The purpose of this paper is to define the role of an Enterprise 2.0 manager and the related requirement. It is important to understand how the adoption of an Enterprise 2.0 project works. Therefore we described an idealized project process. A description of an Enterprise 2,0 adoption team is also part of this paper.

1. Requirements Enterprise 2.0 Manager Topic Study Joachim Lindner May 2011 Sponsored by:

3. E2.0 Definition “ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” Andrew McAfee

4. Requirements Enterprise 2.0

6. Enterprise 2.0 Team Communication IT HR Business Other Board/Top Management Enterprise 2.0 Adoption Team Strategy project communication internal communication monitoring Tools Support Change Management First mover Data protection Information security Work council © N:Sight Research GmbH

9. Skills Enterprise 2.0 Manager Demands Enterprise 2.0 Manager Competences During E20 introduction E20 Operating Genuine high high Trustworthy high high Good Networker high high Diplomatic high high Deal justly and consistent high high Understanding human behavior high high Project management high no Change management high no Communication high low Knowledge Management high low Tools, IT high low Service oriented thinking high high Business processes high high Web Analytics high low

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