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Disneyland Australia Presentation - International Marketing
1.
Oshin Aivazian, MBA
Rady School of Management June 13, 2009 Disneyland Australia
2.
3.
Weather
4.
Infrastructure
5.
Economic Situation
6.
7.
Are already familiar
with Disney
8.
Wonderful World of
Disney
9.
Disney Comics
10.
11.
Surfing
12.
Hiking
13.
Swimming
14.
Biking
15.
Disney Cultural Elements:
16.
Adventure
17.
Culture
18.
19.
20.
July: Coolest
21.
Most sunny days
(23/mo)
22.
Rainfall spread throughout
year (4 in/mo)
23.
24.
Paris much colder
year-round
25.
26.
City Rail links
key locations within city
27.
Sydney Orbital Network
and other highways
28.
Commuter rail to
outside suburbs
29.
Revamped for 2000
Summer Olympic Games
30.
Sydney Airport accommodates
heavy traffic
31.
32.
4.4 million people
live in Sydney
33.
Most expensive city
in Australia
34.
Highest median income
in Australia ($43,000)
35.
Australia: World’s 17th
largest Gross Domestic Product
36.
2.5 million people
visit Sydney domestically; 1.5 million people internationally
37.
Economic growth higher
than global average (3.6%)
38.
39.
Ticket price for
Disneyland is $70.
40.
25 million people
in Australia/New Zealand (Below 65: 20 million)
41.
42.
Fluctuations between 20%
decrease and 8% increase in visitors
43.
$350 million ticket
revenue in first year
44.
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