This is a standard training presentation on the topic - Marketing Communication . It includes both text and image formatting.

1. Corporate & Marketing Communication

3. What is the difference between MARKETING and MARKETING COMMUNICATION

5. Marketing communication focuses on product and services. It applies to demand generation and product positioning

6. Corporate communication focuses on relationship and image. It also focus on litigation, mergers and acquisitions.

7. Companies use corporate communication and not marketing communication to wrestle.

9. Government Relation

11. Internal Relation

12. Customer Relation

14. Corporate communication is a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and it’s public. Note: Corporate communication is part of marketing communication in the long run, because the former is a tool for the latter.

15. Marketing Communication It is a promotion process that involves using Messages through Media to communicate to the Market.

16. Marketing Communication This is a brand manager contrary to what people think. It is not an advert but rather INTELLECTUAL work – and not a design thing. It involves the entire process that begins-enclose, sender-encode-transmission, then device-decode-receiver

17. “Brands are emotional Products are logical”

18. Marketing Communication 6 steps process Define Objective Identify and understand your target audience Articulate Strategies Fact finding, Research, Meetings Evolve key messages Note brand promise Develop a plan/program Evaluate measure track

19. Marketing Communication Advertising Television production, graphic design, radio production, merchandise Experiential marketing/Alternative Event Out-door advertising Street activation Identity

20. Marketing Communication Direct marketing Publication/Broadcasting Channels/Point-of-Sales Management Sponsorship

21. Marketing Communication Product placement Sales Promotion Media Planning & Buying Media Independence

22. Marketing Communication Integrated Marketing It is the process by which all marketing communication incidents which includes tools, resources, and functions are integrated into a seamless strategy for maximum impact and minimum cost. This ensures consistency and complementary use of media.

24. the consumer’s benefit?

26. Crisis Communication 9 steps process Verify the situation Notify and Coordinate Crisis assessment and activation Organize assignment Prepare information and obtain approval

27. Crisis Communication 9 steps process Release public information Some information should be private and others public Feedback and Evaluation response Public Education Monitor Events

28. Crisis Communication Take responsibility for actions, but don’t take blame for negatives. Don’t be defensive. Simply say “We are sorry.”

29. The End “To sell a brand, you have to think, plan and adapt”