingMissouri.Org'What We Can Learn From 'LobbyingMissouri.Org'
What We Can Learn From 'LobbyingMissouri.Org'
 
How to grow an audience on social media from scratch, with NPR Code Switch's ...
How to grow an audience on social media from scratch, with NPR Code Switch's ...How to grow an audience on social media from scratch, with NPR Code Switch's ...
How to grow an audience on social media from scratch, with NPR Code Switch's ...
 
How to make serious stories shareable on social media
How to make serious stories shareable on social mediaHow to make serious stories shareable on social media
How to make serious stories shareable on social media
 
Four Ways The Brian Lehrer Show Gives Their Shows Digital Love
Four Ways The Brian Lehrer Show Gives Their Shows Digital LoveFour Ways The Brian Lehrer Show Gives Their Shows Digital Love
Four Ways The Brian Lehrer Show Gives Their Shows Digital Love
 
Instagram callout best practices
Instagram callout best practicesInstagram callout best practices
Instagram callout best practices
 
The Elements of a Good Headline
The Elements of a Good HeadlineThe Elements of a Good Headline
The Elements of a Good Headline
 
Make the Most of Your Facebook Page
Make the Most of Your Facebook PageMake the Most of Your Facebook Page
Make the Most of Your Facebook Page
 

Similar a 6 Ways Stations Can Use Callouts - Webinar

NEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master DeckNEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master DeckNEPA BlogCon
 
Lecture 11: Social media journalism
Lecture 11: Social media journalismLecture 11: Social media journalism
Lecture 11: Social media journalismJennifer Cox
 
Engagement Workshop Denver
Engagement Workshop DenverEngagement Workshop Denver
Engagement Workshop DenverSteve Buttry
 
Engaging Audiences with Social Media: Outreach Activities for Collections Care
Engaging Audiences with Social Media: Outreach Activities for Collections CareEngaging Audiences with Social Media: Outreach Activities for Collections Care
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
 
How to tell an engaging story - Iowa Nonprofit Summit 2013
How to tell an engaging story - Iowa Nonprofit Summit 2013How to tell an engaging story - Iowa Nonprofit Summit 2013
How to tell an engaging story - Iowa Nonprofit Summit 2013Christoph Trappe
 
How to Ask for What You Want
How to Ask for What You WantHow to Ask for What You Want
How to Ask for What You WantAngie Chang
 
Brooke McMillian- How To Build A Great Online Community
Brooke McMillian- How To Build A Great Online CommunityBrooke McMillian- How To Build A Great Online Community
Brooke McMillian- How To Build A Great Online CommunityChris Schultz
 
ACE Women's Network - How social media can advance your career
ACE Women's Network - How social media can advance your careerACE Women's Network - How social media can advance your career
ACE Women's Network - How social media can advance your careerJulie Wright
 
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix ThemLynn White
 
Digital Word of Mouth & Storytelling
Digital Word of Mouth & StorytellingDigital Word of Mouth & Storytelling
Digital Word of Mouth & StorytellingStephanie Heinatz
 
Practically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social MediaPractically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social MediaTim Miles
 
Lecture to 3rd year New Media students: University of Leeds
Lecture to 3rd year New Media students: University of LeedsLecture to 3rd year New Media students: University of Leeds
Lecture to 3rd year New Media students: University of LeedsAna Cecilia Santos
 
Social Media on a Shoestring Budget
Social Media on a Shoestring BudgetSocial Media on a Shoestring Budget
Social Media on a Shoestring BudgetCatherine Shteynberg
 
The Little Guide to Amazing Conversation
The Little Guide to Amazing ConversationThe Little Guide to Amazing Conversation
The Little Guide to Amazing ConversationVanessa Van Edwards
 
Danny Ashton - The Science Behind Sharable Content
Danny Ashton - The Science Behind Sharable Content Danny Ashton - The Science Behind Sharable Content
Danny Ashton - The Science Behind Sharable Content Sean Liddle
 
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18News Leaders Association's NewsTrain
 

Similar a 6 Ways Stations Can Use Callouts - Webinar (20)

NEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master DeckNEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master Deck
 
Lecture 11: Social media journalism
Lecture 11: Social media journalismLecture 11: Social media journalism
Lecture 11: Social media journalism
 
Engagement Workshop Denver
Engagement Workshop DenverEngagement Workshop Denver
Engagement Workshop Denver
 
Engaging Audiences with Social Media: Outreach Activities for Collections Care
Engaging Audiences with Social Media: Outreach Activities for Collections CareEngaging Audiences with Social Media: Outreach Activities for Collections Care
Engaging Audiences with Social Media: Outreach Activities for Collections Care
 
How to tell an engaging story - Iowa Nonprofit Summit 2013
How to tell an engaging story - Iowa Nonprofit Summit 2013How to tell an engaging story - Iowa Nonprofit Summit 2013
How to tell an engaging story - Iowa Nonprofit Summit 2013
 
