The Business Quiz (Finals)- NSIT Quiz Fest 2013

NSIT Quiz Fest - 2013

THE BUSINESS QUIZ - FINALS

Pointers

 The decision of the Quiz Master is binding in
all aspects for the duration of the quiz.

 That’s all this slide is meant for. Guidelines,
wherever necessary will be provided by the
Quiz Master.

 You co-operation is appreciated. 

The Infinite Bounce – 1 [CW]

1.

 Fredric John Baur (June 14, 1918 – May 4,
2008) was a American chemist and food
storage technician who was known for his
development of frying oils and freeze-dried
ice cream. However his most notable work
was ______________. Baur filed for a patent
for the same, and it was granted in 1970.
 Moreover, as requested by Baur, something
special was done with regard to this invention
after his death. FITB and give the funda.

Answer

 For designing and patenting the tubular
Pringles container and for the method of
packaging the curved, stacked chips in the
container in 1966.
 His ashes were kept in a Pringles can on his
request.

2.
 Here is an interesting theory on why Amazon
has priced its kindle so low. According to Wayne
Lam, an analyst at IHS iSuppli, Amazon is hoping
that the device encourages users to buy more
products and services from the company,
making up for the upfront losses. This is a
version of the “Y-Z" model in which Procter &
Gamble sells Y at a loss and makes up the
difference from profitable sales of Z later, Lam
explained. Give me the Y-Z theory propounded
thus.

Answer

 The Razor-Blade Theory
 They sell razors very cheap so that they can
earn their profits from the increased sales of
the blades later.

3.
 Stevens Aviation had been using the slogan, “Plane Smart”
for a year before Southwest unknowingly began using the
slogan “Just Plane Smart” in an ad campaign. Both of the
companies agreed to a friendly contest to decide the rights
to the slogan as they thought it would cost too much time
and money in lawyers and fees. They proposed that they
settle it by each company sending its top warriors to battle
it out. What was proposed?

 The contest was to be conducted in a best two out of three
matches format and the winner would win the rights to the
slogan–and the loser would donate five thousand dollars to
a charity of the winner’s choice.

Answer

 An Arm-Wrestling Match between the two
CEOs
 The two companies’ CEOs took part in a one-
on-one arm-wrestling competition before
employees and media. Southwest Airlines
ended up losing and its CEO blamed it on a
hairline fracture and a cold he was suffering
from.

4.

 X’s factory was designed and built by Ray
Meeker, a low cost ecological building expert.
The factory includes ponds, waterfalls and
streams built into the layout. No asbestos is
used anywhere in the factory and all the
waste water at the factory goes through
filtration and is reused. All waste material is
also separated and reused or sold for reuse.
 Give X.
 <Image on next slide>

5.

 This company was originally founded as an
aircraft manufacturer in 1934 by James ______.
The factory was set up in the late 1920s, where
four aircraft prototypes were designed and built -
the MB1, MB2, MB3 and MB5. During the design
and testing of the MB 1 aircraft, James ______
and Captain Valentine _____ started their
friendship and partnership.
 Today, this company is a supplier to 93 air forces
worldwide.
 Name the company or the product it specializes
in.

Answer

 Martin-Baker Aircraft Co. Ltd
 Ejection seats for aviation

6.
 Franco Bordoni ________(January 10, 1913 – September
15, 1975) was an Italian aviator and racing car driver. He is
one of the top-scoring aces of Regia Aeronautica, with 19
air victories.
 His nickname was "Robur" ("strength" in Latin) and this
was painted on most of his aircraft and racing cars.
 He won the Medaglia d'Oro al valor Militare three times
during World War II and the Iron Cross (2nd class).
 His name is more famous in the Indian context due to his
grandfather and almost used as a generic name for a
product.

Bisleri
His grandfather was Felice Bisleri.

7.
He was extremely popular with the public and a successful businessman until he
made a speech at the Institute of Directors on April 23, 1991. During the speech, he
commented:
“We also do cut-glass sherry decanters complete with six glasses on a silver-plated
tray that your butler can serve you drinks on, all for £4.95. People say, "How can you
sell this for such a low price?", I say, "because it's total crap.”
He compounded this by going on to remark that some of the earrings were "cheaper
than an M&S prawn sandwich but probably wouldn't last as long." After the speech,
the value of the his' group plummeted by around £500 million, which very nearly
resulted in the firm's collapse.

