SlideShare una empresa de Scribd logo
1 de 30
Surya Nepal Private Limited-Cigarette
Presented by:
Bhoj Raj Kafle (153)
Prawesh Baral (157)
Pushpa Poudyal (159)
Rajan Nhemaphuki (160)
Rojan Shrestha (163)
Introduction
Background
• Surya Nepal Private Limited (SNPL) is an Indo-Nepal-UK joint venture, which
started operations in Nepal in 1986.
• Corporate vision “Enduring value for all stakeholders”
• Maintain the environmental policy, EHS policy and Quality policy to be
leading industries in Nepal.
Logo
• SNPL logo reflects the passion for quality and
excellence to create enduring value for all its
stake holders.
• The mountain stands for its deep roots in Nepal
and symbolic of our position as the nation’s
foremost professionally managed company.
• The rising sun stands for leadership as well as
our passion for excellence.
Surya Nepal
Pvt. Ltd.
Tobacco
Division
Garment
Division Agarbatti
Safety
Matches
Competitors
• Janakpur Cigaratte Factory: - Yak, Deurali, Gaida, Kasturi and Lahure
• Gorkha Lahari Pvt. Ltd. : - Nepal Gold Flake, Sahara filter, Bahar Special plain,
Bigul plain, Brown filter kings, Gorkha filter, Style filter, Winner filter and
Action kings.
Consumer
Segment
Geographical Demographic Psychographic Behavioral
Geographical Segmentation
 Urban Areas: - Surya Classic, Surya Luxury Kings, Surya Light and Shikhar
 Rural Areas: - Khukuri, Pilot, Bujili and Chautari
Demographic Segmentation
 Age: Teenage, mature adult and old age people.
 Gender: - All gender
 Generation: -
Bujili, Chautari and Pilot old generation
Shikhar youth above 20 and below 25.
 Social Class: -
Surya Classic and Surya Luxury Kings premium segment
Khukuri general segment
Bujili, Chautari and Pilot price sensitive segment
Psychographic Segmentation
 Personality: -
Shikhar light smokers
Khukuri legendary smokers.
 Psychographics: - Usually preferred during frustration and anxiety
Behavioral Segmentation
 Usage Rate:
Light smokers Surya Lights, Surya Luxury
Heavy smokers Khukuri, Pilot, Gudang Garam
 User Status:
Khukuri for regular users
Shikhar Menthol and Surya Polar ice for ex-users
Development of the Product
• Surya Nepal Pvt. Ltd. is a joint venture between BAT (British American
Tobacco), ITC Limited and Nepalese entrepreneurs.
• Established in 1987.
• Initial Product Naulo and Bijuli
• Later it is diversified into Surya, Shikhar, Khukuri and Chautari.
• Premium segment 95% of the total market share
High segment 82% to 85% of the total market share
Lower segment 60% of the total market share
• It has the largest and strongest distribution network coverage in amongst
all the FMCG companies in Nepal
Stars
Surya Luxury Kings
Surya Lights
Shikhar
Khukuri Filter
Question Marks
Shikhar Menthol
Shikhar Lights
Surya Classics
Cows
Pilot Filter
Bujili
Dogs
Chautari
Relative Market Share
MarketGrowthRate
High
High
Low
Low
Boston Consulting Group (BCG) Matrix of Surya Nepal Cigarette
PEST
• Political Factor:
– Tax
– Ban on Ad.
– Warning/Graphic warning.
– Ban on sales of cigarette to under 18 & to pregnant
woman.
Economic Factors
• Existing market rate and pricing policy.
• Propensities to spend on cigarettes.
• High import duties.
Social Factor
• Tradition of Hukka, Surpa and Chilimey.
• Smoking cigarette is treated bad habit.
• Smoking by woman is considered as untolerable.
• Hesitance to talk about it and consume it.
• Anti-smoking public awareness programme.
Technology
• Customer’s needs and preferences.
• Quality :Flavor, Filter, nicotin level.
• Machining time.
SWOT Analysis
Brand Loyalty
Price
Few competitors
Innovation
Distribution
Launch of new brands
New filter brands
Premium
Huge capital
Weaknesses
Opportunities
Monetary and Fiscal Policy
Competitors
WHO
Employee resistance
Threats
Strengths
External Factor
Internal Factor
Marketing Strategy
A. Customer Value Proposition
 Variety in flavor and content of nicotine level of different SNPL cigarette
product.
 Targeted different category of people with different products.
 Constantly pursue newer and better processes, products, services and
management practices
“We are always customer-focused and will always strive to surpass customer
expectations in terms of value, product quality and satisfaction.”
B. Positioning: -
• One of the pioneers in cigarette factory in Nepal.
• It has over 70% to 75% of the total market share of the
cigarette industry in Nepal in terms of value.
Surya Luxury Kings has been positioned on the platform
of “inspirational leadership”. Surya Lights was launched
in 2001 and is the largest lights brand in the country
today.
Surya is premium
Shikhar is positioned on “Safalta ko Life”.
Khukuri is positioned as “Sahashi ko ek matra chahana”.
• Surya Nepal used its brand made from Cigarettes
industry & made the company diversified into
globalization.
COCO CHANEL
In order to be irresplacable,one
must always be different .
Why to be different?
C. Differentiation: -
• Determined to find out the customer taste and requirements
• Since after lauching Surya luxury kings, Shikhar filter kings, Khukuri
and Chautari, it has adopted product development strategy and
launched product like Surya light, Shikhar light, Shikhar Menthol
and so on.
• The SNPL is still making an effort to launch new product for the
market place to surprise the consumer of cigarettes with new taste
of cigarette.
Marketing Mix
• Product
• Price
• Promotion
• Place
Product
A. Brand B. Sizes:
 According to Size of Packet: -
Small: - 10 cigarettes per packet
Large: - 20 cigarettes per packet
 According to Size of Filter: -
Regular Size: - Filter length = 69 mm
King Size: - Filter length = 84 mm
Price
S.No. Product Category Price for Large Size (Rs.)
1 Surya 24 Carat Kings 160
2 Surya 24 Carat Lights 160
3 Surya Luxury Kings 150
4 Surya Lights 150
5 Surya Polar Ice 150
6 Shikhar Filter Kings 110
7 Shikhar Lights 110
8 Shikhar Menthol 110
9 Shikhar Special Filter 80
10 Khukhuri Filter 65
11 Bijuli Filter 35
12 Pilot Filter 50
13 Chautari Filter 35
14 Bujuli Plain 25
15 Chautari Plain 25
Promotion
A. Public Relation
SNPL Asha: “Creating enduring value through community empowerment”
SNPL Khelparyatan: “Creating enduring value through sports and tourism”
SNPL Prakriti: “Creating enduring value through environment preservation”
SNPL Suswasthya: “Creating enduring value through community health”
Place
A. Distribution Channel:
• Comprises over 5,000 wholesalers, and over 85,000 retailers.
• Competency to provide timely delivery of the product through the
presence of the depots which makes the company efficient and effective
to deliver the product.
Thank You

