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  Aggrega'on	
  
What	
  is	
  Aggrega'on?	
  	
  
    Aggrega(on	
  means	
  ac(ng	
  as	
  a	
  filter	
  for	
  your	
  audience	
  

    Aggrega(on	
  	
  Cura(on	
  




                                                                                       2	
  
Aggrega'on	
  
“I	
  love	
  aggrega(on.”	
  	
  




                                     5	
  
I	
  love	
  aggrega(on.	
  Aggrega(ng,	
  as	
  I	
  wrote,	
  is	
  what	
  	
  
editors	
  do.	
  It	
  is,	
  to	
  repeat	
  myself,	
  “plugging	
  one	
  	
  
another	
  into	
  the	
  bounty	
  of	
  the	
  informa(on	
  universe.”	
  

Readers	
  come	
  to	
  The	
  Times	
  not	
  just	
  for	
  our	
  original	
  
repor(ng,	
  but	
  for	
  our	
  best	
  judgment	
  of	
  what	
  else	
  is	
  	
  
worth	
  reading	
  or	
  watching	
  out	
  there,	
  and	
  for	
  the	
  	
  
comments	
  posted	
  by	
  all	
  of	
  you.	
  

     	
     	
     	
  -­‐Bill	
  Keller,	
  former	
  Execu1ve	
  Editor,	
  New	
  York	
  Times	
  
Linking	
  vs.	
  Aggrega'ng	
  
  Linking:	
  referencing	
  the	
  materials	
  
  Aggrega(ng:	
  quo(ng	
  or	
  summarizing	
  	
  




                                                        7	
  
When	
  should	
  I	
  aggregate?	
  
    Your	
  audience	
  is	
  interested	
  in	
  the	
  story	
  

  To	
  give	
  a	
  story	
  context	
  	
  
  Another	
  source	
  is	
  doing	
  an	
  excellent	
  job	
  repor(ng	
  the	
  
   story	
  
  You	
  don’t	
  have	
  a	
  reporter	
  on	
  the	
  scene	
  




                                                                                       8	
  
What	
  does	
  aggrega'on	
  look	
  like	
  for	
  us? 	
  	
  
  Source	
  is	
  named	
  
  Source	
  is	
  linked	
  to	
  
  Quoted	
  text	
  looks	
  different	
  (blocked	
  text,	
  colored,	
  italics)	
  
  Use	
  no	
  more	
  than	
  200	
  words,	
  if	
  relevant	
  –	
  more	
  likely	
  a	
  
   paragraph	
  or	
  a	
  sentence.	
  	
  
  Keep	
  the	
  text	
  together	
  (as	
  it	
  appeared	
  in	
  the	
  original	
  
   story)	
  




                                                                                                  9	
  
Aggregated	
  Links	
  




                          10	
  
Aggregated	
  Summaries	
  




                              11	
  
Aggregated	
  Summaries	
  




                              12	
  
Summary-­‐Style	
  Aggrega'on	
  (Poynter)	
  
    Put	
  the	
  spotlight	
  on	
  the	
  news	
  that’s	
  most	
  relevant	
  to	
  your	
  
     audience.	
  Pull	
  out	
  the	
  informa(on	
  that	
  your	
  audience	
  will	
  
     find	
  most	
  interes(ng	
  and	
  state	
  it	
  directly.	
  

    Use	
  your	
  own	
  knowledge	
  to	
  include	
  more	
  context	
  or	
  link	
  
     to	
  related	
  stories.	
  	
  

    Quote	
  or	
  summarize	
  only	
  what	
  is	
  necessary	
  to	
  describe	
  
     the	
  news.	
  This	
  helps	
  keep	
  you	
  within	
  the	
  bounds	
  of	
  fair	
  
     use	
  and	
  gives	
  readers	
  a	
  reason	
  to	
  visit	
  the	
  original	
  post.	
  	
  


                                                                                                        13	
  
1	
  story,	
  2	
  ways	
  




                               15	
  
NYT	
  v.	
  Forbes	
  




                          16	
  
PiIalls	
  




              17	
  
Ques'ons?	
  
    ksung@npr.org	
  




                         18	
  

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NPR DS Guide to Aggregation

  • 2. What  is  Aggrega'on?       Aggrega(on  means  ac(ng  as  a  filter  for  your  audience     Aggrega(on    Cura(on   2  
  • 3.
  • 4.
  • 5. Aggrega'on   “I  love  aggrega(on.”     5  
  • 6. I  love  aggrega(on.  Aggrega(ng,  as  I  wrote,  is  what     editors  do.  It  is,  to  repeat  myself,  “plugging  one     another  into  the  bounty  of  the  informa(on  universe.”   Readers  come  to  The  Times  not  just  for  our  original   repor(ng,  but  for  our  best  judgment  of  what  else  is     worth  reading  or  watching  out  there,  and  for  the     comments  posted  by  all  of  you.        -­‐Bill  Keller,  former  Execu1ve  Editor,  New  York  Times  
  • 7. Linking  vs.  Aggrega'ng     Linking:  referencing  the  materials     Aggrega(ng:  quo(ng  or  summarizing     7  
  • 8. When  should  I  aggregate?     Your  audience  is  interested  in  the  story     To  give  a  story  context       Another  source  is  doing  an  excellent  job  repor(ng  the   story     You  don’t  have  a  reporter  on  the  scene   8  
  • 9. What  does  aggrega'on  look  like  for  us?       Source  is  named     Source  is  linked  to     Quoted  text  looks  different  (blocked  text,  colored,  italics)     Use  no  more  than  200  words,  if  relevant  –  more  likely  a   paragraph  or  a  sentence.       Keep  the  text  together  (as  it  appeared  in  the  original   story)   9  
  • 13. Summary-­‐Style  Aggrega'on  (Poynter)     Put  the  spotlight  on  the  news  that’s  most  relevant  to  your   audience.  Pull  out  the  informa(on  that  your  audience  will   find  most  interes(ng  and  state  it  directly.     Use  your  own  knowledge  to  include  more  context  or  link   to  related  stories.       Quote  or  summarize  only  what  is  necessary  to  describe   the  news.  This  helps  keep  you  within  the  bounds  of  fair   use  and  gives  readers  a  reason  to  visit  the  original  post.     13  
  • 14.
  • 15. 1  story,  2  ways   15  
  • 16. NYT  v.  Forbes   16  
  • 17. PiIalls   17  
  • 18. Ques'ons?     ksung@npr.org   18