These slides detail the open wireless architecture (OWA) technology for the 4G iPhone platform. It is also the system architecture for other smartphones including the Google Phone, G1, Blackberry, Nokia phone, etc. OWA will become the leading platform in converging the home phone, office phone and mobile phone into one common device platform for truly personal communications for the 4G era, and it is being widely used by over one billion mobile users worldwide. Firstly developed by USCWC and ObamaLab in Palo Alto, the OWA technology design centers include US, China, Germany and Japan. For more, please visit: ObamaLab.com.

1. © Prof. Willie W. Lu – Willie.Lu
4G iPhone Platform by
Open Wireless Architecture
(OWA) Technology
Prof. Willie W. Lu, Ph.D
Former Stanford Professor & Advisor of FCC-TAC
Chief Architect, Open Wireless Architecture (OWA) Platform
Principal Architect, 3G iPhone Chipsets by Infineon
http://Willie.Lu
I -1
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

2. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
Government’s Role in China Wireless/Mobile Industry
GSM
WLAN/BWA
China
Long-Term OWA
TD-SCDMA Evolution One Device
One Number
One Dream
TD-OFDMA
Missions and Objectives
Open system architecture
Open spectrum planning
Open OS and Application platform
Truly User’s Phone, not Provider or Vendor’s Phone
I -2
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

3. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Next Billion Users to Come from Emerging Markets
g g
Subscriber Penetration Rate 398 M
100
Population 1,048 M 1,337 M 1,142 M 1,432 M 341 M 128 M
90 “More than 3 billion
More
80
people live within
wireless coverage but
70 cannot afford it.”
60
% 50
“No Single Wireless
40
Standard can do both
30 broadband high-speed
20
and seamless mobility.”
10 -- Willie W. Lu
0
Latin China India Africa, ME North Japan W. Europe
America & Australia America
Source: iSuppli, 1Q06 2005 2010
I -3
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

4. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
What s
What’s 4G Mobile Technologies
Open Wireless Architecture (OWA)
Cost-effective and spectrum-effective
high speed w e ess transmission
g wireless s ss o
4G can support high-speed transmission, but
High-speed is NOT 4G
I -4
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

5. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Wireless Standards Complexity Multiples
ANY DEVICE ANY NETWORK
SEAMLESS CONNECTIVITY
Cellular
UMTS HSDPA
EDGE HSUPA
802.16d 3.9G
GPRS 802.11b
802 11b
WMAN 4G
802.11g
GSM 802.16e
WLAN
Navigation Bluetooth
® 802.11a
A-GPS Galileo
WPAN 802.11n
Broadcast DTV
DVB-H UWB
ISDB-T
DMB RFID
FM
Broadcast Radio
HD DAB
ANY WHERE ANY TIME
Without open wireless architecture, the wireless industry will be totally messed-up
I -5
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

6. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Single Global Standard is IMPOSSIBLE
I -6
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

7. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Typical Cell Phone Block Diagram – Path to OWA
Audio
o
LNA RX Digital
Radio Baseband Logic User
Synth
CODEC Interface
Display
PA TX Memory
Passives Power Management
SiGe BICMOS Hi Voltage Deep Submicron Digital
Discrete Passives:
SAW Filters, etc. Analog CMOS FLASH EEPROM
Cost/area/interface are key goals
We need open architecture to define open interfaces between modules
I -7
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

8. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Power Consumption of a Traditional Multimedia Mobile Phone –
Need Revolution in Architecture
Application
Average Power Consumption
FM-Radio
SW
D-TV
wLAN OS Prot. Stack
Cellular modem and RF amplifier 1200 mW
BT
MM Chip Modem GPS Application processor 600 mW
(GSM/GPRS/EDGE
Display W-CDMA/..) Antennas,
RF
Memories 200 mW
C
Camera
ARM ARM ANALOG UI (including display with backlight) 300 mW
Input DSP DSP Audio Codec
Device HW-Acc HW-Acc BB Regulators
Power Mgmt
Audio 300 mW
SRAM SRAM
SDRAM
Other (BT, IrDA, Energy mgmt. etc.)
( , , gy g ) 400 mW
Mem
Card Flash Flash Total 3000 mW
Power consumption at the system and processor level is becoming a dominant concern
as we evolve toward integrated modem + applications processors !
Y. Neuvo, E
YN VP, Nokia, I
Exec. VP N ki 2004 IEEE International Solid-State Circuits Conference © 2004 IEEE
i l S lid S Ci i C f
I -8
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

9. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
ICT Open Architecture Law
p
“The reason we had Apple Computer is because it
defined th O
d fi d the Open Computer Architecture,
C t A hit t
The reason we had Cisco Systems is because it
defined the Open Network Architecture,
The world is at the edge to define the Open
g p
Wireless Architecture (OWA) to liberate the whole
wireless industry.”
Prof. Willie W. Lu, Dow Jones WI’2007
I -9
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

10. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
KPCB s
KPCB’s View on Future Mobile Phone
In the Churchill Club quot;Top Ten Trendsquot; on March 28th,
Top Trends
2007 in San Jose, John Doerr of Kleiner Perkins
Caufield & Byers said his prediction is that the cell
phone will be the next PC
PC.
Open architectured mobile phone gives consumers
more choices for things to hang on their belts.
belts
http://www.dfj.com/cgi-bin/artman/publish/article_187.shtml
I - 10
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

11. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Simplicity – The Life of Phone
Simplicity and Openness has become the very critical
issues in designing the future mobile phone According
phone.
to Junko Yoshida, news editor of EE Times, ease of use
has become a quot;grave issuequot; in engineering including
mobile phone industry. Designers, she said, must quot;listen
to the SOS from consumersquot;. Doug Engelhart, inventor
of the computer mouse, considered many options for
navigation on a computer screen but chose the mouse
because it tested best with users, and most importantly,
for its simplicity!
http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=198800518&pgno=1
p j pg
I - 11
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

12. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
End-user interaction will evolve from many purpose-specific devices
to integrated open smart environments
STAGE2 : DEVICE BOOM
STAGE1 : • Non-traditional device proliferation 4
TRADITIONAL DEVICES • Integrated voice / data services
• Individual standalone devices • Different devices for distinct market
STAGE4 : TRULY OPEN SMART
• Traditional Form factor e.g. segments
ENVIRONMENT by OWA
phones, PC, printer
• Full network integration e.g. power, copper,
• Wire-based point-to-point
cable, all wireless
connections e.g. PC to printer
• Single command & control device e.g. voice,
gestures (cameras / sensors)
• Self-learning intelligence virtual agents
Self learning intelligence,
STAGE3: INTEGRATED
Penetration
ENVIRONMENT
• Broadband availability
• All integrated entertainment / voice / data
services
3 • N
No-wires (fully portable) network
i (f ll bl ) k
• Devices interact with each other
2 Voice
Data
1 Video
2000 (Today) 2003 2005 2010 Time
(for these to be pervasive)
I - 12
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

13. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
OWA Enables Personal Communications
Back to Life Again
@ office
Voice / Corporate Network
Wireless
Wi l In-flight
In flight
Voice / Multimedia Voice / Internet
Wireless @ home
Data / Corporate / Personal Voice / Internet / IPTV
I - 13
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

14. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
A True iPhone should comprise:
1. Service-oriented mobility
platform rather than wireless
standard-specific platform
2. High spectrum utilization
g p
efficiency
3. Enhanced security features
4. Open wireless air interfaces
That’s l i
Th t’ relying on Open Wireless
O Wi l
Architecture (OWA) technology
I - 14
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

15. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
The Future Services Environment with underlying OWA Layer
Enterprise Internet
Service Digital
Providers Cities
Data Digital
Factory /
Center Homes
Warehouse
Digital Digital Offices (SMB)
Office
Mobile Mobile Consumers
Workforce & Workforces
Service - Oriented Architecture
Service - Oriented Infrastructure
Open Wireless Architecture (OWA)
I - 15
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

16. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
4G iPhone – Separate OS with RTT
I - 16
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

17. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
4G iPhone Platform for Open MM Applications
I - 17
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

18. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
Open Baseband Processing Platform – 4G iPhone
p g
I - 18
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

19. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
4G OWA Multi-band Transceiver
I - 19
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

20. © Prof. Willie W. Lu – Willie.Lu
OWA Product Definition (RF, BB, NET, OS, APP)
• W-LAN/WCDMA/BT 3-in-1
• GSM/WiMax/TD-SCDMA 3-in-1
• Cd 2000/W LAN/WIMAX 3 i 1
Cdma2000/W-LAN/WIMAX 3-in-1
• WiMax/cdma2000/MIMO 3-in-1
• GSM/GPRS/UMTS/WLAN/WIMAX 5-in-1
Products change every 18 months, but architectures
never change in at least 20 years
g y
I - 20
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

21. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
Interoperable Open Radio Access Technologies
Provide Optimal Response to End User Needs
GPRS EDGE
GSM WIMAX
Satellite UMTS FDD UMTS TDD PWLAN
(W-CDMA) (TD-SCDMA) -Best for Spectrum
Management
Access vs. Mobile
Spectrum Sharing
Spectrum Recycling
I - 21
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

22. © Prof. Willie W. Lu – Willie.Lu
Open Convergence – The Key for New Mobile Value Chain
Mobile Data Value Chain – Applications and Content are the Main Challenges and
Opportunities in the New Mobile Data Value Chain
Telecommunication Value Chain
traditional traditional
New!
Network Network Terminal Service
Middleware Applications Content
E i
Equipment Operation
i Equipment
i provision
ii
Application Value Chain
Requirement Application Application Implemen- Application
assessment design prototyping tation provision
Growth opportunities for OWA players
Content Value Chain appear with new applications and
content business
Content Context
Content Content
publishing/ establishment
creation management
provision (Portal)
Source: Siemens
I - 22
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

23. 4Gmobile.com
© Prof. Willie W. Lu – Willie.Lu
4G Investment Hotspots
Open
Application & OS
Platform
Open
Open
RF & Spectrum
Terminal Network
Antenna Management
Power Core
C
4G
Radiation
& Safety OWA Security
S it
Module Access
Control Control
Open
Signal
Si l
Processing
I - 23
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

24. © Prof. Willie W. Lu – Willie.Lu
Founder of OWA Mobile Phone Technology
The future mobile phone can basically
support any wireless standards by inserting
pp y y g
different wireless interface SIM cards or
multiple interfaces in one SIM card
---- referred to “LU Model” in the industry
I - 24
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com

25. Visit 4Gmobile.com for more
© Prof. Willie W. Lu – Willie.Lu
For more 4G technical issues, visit: 9th WWC-4G Summit in
San Jose, May 14-15 at: 4Gsummit.com or other 4G mobile
events at: 4Gmobile.com
I - 25
© 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com