Más contenido relacionado

La actualidad más candente

Porter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.Com
Porter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.ComPorter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.Com
Porter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.ComDr. Angshuman Ghosh
 
HUL Analysis
HUL AnalysisHUL Analysis
HUL Analysiscyborg31
 
castrol india limited innovative distribution channel
castrol india limited innovative distribution channelcastrol india limited innovative distribution channel
castrol india limited innovative distribution channelMohamed Nawfal Riyas
 
Country of Origin
Country of Origin Country of Origin
Country of Origin Maha H
 
Itc cigarette distribution channel
Itc   cigarette distribution channelItc   cigarette distribution channel
Itc cigarette distribution channelUvise P M
 
Marketing Management Presentation on Tapal tea
Marketing Management Presentation on Tapal teaMarketing Management Presentation on Tapal tea
Marketing Management Presentation on Tapal teaAsif Qureshi
 
Elephanthouse KIK cola marketing planing
Elephanthouse KIK cola marketing planingElephanthouse KIK cola marketing planing
Elephanthouse KIK cola marketing planingThushara Muthumala
 
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Tanuj Rathi
 
Gail(india) limited
Gail(india) limitedGail(india) limited
Gail(india) limitedabhigaur91
 
ITC Classmate Brand Extension
ITC Classmate Brand ExtensionITC Classmate Brand Extension
ITC Classmate Brand ExtensionSameer Mathur
 
Segmenting, Targeting and Positioning of the toothpaste industry
Segmenting, Targeting and Positioning of the toothpaste industrySegmenting, Targeting and Positioning of the toothpaste industry
Segmenting, Targeting and Positioning of the toothpaste industrySohinee Dabeedyal
 
Tata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningTata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningHimanshu Arora
 

La actualidad más candente (20)