02 asking questions
02 asking questions02 asking questions
02 asking questions
 
How to Ask for What You Want
How to Ask for What You WantHow to Ask for What You Want
How to Ask for What You Want
 
Brooke McMillian- How To Build A Great Online Community
Brooke McMillian- How To Build A Great Online CommunityBrooke McMillian- How To Build A Great Online Community
Brooke McMillian- How To Build A Great Online Community
 
ACE Women's Network - How social media can advance your career
ACE Women's Network - How social media can advance your careerACE Women's Network - How social media can advance your career
ACE Women's Network - How social media can advance your career
 
03 dllo davidlafontaine
03 dllo davidlafontaine03 dllo davidlafontaine
03 dllo davidlafontaine
 
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix Them
 
Digital Word of Mouth & Storytelling
Digital Word of Mouth & StorytellingDigital Word of Mouth & Storytelling
Digital Word of Mouth & Storytelling
 
Conversationin50 Minutes
Conversationin50 MinutesConversationin50 Minutes
Conversationin50 Minutes
 
Practically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social MediaPractically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social Media
 
Lecture to 3rd year New Media students: University of Leeds
Lecture to 3rd year New Media students: University of LeedsLecture to 3rd year New Media students: University of Leeds
Lecture to 3rd year New Media students: University of Leeds
 
Social Media on a Shoestring Budget
Social Media on a Shoestring BudgetSocial Media on a Shoestring Budget
Social Media on a Shoestring Budget
 
The Little Guide to Amazing Conversation
The Little Guide to Amazing ConversationThe Little Guide to Amazing Conversation
The Little Guide to Amazing Conversation
 
Danny Ashton - The Science Behind Sharable Content
Danny Ashton - The Science Behind Sharable Content Danny Ashton - The Science Behind Sharable Content
Danny Ashton - The Science Behind Sharable Content
 
3. site preparation
3. site preparation3. site preparation
3. site preparation
 
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
 

Más de Eric Athas

Phoneography, by KPCC's Grant Slater
Phoneography, by KPCC's Grant SlaterPhoneography, by KPCC's Grant Slater
Phoneography, by KPCC's Grant SlaterEric Athas
 
Instagram Lecture by KPCC's Grant Slater
Instagram Lecture by KPCC's Grant SlaterInstagram Lecture by KPCC's Grant Slater
Instagram Lecture by KPCC's Grant SlaterEric Athas
 
Finding the Story, Image or Video You Need With Aggregation
Finding the Story, Image or Video You Need With AggregationFinding the Story, Image or Video You Need With Aggregation
Finding the Story, Image or Video You Need With AggregationEric Athas
 
Writing for the web april 2013
Writing for the web april 2013Writing for the web april 2013
Writing for the web april 2013Eric Athas
 
The Elements of a Good Headline
The Elements of a Good HeadlineThe Elements of a Good Headline
The Elements of a Good HeadlineEric Athas
 
What Types of Local Stories Cause Engagement?
What Types of Local Stories Cause Engagement?What Types of Local Stories Cause Engagement?
What Types of Local Stories Cause Engagement?Eric Athas
 
Video webinar final (march 14 2013)
Video webinar final (march 14 2013)Video webinar final (march 14 2013)
Video webinar final (march 14 2013)Eric Athas
 
Best Practices for Marketing Your Station Final
Best Practices for Marketing Your Station Final Best Practices for Marketing Your Station Final
Best Practices for Marketing Your Station Final Eric Athas
 
How to Identify and Track Your Social Community
How to Identify and Track Your Social CommunityHow to Identify and Track Your Social Community
How to Identify and Track Your Social CommunityEric Athas
 
Using social media to promote your station final
Using social media to promote your station final Using social media to promote your station final
Using social media to promote your station final Eric Athas
 
Make the Most of Facebook
Make the Most of FacebookMake the Most of Facebook
Make the Most of FacebookEric Athas
 
Finding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating ContentFinding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating ContentEric Athas
 

Más de Eric Athas (12)

Phoneography, by KPCC's Grant Slater
Phoneography, by KPCC's Grant SlaterPhoneography, by KPCC's Grant Slater
Phoneography, by KPCC's Grant Slater
 
Instagram Lecture by KPCC's Grant Slater
Instagram Lecture by KPCC's Grant SlaterInstagram Lecture by KPCC's Grant Slater
Instagram Lecture by KPCC's Grant Slater
 
Finding the Story, Image or Video You Need With Aggregation
Finding the Story, Image or Video You Need With AggregationFinding the Story, Image or Video You Need With Aggregation
Finding the Story, Image or Video You Need With Aggregation
 
Writing for the web april 2013
Writing for the web april 2013Writing for the web april 2013
Writing for the web april 2013
 
The Elements of a Good Headline
The Elements of a Good HeadlineThe Elements of a Good Headline
The Elements of a Good Headline
 
What Types of Local Stories Cause Engagement?
What Types of Local Stories Cause Engagement?What Types of Local Stories Cause Engagement?
What Types of Local Stories Cause Engagement?
 
