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Role Importance and Talent Availability

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Role Importance and Talent Availability

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High-performing talent recruitment functions balance the tension between role importance and talent availability to create targeted and customized recruitment marketing programs.

High-performing talent recruitment functions balance the tension between role importance and talent availability to create targeted and customized recruitment marketing programs.

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Role Importance and Talent Availability

  1. 1. Role Importance and Talent Availability. Employer branding. Recruitment advertising. Internal communications.
  2. 2. Employer branding. Recruitment advertising. Internal communications. Strategic recruitment marketing is different than traditional recruitment marketing.
  3. 3. Employer branding. Recruitment advertising. Internal communications. Top-performing recruiting operations are balancing the tension between talent availability and role importance.
  4. 4. Employer branding. Recruitment advertising. Internal communications. Success in finding and hiring top talent depends on understanding the tension between talent availability and role importance.
  5. 5. Employer branding. Recruitment advertising. Internal communications. Talent Availability What it takes to find, attract and engage talent that adjusts based on the availability of talent.
  6. 6. Employer branding. Recruitment advertising. Internal communications. Role Importance Prioritize recruitment marketing strategies and tactics by addressing the organization’s talent needs.
  7. 7. Employer branding. Recruitment advertising. Internal communications. High-performers set strategy and tactics based on the needs of the organization (role importance) and the reality of available talent. X Role A X Role C X Role D X Role B
  8. 8. Employer branding. Recruitment advertising. Internal communications. • “Leans” to more traditional management of recruitment marketing strategies and actions • More transactional, less strategic approach • Greater emphasis on ensuring right culture fit (more candidates to filter through) X X Low Role Importance High Talent Availability
  9. 9. Employer branding. Recruitment advertising. Internal communications. • Requires enhanced candidate targeting • “Go to talent” strategies and actions • Strong and compelling employer brand messaging needed X X High Important Role Low Availability
  10. 10. Employer branding. Recruitment advertising. Internal communications. Role A Role C Role D Role B Role and Talent Availability by Location Role Importance Headquarters Chicago Durham South Bend DL #A DL #A DL #A DL #A Accounting/Finance Analyst 3 X 10 - 20 - 0 - 3 Shop Foreman 4 - 2 X 22 - 5 X 6 Mechanical Engineer 4.5 - 0 X 4 - 6 - 0 Regional Sales Manager 2 X 2 X 8 X 3 X 0 Sales Manager 3.5 - 6 X 6 - 2 - 0 Electrical Engineer 4.5 X 3 - 12 - 6 - 2 DL = Desired Location; #A = Candidates Available Sample Illustration
  11. 11. Employer branding. Recruitment advertising. Internal communications. Role A Role C Role D Role B The importance of the role, and the number of open positions per role, helps to shape the recruitment marketing focus by prioritizing organizational need and budget allocations.
  12. 12. Employer branding. Recruitment advertising. Internal communications. Role A Role C Role D Role B The way in which you can reach, and influence, talent is different depending on the availability of that talent. Thus, talent availability will shape the strategy and resources needed to reach them.
  13. 13. Employer branding. Recruitment advertising. Internal communications. Role A Role C Role D Role B 1) “One size fits all” recruitment marketing strategies are less effective than a strategic and customized approach. 2) Understanding the balance and tension between role importance and talent availability is a strategic approach that helps to prioritize and allocate valuable recruitment marketing resources. Summing up.
  14. 14. Employer branding. Recruitment advertising. Internal communications. Role A Role C Role D Role B Q & A.

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