Today, his speech is still famous in the corporate world as an example of the value of
branding and image over quality. Such gaffes are now sometimes called “X", and he
himself has acquired the sobriquet "The Sultan of Bling".

He has said in his defence that it was a private function which he did not expect to be
reported, and that his remarks were not meant to be taken seriously.

Answer

 Gerald Ratner
 Doing a Ratner

8.
 The company was founded in 1953 by three brothers, Juan,
José and Vicente ______, in the village of Almàssera near
Valencia. Starting with items such as vases and jugs, it
wasn't until 1956 that they started producing the products
for which they are now most famous.
 The manufacturing ingredients of the product are kept
under tight guard. The process is detailed in a number of
_______ publications and is fully on view for tour groups
and individuals at the city. The products are made out of an
original blend of hard-paste porcelain, which gives the
products their unique porcelain characteristics. The glaze
ingredients also add to the look and is an industry secret.
 <Pic on Next Slide>

Answer

 Lladro/Lladro figurines

The Infinite Bounce – 2
[ACW]

Answer: Moet and Chandon
(French Winery)
 Dom Perignon, after whom one of their most
famous champagnes is known
 Roger Federer- Brand Ambassador
 Napoleon- They maintained connections
with Napoleon, they also made their first
shipment of Brut Impereal Champagne on his
birth centenary
 Louis Vuitton- They are the co-owners of the
luxury goods company Moët-Hennessy •
Louis Vuitton. (LVMH)

2.

 In 1928, a Filipino American named Pedro Flores
opened the ______ Manufacturing Company in
Santa Barbara, California. By November 1929, Flores
was operating two additional factories in Los
Angeles and Hollywood, employing 600 workers and
producing 300,000 units daily. In 1929, an
entrepreneur named Donald F. Duncan recognized
the potential of this new fad and purchased the
Flores ______ Corporation and all its assets,
including the Flores name, which was transferred to
the new company in 1932 – the same year that the
name ______ was first registered as a trademark and
Harvey Lowe won the first World ______ Contest in
London. FITB.

3.

 X used to work in his father’s business founded in
1956. Having gained experience there, he moved
to moved to Abu Dhabi where he set up his first
outlet in 1987, thus making his group the first
branded group in the Gulf to deal in such
products. The X group then shifted their
headquarters to Kochi. Today, the X group has
branched out from their original products and is
involved in services such as an internet radio
station, luxury air charter services, and malls. X?

 Joy Alukka of Joyalukkas fame

4.

 Founded by Charles Lewis ________ , and
John B. Young in 1837, it started out as a
stationery emporium. In 1862, it supplied the
Union Army with swords, flags and surgical
instruments. In 1877, an insignia that would
become the famous New York Yankees "NY"
logo was struck on a medal of honor by the
company. The Yankees adopted the logo in
1909. Which company?

5.

 According to Johnson & Johnson, “The origins
of the brand name X are unknown. Two
popular hypotheses are that it was created in
the state of Y, USA , hence ‘X’ , or that the
letters represent the key ingredients used to
make _______ , neither of which are proven.”
Interestingly, X has also found use in the
horror movie industry. Give X.

Answer

 X – K-Y Jelly
 Y- Kentucky

 KY Jelly is used in the movie industry to
create a slimy appearance for monster
puppet effects.

6.

 The man in the picture(next slide) is an Indian
storeowner, who is receiving some heat for his new
clothing store, called X. He even thought it'd be
cheeky if the dot in the I had a little Y symbol. The
store sells men's clothing, and has created quite a
stir in the ____ community due to the strange choice
of name and marketing.

 Members of the community tried to get him to
change the branding and name, but he said that he's
spent $2700 on marketing, and the only way he'd
reconsider is if someone paid him enough to make
up that money.

7.

