Learn how organizations can leverage a modern, cloud-native content management platform for secure access to digital content, whether it’s hosted on-premises, in the cloud, or in a hybrid storage infrastructure. See how the Nuxeo Platform provides massive scalability and flexibility for complex digital assets in today’s digital workplace.

1. Best Practices in Enterprise Video
and Digital Asset Management
Presented by:
Michael Urbonas
Director of Product Marketing at Nuxeo

2. Digital Asset
Management is
not new…
…but it is a newer
strategic initiative

3. Our agenda
• Why DAM has become so
strategically important
• What a truly strategic DAM
platform does differently
• Must-have functionality for
a successful DAM platform
investment

4. Digital Asset
Management
“then”…

5. Digital Asset
Management
now

6. Major disruptions to the DAM market
The content types and
variety of delivery
channels is increasing
exponentially
Content is now a
magnitude larger in size
and throughput
Content is now complex,
structured objects, and
not flat metadata sets

7. Two leading strategic DAM use cases
Enterprise DAM
Enabling the
digital workplace
Media & Production
Where content is core to the
business itself

8. Enterprise DAM strategic use case
• Create, access and share
content across departments,
geographic and corporate
boundaries
• Unify diverse content
sources – eliminate silos
• Automatically work with
digital assets within client/
SaaS applications of choice
• Expedite critical business
workflows
• Create, access and share content
across teams, departments,
geographic and corporate
boundaries
• Images & video are now must-have
application features
• Unify diverse content sources –
eliminate silos
• Automatically work with digital
assets within client/SaaS
applications of choice
• Expedite key business workflows

9. Common Pain Points:
• Media & data located in multiple
places; e.g.,
• Local storage, cloud (AWS S3),
cloud file sharing (e.g., Google
Drive, Dropbox, Box)
• Current data model doesn’t
evolve/can’t scale
• Multiple systems/applications
require access to the same data
Enterprise DAM strategic use case

10. Media & production strategic use case
• Complete advanced digital
asset management for media
producers/providers:
• Creative industries
• Major advertising agencies/
marketing firms with multi-
lingual/global reach
• Video on demand (VoD)
• Proactively manage all aspects
of digital media creation,
localization, video management

11. Media & production strategic use case
Common Pain Points:
• Media & data located in multiple
places; e.g.,
• Local storage, cloud (AWS S3),
cloud file sharing (e.g., Google
Drive, Dropbox, Box)
• Need advanced workflows for:
• Creative processes spanning
marketing, manufacturing,
commerce, local partners
• Video processing/transcoding

12. Must-Have DAM functionality
• Cloud-Native platform
• Storage-agnostic/Storage “smart”
• “API-first” platform for maximized
integrations
• Extremely flexible metadata model
• Built-in workflow engine
• Military-grade security
• Massive scalability

13. A true Cloud-Native platform
Designed from the ground up for the cloud
• Supports wide spectrum of implementation options, from on-premises
to hybrid to full cloud deployment
• Rapidly deploy to true cloud deployment infrastructures like Amazon
Web Services (AWS) and Microsoft Azure
• Pre-backed images for EC2, Azure and Docker
On-Premises Hybrid Cloud Nuxeo Cloud
(hosted)

14. Storage-agnostic / “Storage-smart”
• Centralized digital asset
management with decentralized
digital asset storage
• Binary files and metadata are
stored separately
• No forced migration/centralization
of digital assets required
• Binary files can remain at their
existing storage locations

15. Storage-agnostic / “Storage-smart”
• Manage binary files in-place
• Local storage
• Cloud storage (e.g., AWS S3)
• Content delivery networks (CDNs)
• Enterprise file sync & share (EFSS);
e.g., Google Drive, OneDrive, Box
• External files behave the same as
content stored locally: indexing,
thumbnail, preview, etc.
• Supports hierarchical storage
management (HSM) policies

16. API designed by developers for developers
• Flexible – Uses JSON data format, supporting
virtually any programming language
• Composable - Apply several commands in a
single call (using Automation Chains)
• Executes as single transaction
• If one command fails, everything will be rolled back

17. API-first platform: Maximized integration
• API-first means exposing ALL
functionality to developers
• Extensible - over 250 extension
points for developers to add
plug-ins, including connectors
to other systems and content
sources
• Large library of pre-built plug-
ins for popular apps and services

18. Integrations: Google Cloud Vision API
• Nuxeo Vision plugin enables
integration with image detection
APIs, notably Google Cloud Vision
• Provides insights and information
automatically detected within
• Standalone images
• Videos, using image frames
captured by Nuxeo automatic
storyboarding

