2. Strategic Goals 2015 - Metrics
• Chapter Development
• Volunteer Management
• Training
• Communication
• Finances
3. Chapter Development
• 28 new chapters started in 2015
• 8 chapters restarted
• 26 chapters inactivated
• some are in the process of restarting
• 1 merged chapter (Kenya/Nairobi)
• 3 chapter splits (Spain, Argentina, Sweden)
• 53 new leaders added, including restarts
Chapter Statistics: https://docs.google.
com/spreadsheets/d/1nb9ybMv3mKL59DLsUiEtUtU3YYWYTAQnsZfCbrFTUbw/edit#gid=1009313527
5. Volunteer Management
• Updated Volunteer Job listings on SF
• Added University Outreach job
• 37 volunteer applicants so far
• Added 25 Chapter Leader jobs
• 3 jobs filled via SalesForce Volunteers listing
• Most are word of mouth or direct inquiries
7. Training Registrations
LATAM 2015
● 724 Conference attendees
● 42 Training attendees
● 70 Speakers
● 6 Training sessions
● Training revenue:
$12,860.00
AppSecEU 2015
● 585 Conference attendees
● 133 Training attendees
● 57 Speakers
● 13Training sessions
● Training revenue:
€175,257.00
I plan to add additional events and to
date AppSecUSA data
8. Training Registrations
● AppSecCali Training, 7 classes, 36 registrations
● NYC Hack Day Training, 1 class, 19 registrations, no registration data in OCMS
● OWASP New Zealand Day, 1 class, 12 registrations
● LATAM Tour, 6 classes (10 reported in OCMS), 42 training attendees
● AppSecEU, 13 classes, 133 registrations
● OWASP CONfidence (Krakow), 5 classes, (6 trainers/classes on website) no
registration data in OCMS
● OWASP SAMM Summit (Dublin), approximately 30 registrations, 10 paid, no
registration data in OCMS
● OWASP Dublin Training Day, 3 classes, 78 registrations
9. Communications
• Community News Flash
• Social Media Announcements
• Mailing Lists
• SalesForce Messaging
• Personal Correspondence
10. Community News Flash
• First issue April 2015
• Sent to owasp-leaders and owasp-community lists
• Switched to Vertical Response in August 2015
• August 2015
• Sent to: 1,282
• Opens (257): 20.05%
• Clicks (52): 4.06%
• Bounces (13): 1.01%
• Unsubscribes (0): 0.00%
• September 2015
• Sent to: 1,269
• Opens (255): 20.09%
• Clicks (26): 2.05%
• Bounces (3): .24%
• Unsubscribes (1): 0.08%
11. Social Media
• Twitter (as of 8/31/2015)
• 4014 tweets
• 325 following
• 56,819 followers
• Facebook
• 9,062 Page Likes
• 8,839 Group Members
Social Media Statistics: https://docs.google.com/a/owasp.
org/spreadsheets/d/1F2KfikHVtc7nGAdGfso1HCSgpcmjy_IuOAcm3KtjHkk/edit?usp=sharing
• LinkedIn
• 22,730 group members
• 12,800 followers
• Slack
• 399 members
• 76 channels
12. Social Media
• Meetup
• 54 “OWASP” Meetup Groups
• 13,328 Members
• 1,416 Expressed Interest
• 50 Cities
• 17 Countries