Learn how to

1. How To Integrate Social Media With
Your WordPress Blog

2. WordPress Fun Facts
 The most popular CMS in
use today
 Powering nearly 14.7% of
the top 1 million websites
 19,000+ plugins available
 Holds 53.8% of the market
share for Content
Management Systems
 20,000+ people make their
living with WordPress as
developers, designers,
consultant, bloggers etc.
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com

3. Who is using WordPress?
Famous Brands Like:
 Playstation
 MTV
 Lexus
 eBay
 CNN
 NASA
 Ford
 Sony
 People
 The NFL

4. Why Social Media?
The Future of the Internet is
Social
Google+
“Google+ invites were being
sold on eBay for up to $27
each!”
 Players may change but you
MUST learn how to adjust
 Start now or you will be
behind by your competitors
How do you keep up with social media trends?

5. #1 Goal “Social Media Engagement”
 You want people to share things
 You want people to be advocates
 You want people to visit frequently
 You want people to refer friends
 You want people to buy products
“Engaged customers and prospects
are far more likely to do some or
all of the above.”
How can you boost customer engagement?

6. Optimize WordPress For Social
Media

7. Tip #1 Add Facebook Like Box
 Social Proof – show your
current fan base
 They can see if their friends
like your page too
 Show recent wall posts
 Like your fan page without
leaving your website
Online Resource
 Like Box Social Plugin
Do you have a Facebook fan page for your business?

8. Tip #2 Make Content Shareable
 Give your potential customers
an easy way to share your
content
Online Resources
 Like-Button-Plugin-For-Wordpress
 Topsy Retweet Button
 Socialize This
 Sexy Bookmarks
Can potential customers easily share content on your website?

9. Tip #3 Powerful Comment System
 Shows Twitter
Retweets with profile
images
 Users can subscribe
to comment
notifications via email
or RSS
Online Resource
 Disqus Comment System
Would you benefit from a more powerful blog comment system?

10. Tip #4 Add Blog Feed To Facebook
 Facebook fans have an
easy way to read and
subscribe to your blog
 Automatically posts blog
content to your fan page
Online Resource
 NetworkedBlogs
Can Facebook fans easily view and subscribe to your WordPress Blog?

11. Tip #5 Add Blog Feed To LinkedIn
 LinkedIn Profile
Online Resource
 LinkedIn WordPress App
Can Linkedin connections easily view and subscribe to your WordPress Blog?

12. Tip #6 RSS Links To Your Signature
 WiseStamp offers over 15+
social network links
 Easy way to connect with you
Online Resource
 WiseStamp
Do you promote your WordPress blog on your email signature line?

13. Tip #7 Add Live Chat Box
 Compatible with Skype &
GoogleChat
 Easy install HTML code on your
website
 Emails you the entire chat
conversation
 Provide additional links to other
sections of your website
Online Resource
 SnapEngage
Would you benefit from a Live Chat Box on your website?

14. Optimize WordPress for Sales

15. Tip #8 Strong “Call To Action”
You have 3 seconds to
grab your prospects
attention
 Free Social Media
Score
 Register for Event
 Watch Video
 Free Secret
Strategy Guide
What main actions would you like someone to take on your website?

16. Tip #9 Create Paid Membership Site
 Create 4 levels of paid
membership
 Set page restrictions for
limited members access
 Monetize your website
 Integrated with Paypal
 Automated sign up
 Offer a free trial
Online Resource
 s2Member Plugin
Could you benefit from a paid membership site?

17. Tip #10 “Fans Only” Special Offer
 Announce you will be picking a
random day for an exclusive
unbelievable “fans only” offer
 Announce the sale and give
them 1 hour to make the
purchase
 They will share your page with
their friends to win
 Limiting the time and quantity
creates a sense of urgency
Online Resource
 Exclude Pages From Navigation Plugin
What is your unbelievable offer?

18. Tip #11 Email Auto-responder Salesman
 Create a “Fans Only” Automated
Email Marketing System
 Send these special offers to your
email subscribers every 15 days
Online Resources
 SendSocialMedia
 Aweber
 ConstantContact
Do you use email auto-responders?

19. Grow Your Followers with
LinkedIn

20. Tip #12 Industry Related LinkedIn Group
 A great community needs a
strong leader
 Clearly define the purpose
of your community
 Individuals want to connect
with other like-minded
members
 A good community will
attract customers, influence
and opportunities
 Success Story:
Entrepreneur’s Advice Club
Who do you want to attract to your community?

21. Tip #13 Promote Your Group
 Create an icon to represent
your group like my “E” for the
Entrepreneurs Advice Club
 Promote this icon along side
your other social media
channel icons
 It will generate curiosity and
you will find more people
joining your group

22. Tip #14 Engage LinkedIn Group
 Add your WordPress blog
feed
 Set-up other industry
related blog feeds to keep
your members informed
and engaged with great
content
Online Resource
http://linkd.in/m1QiGn

23. Tip #15 Join LinkedIn Groups
 Maximum groups you can join is 50
 Automate blog posts to be a top influencer with Send Social
Media
 Follow thought leaders in the group and/or your competition
to learn more

24. Keep Your New Followers
Engaged

25. Tip #16 Be a Thought Leader
 Search Technorati for content
relevant to your industry
 Be seen as a “thought leader”
and “expert” in your industry
 Be the “go to” place for great
content
 Get people to know, like and
trust you as a valuable resource
Online Resource
 Technorati
What engaging content can you share?

26. Tip #17 Create Marketing Strategy
 Create a weekly posting theme
 Decide on your Marketing
Strategies: Email, SMS,
Contests, PPC, Coupons etc.
 Decide what days and at what
time you will post your content
 Plug into excel to track easily
Do you have a social media marketing strategy?

27. Tip #18 Automate Marketing Calendar
 Save precious time
 Schedule your posts to be
automatically sent to Facebook,
Twitter, LinkedIn, WordPress
and 30+ social networks
 Automate your Emails, SMS,
Twitter Replies, Twitter Follows,
Blog Feeds etc.
Online Resource
 SendSocialMedia
How can you automate your marketing plan?

28. Tip #19 Listen, Communicate & Monitor
 Monitor your posts and respond
to comments quickly
 Engage your audience by asking
questions: “How can we make
our service better?”, “What’s
your favorite product of ours?”
 Customers want to know that
they are helping to shape the
products you provide
What engaging questions can you ask?

29. Tip #20 Identify Brand Advocates
 Connectors - act as human
bridges making connections
and help to inspire business
ideas
 Mavens - seen as experts,
help other people make
informed decisions, the "go
to" people
 Salespeople - persuasive in
selling, influential to peers
Can you identify your Brand Advocates?

30. Brand Advocate Facts
 83% more likely to share
information about a product than
typical web users
 75% more likely to share a great
product experience
 3x’s more likely to share product
opinions with someone they
don’t know
 2.5 times more likely to use
social media to expand their
social circle
Could you use a few more Brand Advocates?

31. Takeaways
 What plugins can you install to grow your WordPress
followers today?
 What marketing techniques can you start
implementing to improve your sales?
 What content would you add to your Marketing
Calendar?

32. Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324
michelle@webmediaexpert.com