Porter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.Com
Porter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.ComPorter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.Com
Porter’S Five Force Model Analysis For Indian Cigarette Industry @ tnmg4u.Com
 
PESTEL ON COCA COLA
PESTEL ON COCA COLAPESTEL ON COCA COLA
PESTEL ON COCA COLA
 
HUL Analysis
HUL AnalysisHUL Analysis
HUL Analysis
 
Energy drink
Energy drinkEnergy drink
Energy drink
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Tapal PPT
Tapal PPTTapal PPT
Tapal PPT
 
TAPAL Media Planning
TAPAL Media PlanningTAPAL Media Planning
TAPAL Media Planning
 
castrol india limited innovative distribution channel
castrol india limited innovative distribution channelcastrol india limited innovative distribution channel
castrol india limited innovative distribution channel
 
Coca cola company
Coca cola companyCoca cola company
Coca cola company
 
Country of Origin
Country of Origin Country of Origin
Country of Origin
 
Itc cigarette distribution channel
Itc   cigarette distribution channelItc   cigarette distribution channel
Itc cigarette distribution channel
 
Marketing Management Presentation on Tapal tea
Marketing Management Presentation on Tapal teaMarketing Management Presentation on Tapal tea
Marketing Management Presentation on Tapal tea
 
Elephanthouse KIK cola marketing planing
Elephanthouse KIK cola marketing planingElephanthouse KIK cola marketing planing
Elephanthouse KIK cola marketing planing
 
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.
 
Gail(india) limited
Gail(india) limitedGail(india) limited
Gail(india) limited
 
Report on-tapal
Report on-tapalReport on-tapal
Report on-tapal
 
ITC Classmate Brand Extension
ITC Classmate Brand ExtensionITC Classmate Brand Extension
ITC Classmate Brand Extension
 
Segmenting, Targeting and Positioning of the toothpaste industry
Segmenting, Targeting and Positioning of the toothpaste industrySegmenting, Targeting and Positioning of the toothpaste industry
Segmenting, Targeting and Positioning of the toothpaste industry
 
Tata Tea: Market Survey and Positioning
Tata Tea: Market Survey and PositioningTata Tea: Market Survey and Positioning
Tata Tea: Market Survey and Positioning
 
Product Mix of Cadbury
Product Mix of CadburyProduct Mix of Cadbury
Product Mix of Cadbury
 

Similar a Surya nepal

Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit pptMudasra Amjad
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit pptRashid Javed
 
Co op and rural markets
Co op and rural marketsCo op and rural markets
Co op and rural marketsRahul Dave
 
Rural Marketing- smart stove with strategies
Rural Marketing- smart stove with strategiesRural Marketing- smart stove with strategies
Rural Marketing- smart stove with strategiesTinaaz Wadia
 
marketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gelmarketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gelAnil Kumar
 
Body Shop Entering Tier 2 city( India)
Body Shop Entering Tier 2 city( India)Body Shop Entering Tier 2 city( India)
Body Shop Entering Tier 2 city( India)Alisha Datta
 
Marketing management
Marketing managementMarketing management
Marketing managementjyoti barik
 
Knorr rasakari product failure analysis
Knorr rasakari product failure analysis Knorr rasakari product failure analysis
Knorr rasakari product failure analysis Prasanna Liyanage
 
Presentation of tapal
Presentation of tapalPresentation of tapal
Presentation of tapalBano Shah
 
LPG Marketing in Competitive Environment in India
LPG Marketing in Competitive Environment in IndiaLPG Marketing in Competitive Environment in India
LPG Marketing in Competitive Environment in Indiaketaki misra
 
mayanknewproduct-150815074920-lva1-app6891.pdf
mayanknewproduct-150815074920-lva1-app6891.pdfmayanknewproduct-150815074920-lva1-app6891.pdf
mayanknewproduct-150815074920-lva1-app6891.pdfEston2
 
new product launch
 new product launch new product launch
new product launchMayank Patel
 
Silky routers Rural marketing casestudy on product strategy
Silky routers Rural marketing casestudy on product strategySilky routers Rural marketing casestudy on product strategy
Silky routers Rural marketing casestudy on product strategyDeepak Reghu
 

Similar a Surya nepal (20)

Lux branding strategies
Lux branding strategiesLux branding strategies
Lux branding strategies
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit ppt
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit ppt
 
Co op and rural markets
Co op and rural marketsCo op and rural markets
Co op and rural markets
 
Rural Marketing- smart stove with strategies
Rural Marketing- smart stove with strategiesRural Marketing- smart stove with strategies
Rural Marketing- smart stove with strategies
 
