*** Social Media Week - Miami***
Presentation:
Are you on Facebook but not LinkedIn? Perhaps you are on LinkedIn but haven’t really done much yet. Join us to learn how to use the broad reach of LinkedIn for creating a professional brand online, developing leads, creating connections and expanding your business. You will leave this workshop understanding how to get the most out of LinkedIn for your career and organization.
Bring your laptop computer for an interactive session to learn how to create a LinkedIn profile that will get noticed.
You will:
-Create a professional profile and headline to build authority on LinkedIn
-Become an industry thought leader and grow your connections
-Create a high impact summary about yourself and business with a call to action
- Navigate LinkedIn and adjust your settings for maximum visibility
-Take advantage of media links for a more visually appealing profile
- Get the endorsements you want and the recommendations your need
- Learn how to use LinkedIn Pulse to attract new leads and engage your existing network
- Discover how to view and analyze your LinkedIn metrics
- Use advance search strategies and best LinkedIn practices
3. 49,000+
3,500 +
4,000 +
4,000 +
- Dr. Nancy Richmond
“Building connections takes time and is
mandatory for getting ahead in your career”
#SMWMiami
@NancyRichmond
4. Goals Today!
Maximize LinkedIn
10 Steps to Creating a
Professional Brand
Your 10 Point Check List -
for a Savvy LinkedIn Profile
Advanced LinkedIn:
Analytics & Tips
#SMWMiami
@NancyRichmond
1
2
3
5.
6. Part 1.
10 Steps to Creating a Professional Brand
#SMWMiami
@NancyRichmond
8. Creating a Professional Brand
Do you know how
to communicate to
the world why it is
special to do
business with you?
#SMWMiami
@NancyRichmond
9. Defining Your Professional Brand
• What is your goal or mission?
• What are your strengths?
• What makes you unique?
• What do clients or colleagues
already think about you?
• What qualities do you want
them to associate with you?
#SMWMiami
@NancyRichmond
11. Poll: What makes you unique?
(This could be a trait, interest, skill or value)
#SMWMiami
@NancyRichmond
12.
13. Power of a Professional Brand
Rewarding partnerships
Greater credibility
Sharing of information
#SMWMiami
@NancyRichmond
Leadership opportunities
Higher perceived value
Recognition and prestige
14.
15. 1. Engage & Actively Seek Out Connections
“Just as sales people are moving
into the future, buyers are
already ahead of us.” -
@kokasexton
#SMWMiami
@NancyRichmond
16. 2. Every Connection Matters
#SMWMiami
@NancyRichmond
“Your LinkedIn profile should
be customer facing” –
Viveka von Rosen
@LinkedInExpert
36. 5. Summary
• Top 3 Things Strengths
If your favorite customer, boss or client were to describe you what would they
say?
• What makes your experience different or unique?
• Call to Action
Who is your customer or your target audience?
• Specialties: Keywords
Most Used Keyword in 2015 “Motivated”
Top Searched Skills 2015 “Data Mining” & “Statistical Analysis”
• Contact Info
43. “Social selling is finding
the right connections
and becoming a
magnet for different
prospects” -
@kokasexton
#SMWMiami
@NancyRichmond
44. Your 10 Point Check List for
10 Point Check List for a Savvy LinkedIn Profile
1. Settings
2. Professional Headline
3. Professional Photo
4. Customize LinkedIn Url & Websites
5. Summary
6. Sections & Experience
6. Sections/Experience
7. Skills & Endorsements
8. Recommendations
9. Groups
10. Active Research,
Updates & Connecting