The document discusses using social media for online public relations strategies. It notes that blogs, Facebook, and Twitter are growing social media platforms for distributing information. Traditional PR involved websites, links, banners and ads, while social media distribution utilizes these networks as well as the website. Social media allows information to be received differently than traditional methods. The key is to change how information is delivered by using appropriate social media tools like blogs for press releases, wikis for facts, and networks like Facebook for stories and profiles.