Indian saops and detergent industry( Nirma)
Indian saops and detergent industry( Nirma) Indian saops and detergent industry( Nirma)
Indian saops and detergent industry( Nirma)
 
HUL
HULHUL
HUL
 
marketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gelmarketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gel
 
marketing for energy drink
marketing for energy drinkmarketing for energy drink
marketing for energy drink
 
Company
CompanyCompany
Company
 
Body Shop Entering Tier 2 city( India)
Body Shop Entering Tier 2 city( India)Body Shop Entering Tier 2 city( India)
Body Shop Entering Tier 2 city( India)
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Knorr rasakari product failure analysis
Knorr rasakari product failure analysis Knorr rasakari product failure analysis
Knorr rasakari product failure analysis
 
Marketing plan Sunsilk
Marketing plan  SunsilkMarketing plan  Sunsilk
Marketing plan Sunsilk
 
Product Launch
Product LaunchProduct Launch
Product Launch
 
Presentation of tapal
Presentation of tapalPresentation of tapal
Presentation of tapal
 
LPG Marketing in Competitive Environment in India
LPG Marketing in Competitive Environment in IndiaLPG Marketing in Competitive Environment in India
LPG Marketing in Competitive Environment in India
 
mayanknewproduct-150815074920-lva1-app6891.pdf
mayanknewproduct-150815074920-lva1-app6891.pdfmayanknewproduct-150815074920-lva1-app6891.pdf
mayanknewproduct-150815074920-lva1-app6891.pdf
 
new product launch
 new product launch new product launch
new product launch
 
Silky routers Rural marketing casestudy on product strategy
Silky routers Rural marketing casestudy on product strategySilky routers Rural marketing casestudy on product strategy
Silky routers Rural marketing casestudy on product strategy
 

Último

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 

Último (20)