19. Nuxeo Vision plugin for image detection
Detection of objects found in images automatically added as tags

20. Nuxeo Vision plugin for image OCR
Text detection and extraction using OCR with multi-language
support, available for full text search

21. Nuxeo Vision plugin for video storyboards
Nuxeo also applies Google Cloud Vision to videos,
using frames captured by Nuxeo storyboard

22. Nuxeo Vision plugin for video storyboards
Detect objects, landmarks (“Space Needle”, “Seattle”,)
and themes (“city”, “skyline”, “sports”), all saved as tags

23. Integrations: Adobe Creative Suite
Seamlessly work with multimedia files from within client
applications without ever leaving the Nuxeo Platform

24. Integrations: Adobe Creative Suite
Search, retrieve and work with images stored in the Nuxeo
repository from within your Adobe CS application of choice

25. Integrations: Salesforce.com
• Native integration within
Salesforce.com (SFDC)
• Freely associate digital
assets with any SFDC
object; e.g., Campaigns

26. Extremely flexible metadata model
• Schema-flexible metadata
model adapts to your specific
application needs
• Utilize common metadata models;
e.g., EXIF, IPTC, XMP, ADI
• Define custom metadata and
controlled vocabularies
• Hundreds of complex metadata
fields per asset
• Rapidly change metadata model
as your business needs change

27. Extremely flexible metadata model
• A Nuxeo Document is not just a “file” – it is a rich content object
Single-Image.png
Creation date 2016-07-12
Modification date 2016-07-13
Created by Rachel
Lifecycle state Final
Master Job ID 0827
Master Job Desc Global Teddy Bar Ad
File(s):
Access Controls …

28. Extremely flexible metadata model
• One content object can contain
multiple files, file/binary types,
advanced metadata and hierarchy
• Enables highly customizable
workflows and process automation
Creation date 2016-07-12
Modification date 2016-07-13
Created by Rachel
Lifecycle state Final
Master Job ID 0827
Master Job Desc Global Teddy Bar Ad
File(s):
Access Controls …

29. Integrated workflow engine
• Visually design workflows for
key DAM processes:
• Creative design and collaboration
• Review and approval
• Talent and usage rights
management
• Mundane but highly critical tasks
• Trigger workflow actions using
business rules / event handlers /
metadata

30. Put metadata to work in rules-based workflows:
• New video/media onboarding
• Automatic transcoding
• Creative process management
• New job onboarding
• Master asset design & production
• Adaptations – Localize master
assets for each target audience
• Rule-based escalations
• Talent/usage rights management

31. Military-grade security
Authentication
Supports many
authentication
protocols/
providers out of
the box
Custom plug-in
for additional/
future protocols
Access Controls
Access control
lists (ACLs)
Rules-based
security policies
for mandatory
access controls
(MACs)
Data Protection
Encryption of
content at rest;
databases;
network traffic
No VPN is
required
Audit Trail
Record any
application or
system event
Monitor audit
log using event
listeners;
trigger
workflows/alerts

32. Massive scalability
• Nuxeo Platform designed for
best possible performance and
scalability from SQL databases
• Benchmarked to the tune of 1
billion documents
• Full details:
benchmarks.nuxeo.com

33. Unrivaled scalability beyond SQL limits…
• Massive number of documents
• Automatic versioning
• Write-intensive daily imports

34. Unrivaled scalability beyond SQL limits…
• Nuxeo supports NoSQL
databases (MongoDB,
MarkLogic) as storage backend
• 15x-18x faster document
processing; 5x faster bulk import

35. Key takeaways…
• Major disruptions are rapidly
increasing the strategic value -
and complexity - of DAM
• Legacy tools lack the flexibility,
integration, scale and cloud-
native functionality to deliver
content and data to multiple
applications and devices
• Nuxeo was built from the
ground up to manage complex
digital assets at massive scale, in
today’s world of cloud, big data,
analytics and mobile

36. Your next steps…
• Nuxeo Platform is available for
deployment and testing
• Nuxeo Platform Online Trial:
Free 30-day access to full-
featured Nuxeo Platform, Nuxeo
Studio & Nuxeo Marketplace
www.nuxeo.com/downloads
• Visit Nuxeo University for free
video-based, learn-by-example
training for all major aspects of
the Nuxeo Platform
university.nuxeo.io

37. Thank you!
Mike Urbonas
Director, Product Marketing
murbonas@nuxeo.com
To learn more, please visit:
www.nuxeo.com