 The pivotal point of an urban legend, which also
served as the premise for the inception speech of
a famous Indian College President/ Dean, this
pen from the company X has been dubbed the Y
Pen.
 It comes in the AG7 model, Millennium model
and Bullet model and is advertised as the
everlasting pen if the use is “average”.
 In 2008, Gene Cernan'sY pen sold in a Heritage
auction for US$23,900.
 Give me X and Y.

Answer

 Y – Space Pen/Anti-Gravity Pen
 X - Fisher

8.
 The X stadium has hosted three Super Bowl games: Super
Bowl XXII in 1988, 1998, andI in 2003. It has also hosted
the1978 and 1992 Major League Baseball All-Star Games,
the 1984 and 1998 National League Championship Series,
and the 1984 and 1998 World Series. It is the only stadium
ever to host both the Super Bowl and the World Series in
the same year (1998). It is one of three stadiums to host the
World Series, MLB All-Star Game, and Super Bowl. It was
earlier called the Jack Murphy or the San Diego Stadium.
In Dec 2011 and January 2012, the company X decided to
temporarily change the name of the stadium to Y which
was one of it’s upcoming and major products. The San
Diego mayor’s office deemed the name change to be illegal
but the advertisement had been done by that time.
 Id the company X and their product Y.

Answer

 Qualcomm, Snapdragon

The Ad Round

 Consists of 6 questions.
 Written Round.
 +5 for every right answer. No negatives.

1.

 Services saw a jump of 45%.
 Dot-com domain sales rose 40%.
 New mobile customers increased by 35%.
 The company added 10,000 customers in
total.
 Which company am I talking about?
 And what exactly led to these figures?

3.

 http://www.youtube.com/watch?v=S7pijrAOL
dg

5.
 In 1999, name recognition was one of the main problems facing X, an
eBay-esque online marketplace that allows people to sell used items for
fixed prices without the hassle of an auction. "There is such a dot-com
clutter out there," CEO Joshua Kopelman said at the time. "We wanted
to do something innovative to get some visibility in the crowd.”

 That something turned out to be giving the 360-person town of Halfway,
Oregon, $100,000 and a new computer lab to rename itself X for one
year. When media outlets picked up the story, X (both town and Web
site) got some much-needed publicity. Within weeks of its launch, the
site was covered by the Today show, The Wall Street Journal, and The
New York Times. Time magazine even called the renaming arrangement
"one of the greatest publicity coups in history.“

 Snapdeal followed this model in the renaming of Hari Nagar as Snapdeal
Nagar as a part of their CSR initiative.

Answers

 Exchange your sheets please.

 http://www.youtube.com/watch?v=S7pijrAOL
dg

5.
 In 1999, name recognition was one of the main problems facing X, an
eBay-esque online marketplace that allows people to sell used items for
fixed prices without the hassle of an auction. "There is such a dot-com
clutter out there," CEO Joshua Kopelman said at the time. "We wanted
to do something innovative to get some visibility in the crowd.”

 That something turned out to be giving the 360-person town of Halfway,
Oregon, $100,000 and a new computer lab to rename itself X for one
year. When media outlets picked up the story, X (both town and Web
site) got some much-needed publicity. Within weeks of its launch, the
site was covered by the Today show, The Wall Street Journal, and The
New York Times. Time magazine even called the renaming arrangement
"one of the greatest publicity coups in history.“

 Snapdeal followed this initiative in the renaming of Hari Nagar as
Snapdeal Nagar as a part of their CSR initiative.

1.
 On September 8th 2006, a certain group of people launched
SportsMechanics which marked a hard fought and exciting 6 year
Journey for Subramanian Ramakrishnan "Ramky", Director/Founder of
SportsMentor. As a Coach who wanted to bring in scientific tools in the
coaching methodologies into the game, Ramky became a pioneer in
introducing Video Analysis solutions in the sub continent as early as year
2000 by introducing Silicon Coach Motion Analysis Software. This
company got its big break in 2003 when the then Indian coach John
Wright invited him to address the level 3 coaches and then to help the
Indian team.

 However, a majority stake in the company is jointly owned by X and Y. X
holds 35% stake of Sports Mechanics while Y holds 25% and
Ramakrishnan holds over 38%.

 X and Y please.

