6. ○ More effective management of resources with increased cognition and productivity, meaning less
time spent at office
○ Reduced impact on climate change
■ Lowered atmospheric concentration of CO2, lowered reliance on fossil fuels, and reduced
fracking with reduced use of HVAC systems (space cooling and heating) and lighting
■ Increase of air, soil and water quality
■ Minimized contribution to global warming
■ Improvement in human and ecosystem health
● Improved air quality, acoustics, and reduction of toxins and humidity in the air through use of plants and
living walls
○ Improved health, wellbeing, motivation, and creativity
■ Reduction with risk of respiratory, cardiac and circulatory issues
■ Reduction in stress levels
■ Reduction with fatigue
■ Reduction in headaches
■ Reduction in sleep irregularities
■ Reduction in musculoskeletal disorders
● Reduction in employee absenteeism and in health care premiums and costs, and higher employee retention
rates
○ Due to improved health
○ Due to employee satisfaction
● Reduction in overtime hours worked and associated labor costs, and in business hours worked
○ Due to increased productivity
PROPOSED SOLUTION
Mission Statement
Bio4 is a biophilic design education, consultancy and strategy group inspired to engage people about the tangible
benefits of nature's impact on humanity within the built environment. We are committed to advancing our vision of a
transformative shift towards largescale adoption and deployment of biophilic design into the workplace through a
carefully crafted and compelling experience. We are striving to carve out a direct path to a resilient society, by
eliminating barriers and bridging gaps in order to redefine the standards of the green building movement through a
holistic design strategy approach.
Through the key activities of educational workshops, webinars, a mobile biophilic design experience housed in a
retrofitted bus and a curated kit of biophilic design education resources and materials, we are targeting leading
innovative manufacturers, interior designers, architects, and facilities managers to educate them about the
restorative, regenerative, and systemslevel impacts of natureinspired design. Our designed experience conveys
nature’s influence on humanity and its profound ability to diminish humaninduced impact on the environment and its
potential to elevate our overall creativity and well being.
Key Features/Activities
1) Awareness phase
Value Proposition: Educate people about biophilic design.
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9. Longterm (Years 45): Market Satisfaction phase
● Host 24 workshops (once a month), for an average of 80 attendees each, achieving a targeted total of 1920
attendees, which can influence 192,000 employees
● Host 24 webinars (once a month), for an average of 100 attendees each, achieving a targeted total of 2400
attendees, which can influence 240,000 employees
● Launch consultancy. Secure and close at least 3 projects each year.
(A detailed five year budget can be found in Appendix D)
COMPETITIVE ASSESSMENT
We have identified some competitors that are doing a great deal to generate awareness and engage a wide range of
stakeholders about biophilic design such as Interface, which has a broad approach in terms of the distribution of
comprehensive marketing materials about biophilia, promoting their biophilic design challenge, and offerings of a
range of biophilic design inspired products. They are a strong competitor in terms of being the most formidable
catalyst in bridging together workplace innovation/manufacturers, interior designers, architects, and facilities
managers to communicate biophilic design benefits. A company such as Interface could be seen as a competitor in
terms of the information they disseminate that directly relates to biophilic design, however, we also see them as a
strategic partner for our solution that would be mutually beneficial.
With regard to research, strategy, and consulting services Terrapin Bright Green would be a good model to emulate
to educate our stakeholders in regions where they may not have as much visibility and presence such as the west
coast. In terms of the differentiation with our team’s approach we believe there is tremendous value in bringing these
stakeholders into one space through a twoprong approach, educating them through “designnight” workshops and
webinars but also providing them with an unparalleled opportunity to experience biophilia first hand with the kit and
bus, which is not a practice we are aware of being implemented in the ecosystem we are trying to occupy.
CONCLUSION
Bio4 is an innovative solution that provides a dynamic interactive space for facilities managers, interior designers,
architects, and leading manufacturers of sustainable workplace products to receive educational resources about the
tangible benefits of biophilic design. Our solution provides a unique space where thought leaders of the built
environment can interact around the topic of biophilic design in order to lead to large scale deployment and adoption
of biophilia in the office setting. Popularizing implementation of biophilic design will provide societal benefits which
include a healthy, creative and satisfied workforce, a cleaner environment, and profitable businesses. Our analysis
and research has validated that there is a need for this solution in the marketplace and has provided justification to
take this project to a test launch phase.
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