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 

Surya nepal

  • 1. Surya Nepal Private Limited-Cigarette Presented by: Bhoj Raj Kafle (153) Prawesh Baral (157) Pushpa Poudyal (159) Rajan Nhemaphuki (160) Rojan Shrestha (163)
  • 2. Introduction Background • Surya Nepal Private Limited (SNPL) is an Indo-Nepal-UK joint venture, which started operations in Nepal in 1986. • Corporate vision “Enduring value for all stakeholders” • Maintain the environmental policy, EHS policy and Quality policy to be leading industries in Nepal. Logo • SNPL logo reflects the passion for quality and excellence to create enduring value for all its stake holders. • The mountain stands for its deep roots in Nepal and symbolic of our position as the nation’s foremost professionally managed company. • The rising sun stands for leadership as well as our passion for excellence.
  • 4.
  • 5. Competitors • Janakpur Cigaratte Factory: - Yak, Deurali, Gaida, Kasturi and Lahure • Gorkha Lahari Pvt. Ltd. : - Nepal Gold Flake, Sahara filter, Bahar Special plain, Bigul plain, Brown filter kings, Gorkha filter, Style filter, Winner filter and Action kings.
  • 7. Geographical Segmentation  Urban Areas: - Surya Classic, Surya Luxury Kings, Surya Light and Shikhar  Rural Areas: - Khukuri, Pilot, Bujili and Chautari
  • 8. Demographic Segmentation  Age: Teenage, mature adult and old age people.  Gender: - All gender  Generation: - Bujili, Chautari and Pilot old generation Shikhar youth above 20 and below 25.  Social Class: - Surya Classic and Surya Luxury Kings premium segment Khukuri general segment Bujili, Chautari and Pilot price sensitive segment
  • 9. Psychographic Segmentation  Personality: - Shikhar light smokers Khukuri legendary smokers.  Psychographics: - Usually preferred during frustration and anxiety
  • 10. Behavioral Segmentation  Usage Rate: Light smokers Surya Lights, Surya Luxury Heavy smokers Khukuri, Pilot, Gudang Garam  User Status: Khukuri for regular users Shikhar Menthol and Surya Polar ice for ex-users
  • 11. Development of the Product • Surya Nepal Pvt. Ltd. is a joint venture between BAT (British American Tobacco), ITC Limited and Nepalese entrepreneurs. • Established in 1987. • Initial Product Naulo and Bijuli • Later it is diversified into Surya, Shikhar, Khukuri and Chautari. • Premium segment 95% of the total market share High segment 82% to 85% of the total market share Lower segment 60% of the total market share • It has the largest and strongest distribution network coverage in amongst all the FMCG companies in Nepal
  • 12. Stars Surya Luxury Kings Surya Lights Shikhar Khukuri Filter Question Marks Shikhar Menthol Shikhar Lights Surya Classics Cows Pilot Filter Bujili Dogs Chautari Relative Market Share MarketGrowthRate High High Low Low Boston Consulting Group (BCG) Matrix of Surya Nepal Cigarette
  • 13. PEST • Political Factor: – Tax – Ban on Ad. – Warning/Graphic warning. – Ban on sales of cigarette to under 18 & to pregnant woman.
  • 14. Economic Factors • Existing market rate and pricing policy. • Propensities to spend on cigarettes. • High import duties.
  • 15.
  • 16. Social Factor • Tradition of Hukka, Surpa and Chilimey. • Smoking cigarette is treated bad habit. • Smoking by woman is considered as untolerable. • Hesitance to talk about it and consume it. • Anti-smoking public awareness programme.
  • 17. Technology • Customer’s needs and preferences. • Quality :Flavor, Filter, nicotin level. • Machining time.
  • 18. SWOT Analysis Brand Loyalty Price Few competitors Innovation Distribution Launch of new brands New filter brands Premium Huge capital Weaknesses Opportunities Monetary and Fiscal Policy Competitors WHO Employee resistance Threats Strengths External Factor Internal Factor
  • 19. Marketing Strategy A. Customer Value Proposition  Variety in flavor and content of nicotine level of different SNPL cigarette product.  Targeted different category of people with different products.  Constantly pursue newer and better processes, products, services and management practices
  • 20. “We are always customer-focused and will always strive to surpass customer expectations in terms of value, product quality and satisfaction.”
  • 21. B. Positioning: - • One of the pioneers in cigarette factory in Nepal. • It has over 70% to 75% of the total market share of the cigarette industry in Nepal in terms of value. Surya Luxury Kings has been positioned on the platform of “inspirational leadership”. Surya Lights was launched in 2001 and is the largest lights brand in the country today. Surya is premium Shikhar is positioned on “Safalta ko Life”. Khukuri is positioned as “Sahashi ko ek matra chahana”. • Surya Nepal used its brand made from Cigarettes industry & made the company diversified into globalization.
  • 22. COCO CHANEL In order to be irresplacable,one must always be different . Why to be different?
  • 23. C. Differentiation: - • Determined to find out the customer taste and requirements • Since after lauching Surya luxury kings, Shikhar filter kings, Khukuri and Chautari, it has adopted product development strategy and launched product like Surya light, Shikhar light, Shikhar Menthol and so on. • The SNPL is still making an effort to launch new product for the market place to surprise the consumer of cigarettes with new taste of cigarette.
  • 24. Marketing Mix • Product • Price • Promotion • Place
  • 25. Product A. Brand B. Sizes:  According to Size of Packet: - Small: - 10 cigarettes per packet Large: - 20 cigarettes per packet  According to Size of Filter: - Regular Size: - Filter length = 69 mm King Size: - Filter length = 84 mm
  • 26. Price S.No. Product Category Price for Large Size (Rs.) 1 Surya 24 Carat Kings 160 2 Surya 24 Carat Lights 160 3 Surya Luxury Kings 150 4 Surya Lights 150 5 Surya Polar Ice 150 6 Shikhar Filter Kings 110 7 Shikhar Lights 110 8 Shikhar Menthol 110 9 Shikhar Special Filter 80 10 Khukhuri Filter 65 11 Bijuli Filter 35 12 Pilot Filter 50 13 Chautari Filter 35 14 Bujuli Plain 25 15 Chautari Plain 25
  • 27. Promotion A. Public Relation SNPL Asha: “Creating enduring value through community empowerment” SNPL Khelparyatan: “Creating enduring value through sports and tourism”
  • 28. SNPL Prakriti: “Creating enduring value through environment preservation” SNPL Suswasthya: “Creating enduring value through community health”
  • 29. Place A. Distribution Channel: • Comprises over 5,000 wholesalers, and over 85,000 retailers. • Competency to provide timely delivery of the product through the presence of the depots which makes the company efficient and effective to deliver the product.

Notas del editor

  1. Tobacco Division ko underma Cigarette and Leaf Tobacco. Garment Division ko underma John Player and Springwoods.
  2. fine ranging from Rs 100 to Rs 100,000 ( http://www.no-smoke.org/goingsmokefree.php?id=501)