X - Anjali Tendulkar, Y - Aarti
Sehwag

3.
 The Polo Lounge is an outdoor restaurant with spectacular
views of the Margalla Hills in __________'s upmarket
Saidpur Village. It attracts the who's who of the city. It's the
second in a chain of restaurants started by X, who has a
degree in hospitality management from the University of
Massachusetts, Amherst.
 The first Polo Lounge came up at a polo club in ________
(Different) 11 years ago.
 The restaurant bears the aristocratic stamp of X, who
comes from a wealthy, land-owning family. These days,
though, the business is more or less run by her partner
Asma Ramday, daughter-in-law of a retired supreme court
judge.
 Who owns the Polo Lounge?

5.
 Vilamoura resort in Central Algarve, is the biggest private
tourism resort in Europe and is one of the most prestigious
in Portugal.
 Although fairly far removed from the traditional Algarve,
the purpose-built leisure resort of Vilamoura offers
accommodation to suit all tastes - luxury hotels, privately
owned villas and apartments on the golf course complexes,
and a wide range of hotels and apartments near the
marina.
 X’s 'Bar Sete' (bar seven) is on Vilamoura’s marina front.
During the day, although it can get quite busy, it's really a
very peaceful area to stroll around. It gets more lively at
night, with everyone coming to eat and try out some of the
bars, but is still a very relaxed resort.
 <Picture on Next Slide>

6.

 He is very serious about the environment. In 1995,
the he began developing oil separation machines
from a patent he purchased from the government.
He also purchased the company Ocean Therapy
Solutions for $24 million, which specializes in
centrifugal oil-water separations.
 The company and the machines didn't get much
attention until the Deepwater Horizon Oil Spill from
2010. The government used six of his oil-water
separation machines to test their effects and after
seeing results, BP leased 32 machines.
 But it's not all serious all the time, he also owns a
casino in South Dakota.

Megaconnect

 12 Questions
 Written
 +5 for each individual correct answer. No
negatives.

2. (+42/-28)
 J. P. Morgan and the attorney Elbert H. Gary founded X in 1901
(incorporated on February 25) by combining Andrew Carnegie's
company with Gary's company and William Henry "Judge"
Moore's company for $492 million ($13.74 billion today). It was
capitalized at $1.4 billion ($39.11 billion today), making it the
world's first billion-dollar corporation.
 X sponsored The X Hour television program from 1945 until 1963
on CBS. It also built both the Disney's Contemporary Resort and
the Disney's Polynesian Resort in 1971 at Walt Disney World, in
part to showcase its residential steel building "modular"
residential products to high-end and luxury consumers.
 In the film The Godfather Part II, Hyman Roth tells Michael
Corleone, "Michael, we're bigger than X". The statement was a
paraphrase of longtime mob kingpin Meyer Lansky.
 Which company are we talking about ?

3. X ? (+39/-26)
 X is a U.S.A. software company based in San
Mateo, CA founded by Larry Ellison and one of his
early employees, Evan Goldberg.. The company
markets cloud-based software-as-a-service
integrated business management software. At one
point, X was named Oracle Small Business Suite.

4. (+36/-24)
 Many of X's predecessor product lines were developed
by Hewlett-Packard. HP labs was divided into two central
labs when X was carved out of HP in 1999. In 1999, the
product lines not directly connected with computers,
storage, and imaging were grouped into a separate
company , the stock of which was offered to the public in
an initial public offering. X’s IPO may have been the largest
in the history of Silicon Valley at the time.
 The company thus created in 1999 was an $8 billion
company with about 47,000 employees,
manufacturing scientific instruments, semiconductors,
optical networking devices, and electronic test
equipment for telecom and wireless R&D and production.

5.(+33/-22)
 XY is a United States-based holding company that operates
multiple wire line and wireless networks serving consumer,
business and government customers in the United States, Puerto
Rico, and the U.S. Virgin Islands primarily under the X brand.
 XY, through its various subsidiaries, also offers services under
the Boost Mobile, Virgin Mobile and Assurance Wireless brands. X
is a tier 1 global Internet access service provider. XY is the United
States' third largest long distance provider by subscribers and as
of 2012, serves more than 55.6 million customers.
 XY traces its origins to the Brown Telephone Company, which
Cleyson L. (C.L.) Brown and Jacob Brown founded in 1899 to
deploy telephone service to the rural area around Abilene, KS.
 Prior to 2005, the company was known as X Corporation. The
company took its current name, “XY Corporation", when
it merged with Y Communications that year.