Video webinar final (march 14 2013)
Video webinar final (march 14 2013)Video webinar final (march 14 2013)
Video webinar final (march 14 2013)
 
Best Practices for Marketing Your Station Final
Best Practices for Marketing Your Station Final Best Practices for Marketing Your Station Final
Best Practices for Marketing Your Station Final
 
How to Identify and Track Your Social Community
How to Identify and Track Your Social CommunityHow to Identify and Track Your Social Community
How to Identify and Track Your Social Community
 
Using social media to promote your station final
Using social media to promote your station final Using social media to promote your station final
Using social media to promote your station final
 
Make the Most of Facebook
Make the Most of FacebookMake the Most of Facebook
Make the Most of Facebook
 
Finding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating ContentFinding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating Content
 

Último

IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest2
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerOmarCabrera39
 
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationReyMonsales
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoSABC News
 
Top 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfTop 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfauroraaudrey4826
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012ankitnayak356677
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdfGerald Furnkranz
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsnaxymaxyy
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeAbdulGhani778830
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.NaveedKhaskheli1
 
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep VictoryAP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victoryanjanibaddipudi1
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkbhavenpr
 

Último (13)

IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global News
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert Oppenheimer
 
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and information
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election Manifesto
 
Top 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfTop 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdf
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the rounds
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for Justice
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.
 
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep VictoryAP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpk
 

6 Ways Stations Can Use Callouts - Webinar

  • 1. SERRI GRASLIE, EDITORIAL COACHING & DEVELOPMENT TEAM #NPRTRAINING 6 Ways Stations Can Use Social Callouts
  • 2. Type questions in the chat box below. Join the conversation on Twitter with #nprtraining (we’re @nprtraining) A recording will be available afterward on ds.npr.org 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Comments? Questions?
  • 3. We love our listeners and readers – and callouts are a great way to bring those folks into our reporting. You might use a callout to: 1.  Find a specific type of source 2.  Crowdsource images 3.  Find story ideas 4.  Gather personal stories and ideas 5.  Start a discussion 6.  Have fun 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Social Callout Basics
  • 4. •  Hone the question & pick platforms •  Write the pitch •  Share it •  Review the responses, contact participants •  Write the story – think about how to maximize responses on air and online 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Callout Steps
  • 5. How People Can Respond: •  Email •  Google Form •  Hashtag •  Voice memo/voicemail •  PIN (for subscribers) Places To Share The Callout: •  Facebook •  Twitter •  Instagram •  Tumblr •  Reddit •  LinkedIn •  Listservs •  Niche online communities •  ??? 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Approaches
  • 7. I’m trying to … find a specific type of source.
  • 8. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find a specific type of source. For story on Missouri corn cob pipe factory St. Louis Public Radio via Reddit, email
  • 9. I’m trying to … source images.
  • 10. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … source images. #PSCommute KPCC, NPR & Morning Edition via Instagram
  • 11. I’m trying to … find story ideas.
  • 12. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find story ideas. Local Wonder KUOW via Google form, social
  • 13. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … find story ideas. via Reddit, email
  • 14. I’m trying to … gather personal stories and ideas.
  • 15. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … gather personal stories and ideas. “Bored & Brilliant” WNYC/New Tech City via Google form, Facebook, Twitter
  • 16. I’m trying to … start a discussion.
  • 17. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … start a discussion. “Tell KCUR” via Facebook, Twitter
  • 18. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … start a discussion. ATC/ Science desk via Google form, Facebook, Twitter
  • 19. I’m trying to … have fun.
  • 20. 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING I’m trying to … have fun. Rapper’s Delight St. Louis Public Radio via email, Facebook, Twitter
  • 22. •  Set it up with context •  Be specific about what you’re asking for •  Think about whether and how you would answer •  Provide examples •  What sort of demographic data do you want? 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Honing the question
  • 23. •  Get creative •  Think small •  Ask for help 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Sharing it
  • 24. •  If you have a lot of answers, recruit help •  Develop a flagging/categorizing system •  Reply to everyone who submitted, where possible 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Now that you have responses …
  • 25. •  Don’t do the same thing in both places – chances are it won’t work •  Storify is a great tool for collecting responses across platforms 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Presenting it on air and online
  • 26. •  Be prepared and don’t overpromise •  Be as “surgical” as possible •  Seed it beforehand •  Think about how someone will feel after they read your callout •  Be transparent •  Use an auto-reply •  Don’t be afraid to “flood the zone” and ask for help 6 WAYS TO USE SOCIAL CALLOUTS #NPRTRAINING Advice
  • 27. Questions after the webinar? email sgraslie@npr.org Join us next week (Wednesday @ 3 p.m. Eastern) for a Twitter chat on social callouts #nprtraining Follow the Editorial Coaching & Development team nprstorytelling.tumblr.com @nprtraining