Marketing Strategy

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Contents: Section 1 : Market Scope Strategy Section 2 : Market Entry Strategy Section 3 : Product Strategy Section 4 : Promotion Strategy Section 5 : Distribution Strategy Section 6 : Pricing Strategy

Market Scope Strategy ,[object Object],[object Object],[object Object]

1. Single Market Strategy ,[object Object],[object Object]

2. Multi Market Strategy ,[object Object],[object Object]

3. Total Market Strategy ,[object Object],[object Object]

Market Entry Strategy ,[object Object],[object Object],[object Object]

1. First In Strategy ,[object Object],[object Object]

2. Early Entry Strategy ,[object Object],[object Object]

3. Laggard Entry Strategy ,[object Object],[object Object]

Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Product Positioning Strategy ,[object Object],[object Object]

1. Product Positioning Strategy ,[object Object]

2. Product Repositioning Strategy ,[object Object]

[object Object],2. Product Repositioning Strategy

[object Object],[object Object],2. Product Repositioning Strategy

3. Product Scope Strategy ,[object Object],[object Object]

[object Object],3. Product Scope Strategy

4. Product Design Strategy ,[object Object],[object Object]

[object Object],4. Product Design Strategy

5. New Product Strategy ,[object Object],[object Object]

[object Object],5. New Product Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. New Product Strategy

Promotion Strategy ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],1. Promotion Mix Strategy

1. Promotion Mix Strategy ,[object Object],[object Object]

2. Media Selection Strategy ,[object Object]

3. Advertising Copy Strategy ,[object Object],[object Object]

3. Advertising Copy Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Strategy ,[object Object],[object Object]

1. Distribution Scope Strategy ,[object Object],[object Object]

1. Distribution Scope Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Multiple Channel Strategy ,[object Object],[object Object]

2. Multiple Channel Strategy ,[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]

1. Pricing for New Products ,[object Object],[object Object]

Skimming Pricing Strategy ,[object Object],[object Object]

[object Object],Skimming Pricing Strategy

Penetration Pricing Strategy ,[object Object],[object Object]

Penetration Pricing Strategy ,[object Object]

2. Pricing for Established Products ,[object Object],[object Object],[object Object]

Maintaining the Price ,[object Object]

Reducing the Price ,[object Object]

Increasing the Price ,[object Object]

3. Pricing Flexibility Strategy ,[object Object],[object Object]

One Price Strategy ,[object Object],[object Object]

One Price Strategy ,[object Object],[object Object],[object Object]

Flexible Pricing Strategy ,[object Object],[object Object]

Flexible Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]

4. Price Leadership Strategy ,[object Object]

4. Price Leadership Strategy ,[object Object],[object Object],[object Object],[object Object]

Source of Reference: Subhas Jain, Marketing Planning and Strategy , Prentice Hall International.

Marketing Strategy

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Marketing Strategy