7. (+27/-18)
 The headquarters of this company are located in Battle
Creek, Michigan.
 It’s primary product were created and sold in 1895 as a
product called “granose.”
 The product was discovered by accident while cooking
some wheat for a type of granola. The wheat had gone stale
so Harvey and his brother forced the wheat through rollers.
 It was the first company to use television advertising as it’s
dominate feature for advertising.
 It decided to drop swimmer Michael Phelps from his
endorsement deal because he was caught smoking dope.
 Which company are we talking about?

9. (+21/-14)

 In 2009, X was named the “Massachussetts
Scrooge of the Year” due to an incident in
August of the same year in which three
Boston branches of X laid off their entire
housekeeping staffs, outsourcing the work to
a Georgia-based company. The
housekeepers, who were fired without
previous notice although some of them had
worked for X for over 20 years, became
collectively known as the X 100.

10. (+18/-12)
 Among many US marketing professors, the story of the Y is
considered the classic brand failure of all time. Dubbed ‘the
Titanic of automobiles’, the Y is certainly one of the biggest
branding disasters to afflict the X.
 Firstly X built an unrealistic amount of hype for the product,
one they could not live up to. X also joined forces with the
CBS television network, to run a one-hour special called The
Y Show. The show, a parody of 1950s favourite The Ed
Sullivan Show featured celebrities such as Frank Sinatra
and Bing Crosby. But even with such prime-time promotion
X was unable to shift anywhere near enough units of the
car. Consumers didn’t care whether it was ‘revolutionary’ or
not. All they knew was that it looked ugly and had a name
that sounded like ‘weasel’.

11. (+15/-9)

 These three
companies along
with a fourth
company form an
exhaustive list, which
is addressed by a
particular phrase. Id
the 4th company.

12. (+12/-8)
 X's Thanksgiving Day Parade started in 1924. The
employees wanted to incorporate their European heritage
into the quintessential American holiday hence they started
a parade on Thanksgiving. The balloons in the X's
Thanksgiving Day Parade come in three varieties: Novelty,
Full-size balloon and Blue Sky Gallery.
 The Parade also features live music and other
performances. More than 44 million people watch the
parade on television each year.
 The first Thanksgiving-themed episode of Friends is laso
centered on the accidental release of the (unused at the
time) "Underdog" balloon at X’s Thanksgiving Day.

2.
 J. P. Morgan and the attorney Elbert H. Gary founded X in 1901
(incorporated on February 25) by combining Andrew Carnegie's
company with Gary's company and William Henry "Judge"
Moore's company for $492 million ($13.74 billion today). It was
capitalized at $1.4 billion ($39.11 billion today), making it the
world's first billion-dollar corporation.
 X sponsored The X Hour television program from 1945 until 1963
on CBS. It also built both the Disney's Contemporary Resort and
the Disney's Polynesian Resort in 1971 at Walt Disney World, in
part to showcase its residential steel building "modular"
residential products to high-end and luxury consumers.
 In the film The Godfather Part II, Hyman Roth tells Michael
Corleone, "Michael, we're bigger than X". The statement was a
paraphrase of longtime mob kingpin Meyer Lansky.
 Which company are we talking about ? Headquarters on next
slide <pic>

3. X ?
 X is a U.S.A. software company based in San
Mateo, CA founded by Larry Ellison and one of his
early employees, Evan Goldberg.. The company
markets cloud-based software-as-a-service
integrated business management software. At one
point, X was named Oracle Small Business Suite.

4.
 Many of X's predecessor product lines were developed
by Hewlett-Packard. HP labs was divided into two central
labs when X was carved out of HP in 1999. In 1999, the
product lines not directly connected with computers,
storage, and imaging were grouped into a separate
company , the stock of which was offered to the public in
an initial public offering. X’s IPO may have been the largest
in the history of Silicon Valley at the time.
 The company thus created in 1999 was an $8 billion
company with about 47,000 employees,
manufacturing scientific instruments, semiconductors,
optical networking devices, and electronic test
equipment for telecom and wireless R&D and production.

