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Influencer Marketing: Step by Step
1.
Influencer Marketing
Step-by-Step Social Media HQ – www.socialmediahq.com © 2011 Social Media Headquarters 1
2.
Influencer Marketing
• Identify Influencers • Create a relationship for 3-6 months • 6-12 months take relationship to next level • Nurture relationship
3.
Identify Influencers • Use
Klout for Preliminary Identification • Google Search their brand name • Document all active platforms © 2011 Social Media Headquarters 3
4.
Creating Relationship • Start
engaging in conversation for 3-6 months: Blog comments Facebook comments Retweets Link to their blog Reference them in your videos © 2011 Social Media Headquarters 4
5.
Take Relationship to
Next Level • After 6-12 months, ask for the next step Interview on camera Ask to be on a panel Ask to do a product review Ask to be a sponsor on your blog Start a strategic partnership for business referrals © 2011 Social Media Headquarters 5
6.
Nurture Relationship • Rinse
and Repeat © 2011 Social Media Headquarters 6
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