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25 DigitalAPR Global Volkswagen Amarok: Digitalbuzzblog The Facebook Flipbookhttp://www.digitalbuzzblog.com/volkswagen-amarok-the-facebook-flipbook-ad/• Volkswagen has flipbook for the Amarok, but in the shape of a Facebook Flipbook. This one, utilizing the Facebook Photo Gallery, takes it to the next level with 200+ images that when flicked through, create an ad for the new Volkswagen Amarok inside Facebook.• VDO link: http://vimeo.com/40727808 4
25 DigitalAPR Global Dove targets Facebook ads Fastcocreate with ad makeover apphttp://www.fastcocreate.com/1680676/dove-targets-facebook-ads-with-ad-makeover-app• A newer trend in online advertising: targeted Facebook ads, particularly those that promote female-focused "self- improvement" products.• Users can select the messages they like and then share the positive, beauty-affirming messages with their friends, with Dove’s goal to reach 5 million women.• VDO link: http://www.youtube.com/watch?v=lg_jbSP-F2o&feature=player_embedded 5
25 DigitalAPR Global Fastcocreate Coca-Cola gathers Football fan love with mobile “Cheering truck”http://www.fastcocreate.com/1680664/coca-cola-gathers-football-fan-love-with-mobile-cheering-truck• A familiar red Coca-Cola truck, this one outfitted with a recording booth, drove through 19 provinces in Argentina, stopping in select spots and inviting fans (sometimes whole school’s worth of them) to step inside and have their cheers captured on tape.• As more sound files were stowed away, a digital sign outside the truck displayed their number, as it crept toward the one million mark. 6
24 DigitalAPR Global The brand content breakdown: Fastcocreate Behind FORD “Escape Routes”http://www.fastcocreate.com/1680555/the-brand-content-breakdown-behind-ford-escape-routes• Years of experimenting on TV and online have led Ford to a fully branded primetime network TV series on NBC.• This show isn’t just a TV show, it’s an ongoing, interactive online experience which allows online teammates to help contesters navigate routes in the game.• Key of success: MAKE THE PRODUCT INTEGRAL TO THE GAME, CO-BRAND YOUR BRANDED CONTENT and BE IN THE RIGHT PLACE AT THE RIGHT TIME 8
PUMA OFFERS FREE BEER TO VICTIMS OF FC BARCELONA’S CESC FÀBREGAS 24 DigitalAPR Global Fastcocreatehttp://www.fastcocreate.com/1680655/puma-offers-free-beer-to-victims-of-fc-barcelonas-cesc-f-bregas• Via its latest campaign, Puma is offering a free round of beer for every time star midfielder Cesc Fàbregas scores against an opposing team.• Need only register on the Puma Rondas site, select their desired match, and wait for confirmation that they’ll be able to drown their sorrows in free beer.• VDO LINK: HTTP://WWW.YOUTUBE.COM/WATCH?V=TQ8L01CBWN8&FEATURE=PLAYER_EMBEDDED 9
24 HONEST TEA RECYCLES YOUR OLD DigitalAPR Global FACEBOOK POSTS TO PROMOTE Fastcocreate RECYCLINGhttp://www.fastcocreate.com/1680654/honest-tea-recycles-your-old-facebook-posts-to-promote-recycling• A clever way to promote recycling through social media. The initiative resulted in a Facebook app called The Great Recycle, which recycles users’ most popular posts (and offers a small reward) once they make a pledge to recycle more. 10
23 DigitalAPR GlobalAdverbloghttp://www.adverblog.com/2012/04/23/puma-fastest-purchase/• Puma claims to have the fastest running shoes, so shoppers of the Puma Faas shoe should also be among the fastest. This in-store activation by Puma Mexico rewarded a speedy trip to the cashier. Discounts were handed out by counting the minutes it took you from entering the store to purchasing the shoes.• VDO link: http://vimeo.com/40883603 11
22 Chevy Sonic: DigitalAPR Global The street art robot car Digitalbuzzbloghttp://www.digitalbuzzblog.com/chevy-sonic-the-street-art-robot-car/• Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via an array of military looking interfaces to create Street Art.• VDO link: http://www.youtube.com/watch?v=msH2Xz8xM0E&feature=player_embedded 14
20 DigitalAPR Global Facebook launches new NME Listen button for artist pageshttp://www.nme.com/news/various-artists/63338• The Listen button will work by automatically connecting to the music streaming service the person uses most frequently and will then begin playing the most popular songs from that artist. This means that the likes of Deezer, Napster and Spotify will automatically begin playing. 16