5.
 XY is a United States-based holding company that operates
multiple wire line and wireless networks serving consumer,
business and government customers in the United States, Puerto
Rico, and the U.S. Virgin Islands primarily under the X brand.
 XY, through its various subsidiaries, also offers services under
the Boost Mobile, Virgin Mobile and Assurance Wireless brands. X
is a tier 1 global Internet access service provider. XY is the United
States' third largest long distance provider by subscribers and as
of 2012, serves more than 55.6 million customers.
 XY traces its origins to the Brown Telephone Company, which
Cleyson L. (C.L.) Brown and Jacob Brown founded in 1899 to
deploy telephone service to the rural area around Abilene, KS.
 Prior to 2005, the company was known as X Corporation. The
company took its current name, “XY Corporation", when
it merged with Y Communications that year.

7.
 The headquarters of this company are located in Battle
Creek, Michigan.
 It’s primary product were created and sold in 1895 as a
product called “granose.”
 The product was discovered by accident while cooking
some wheat for a type of granola. The wheat had gone stale
so Harvey and his brother forced the wheat through rollers.
 It was the first company to use television advertising as it’s
dominate feature for advertising.
 It decided to drop swimmer Michael Phelps from his
endorsement deal because he was caught smoking dope.
 Which company are we talking about?

9.

 In 2009, X was named the “Massachussetts
Scrooge of the Year” due to an incident in
August of the same year in which three
Boston branches of X laid off their entire
housekeeping staffs, outsourcing the work to
a Georgia-based company. The
housekeepers, who were fired without
previous notice although some of them had
worked for X for over 20 years, became
collectively known as the X 100.

10.
 Among many US marketing professors, the story of the Y is
considered the classic brand failure of all time. Dubbed ‘the
Titanic of automobiles’, the Y is certainly one of the biggest
branding disasters to afflict the X.
 Firstly X built an unrealistic amount of hype for the product,
one they could not live up to. X also joined forces with the
CBS television network, to run a one-hour special called The
Y Show. The show, a parody of 1950s favourite The Ed
Sullivan Show featured celebrities such as Frank Sinatra
and Bing Crosby. But even with such prime-time promotion
X was unable to shift anywhere near enough units of the
car. Consumers didn’t care whether it was ‘revolutionary’ or
not. All they knew was that it looked ugly and had a name
that sounded like ‘weasel’.

11.

 These three
companies along
with a fourth
company form an
exhaustive list, which
is addressed by a
particular phrase. Id
the 4th company.

Answer

 Citigroup
 These four together form the Big 4 of
American Banking

12.
 X's Thanksgiving Day Parade started in 1924. The
employees wanted to incorporate their European heritage
into the quintessential American holiday hence they started
a parade on Thanksgiving. The balloons in the X's
Thanksgiving Day Parade come in three varieties: Novelty,
Full-size balloon and Blue Sky Gallery.
 The Parade also features live music and other
performances. More than 44 million people watch the
parade on television each year.
 The first Thanksgiving-themed episode of Friends is laso
centered on the accidental release of the (unused at the
time) "Underdog" balloon at X’s Thanksgiving Day.

Exhaustive:

 Barnes Group
 Alleghany
 Ryder System
 Pandora
 Realty Income Corp
 Loews Corporation
 Dominion Resources
 Zillow
 Eni S.p.A.

STOCKS WITH SINGLE LETTER
NYSE TICKER SYMBOLS.
A-Agilent
B-Barnes Group
C-Citigroup
D- Dominion Resources
E- Eni S.p.A
F- Ford
G- Genpact
H- Hyatt
K- Kelloggs

L- Loew Corporation
M- Macy’s
N- Netsuite
O- Reality Income Corp
P- Pandora
R- Ryder Systems
S- Sprint Nextel
T- AT&T
V-Visa
X- US Steel
Y- Alleghany Corporation
Z-Zillow
The letters I,J,Q,U,W have not been used yet.

The Business Quiz (Finals)- NSIT Quiz Fest 2013

The Business Quiz (Finals)- NSIT Quiz Fest 2013

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