3. Hopusekeeping Ask questions any time via the chat window Twittering today? Use #ntentweetand we’ll track it Audio by phone: 866-740-1260 Access code: 3979111 ReadyTalk Help: 800-843-9166 Slides and recording will be sent to you via email following the presentation
4. Agenda What Twitter is How it works Options for sending and receiving updates Twitter Management Options Further resources Q&A and wrap-up: Tweet you @bridgeconf, #bridge09!
5. What is Twitter? Social networking and microblogging tool Answer this question: What Are You Doing? Your answers create a public timeline “Friends” subscribe to that timeline, and vice versa
6. Who Gives a Tweet? Listening Building Buzz Community Building Learning a thing or two
7. Who’s Using Twitter? 63% Male Largest age demographic is 35-to-44-year-olds, or 25.9% of users.
9. Twit-cabulary Tweet: to post an update on Twitter Tweep(s): a person or people you know through Twitter Followers: the people who subscribe to your updates DM: Direct Message – a private message sent through Twitter Hashtag: the # sign followed by a word. A way of identify the topics of various tweets. @: place the @ symbol before someone’s user name to specify that the message is meant just for them (though it still shows up in your public timeline
10. Ready? Set up your account at twitter.com – just click the big join button! Don’t rush into it! Remember that your profile is how new followers will see you: Why are you using it? Who will use it? How will you know you are succeeding? SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS
11. Set? Once logged in, type what you’re doing in 140 characters or less Click update and voilà! Your update will be broadcast to your followers & the public timeline
12. Follow! Use the Find People feature to scan your Gmail, Yahoo or Hotmail address book Check out the Twitter Nonprofit Pack at http://twitterpacks.pbworks.com/Non-Profits To find fellow Bridge attendees, check out the list of people the @BridgeConf Twitter account follows.
13. How to Tweet Once logged in, type what you’re doing in 140 characters or less Click update and voilà! Your update will be broadcast to your followers & the public timeline Message someone publicly by putting an @ in front of their name in your update. This is visible on your Twitter page and is posted to the public timeline You can also privately message someone via DM (Direct Message) using the link on that person’s profile as seen at the bottom right here:
14. Twitter & Privacy If you don’t want your updates to post to the public timeline and you don’t want people to be able to follow you without permission, you can lock your profile If your profile is not restricted then your tweets will be visible in Google search results If the email address you used to sign up for Twitter is in someone’s address book, they can find you via the “Find” tool (of course this can be a good thing – depends on how low/high a profile you want to keep!)
15. Twit-equette Meet People Follow to be followed Thank followers @ people you want to have follow you Read blogs of followers, esp. influencers. Have Conversations It’s not ALL about you Give as good as you get Don’t Tweet just to hear your self talk Converse wisely Make it Easy # relevant content Ask people to Retweet Keep retweet content well under 140 characters Use the 140 character limit as inspiration to write amazing copy
16. Organizing Your Tweets Desktop software makes it much easier to manage the tweets of you and your followers.
18. More Twitter Resources Beth Kanter’s Twitter Primer - http://bethkanter.wikispaces.com/twitter_primer We Are Media - http://www.wearemedia.org Twitter Fan Wiki – compendium of resources - http://twitter.pbwiki.com/ CommonCraft’s “Twitter in Plain English” video -http://www.commoncraft.com/Twitter Tweetscan.com – search for tweets on a topic Hashtags.org – search for trending hashtags
NTEN is a community of organizations collaborating to use technology to change the world.
# Name – Pick a meaningful user name that you can use in all of your networks. Be consistent.# Avatar/Photo - Be easily recognizable. Select a photo and use it consistently over all other social applications.# Bio – Complete your one line bio, telling visitors a little about yourself.# Location - Put your location in your profile. This will help local Twitter users locate you.# About You Page/URL – Add a URL to allow people to learn more about YOU.# Customize Twitter – Create a custom background and promote your brand.
