The document discusses inbound marketing and how it represents a paradigm shift from traditional outbound marketing. It defines inbound marketing as a strategy focused on attracting and delighting customers by providing valuable content through search engines, social media, and blogs, rather than interrupting or annoying potential customers with sales pitches. The key aspects that make inbound marketing more effective than outbound marketing are that it helps build trust, permission, and relationships with customers by focusing on their needs and interests rather than just sales.

1. Inbound Marketing:
A Paradigm Shift Some Managers Can’t Handle
Benjamin Morel

2. Business is
Warfare
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Inbound Marketin: An Oxford Brookes Guest Lecture

3. The Four P’s Don’t Matter
In warfare, the guerrillas tend to win
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Inbound Marketing: An Oxford Brookes Guest Lecture

4. What is Inbound
Marketing?
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Inbound Marketing: An Oxford Brookes Guest Lecture

5. What is Inbound Marketing?
Outbound
Marketing
5
vs
Inbound Marketing: An Oxford Brookes Guest Lecture
Inbound
Marketing

6. What is Inbound Marketing?
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Inbound Marketing: An Oxford Brookes Guest Lecture

7. What is Inbound Marketing?
£££££££££££££££££
££££££££££
67%
more leads
Hubspot S2013 tate of Inbound Marketing, http://offers.hubspot.com/2013-state-of-inbound-marketing
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Inbound Marketing: An Oxford Brookes Guest Lecture

8. What is Inbound Marketing?
“Inbound marketing is about the width
of
your brain rather than the width of your
wallet” – Brian Halligan
Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Wiley, October 2009
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Inbound Marketing: An Oxford Brookes Guest Lecture

9. The Four P’s Don’t
Matter
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Inbound Marketing: An Oxford Brookes Guest Lecture

10. The Four P’s Don’t Matter
One P to rule them all: permission
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Inbound Marketing: An Oxford Brookes Guest Lecture

11. The Four P’s Don’t Matter
Permission levels:
1. Intravenous
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An Introduction to SEO: An Oxford Brookes Guest Lecture

12. The Four P’s Don’t Matter
Permission levels:
2. Points
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Inbound Marketing: An Oxford Brookes Guest Lecture

13. The Four P’s Don’t Matter
Permission levels:
3. Personal Relationships
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Inbound Marketing: An Oxford Brookes Guest Lecture

14. The Four P’s Don’t Matter
Permission levels:
4. Brand Trust
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Inbound Marketing: An Oxford Brookes Guest Lecture

15. The Four P’s Don’t Matter
Permission levels:
5. Situation
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Inbound Marketing: An Oxford Brookes Guest Lecture

16. The Four P’s Don’t Matter
6. Everything else is SPAM
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Inbound Marketing: An Oxford Brookes Guest Lecture

17. People Don’t Care
What You Sell
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Inbound Marketing: An Oxford Brookes Guest Lecture

18. People Don’t Care What You Sell
Why
How
What
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Inbound Marketing: An Oxford Brookes Guest Lecture

19. People Buy from
Their Own Tribe
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Inbound Marketing: An Oxford Brookes Guest Lecture

20. The Four P’s Don’t Matter
Inbound helps you build personal
relationships, express your Why, and
build a Tribe
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Inbound Marketing: An Oxford Brookes Guest Lecture

21. This Is Why
Inbound Wins
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Inbound Marketing: An Oxford Brookes Guest Lecture